Continuity Announcement: Difference between revisions

(the individual affiliate stations in a terrestrial network must send a legal Station Ident, at least in US-style broadcasting. Auntie Beeb is a different matter, as there are no local affiliates.)
 
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In most cases, this is the short announcement between programs that identifies the network. Also known as Station Identification, although a terrestrial network which relies on independently-owned local affiliates may require both during [[Station Ident|station breaks]]: "You're watching KXGN-TV 5 Glendive, the choice cut of two states. ([[Beat|cuts back to network]]) This is the CBS Television Network."
 
There is [http://www.meldrum.co.uk/mhp/continuity/index.html another kind] of continuity announcement. If something goes wrong in transmission of a program, the network will usually have a message ready, such as "[[We Are Experiencing Technical Difficulties|Temporary Fault]]" or "Program Change". Or "We are experiencing technical difficulties, please stand by" or the ever-popular Test Pattern.
 
In many European countries, presenters known as "continuity announcers" or "station hosts" were employed by TV stations to appear on camera to identify the station and often introduce the programme schedule. This practice only happens on a handful of European TV stations today, with out-of-vision announcements, live ([[The BBC]] way) or pre-recorded, the main order of the day. Shows have been known to parody the latter type of announcement in scenes considered too violent, or someone actually attacking the cameraman or other production staff.