Credits Pushback: Difference between revisions

M*A*S*H pothole
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{{trope}}
{{quote|''"Now our credits can't have distracting words or visuals in them so they can be squeezed and babbled over. But we miss old end credits and here's why. Proper end credits provide a mental breathing space, bookending each show and giving you time to let your mental food go down. It's a bit like the moment you finish a novel. It's nice to gaze wistfully out of the window for a few moments and reflect. But how much shittier would that be if the minute you finished, someone tried to get you to read another book and ''another'' book!?"''|'''[[Charlie Brooker]]'''}}
|'''[[Charlie Brooker]]'''}}
 
You know ... where they squeeze the credits into a tiny fraction of the screen and show ads in the rest. If you are using a DVR and that has a "zoom" feature, you might be able to pick out things like who ''shot'' the thing (!), and who played "Pretty Older Woman".
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See also [[Commercial Pop-Up]].
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=== [[Real Life]] {{examples ===}}
== [[Real Life]] examples ==
 
=== Common Usage ===
 
== Common Usage ==
* Speeding up the credits towards the end of the promo to get them all in is a very common practice for television airings of movies:
** The most absurd example of Credits Pushback may have been when [[NBC]] aired ''[[Titanic]]'' for the first time and still had to squash it into four hours because of an insane amount of advertising. The stars and bigwigs still got their time...everyone else that worked on the massive epic got a nano-second as 250 screens of credits in 3 point Helvetica flashed by in 45 seconds on half the screen while the local news anchor teased the amazing things they found during their investigation of Uzbekistani Days down at the fairgrounds.
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=== American Networks ===
* Cartoons on [[Disney Channel]] and [[Cartoon Network]] like [[American Dragon: Jake Long]] use [[The Stinger]] during the credits to get extra gags in. This practice screws the gags over big time.
** When ''[[Kim Possible]]'' returned for its [[Post Script Season]], the creators added over-the-credits gags that hadn't existed in seasons 1-3. On the night of the four-episode premiere, Disney Channel covered the first such [[The Stinger|Stinger]] with a voice over for another show. They caught on eventually.
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*** [[Victorious]] and [[iCarly]] often have credits which include a video intended to draw viewers to the tie-in site. It's a crapshoot if it actually manages to get shown without being squashed or overdubbed, especially outside the US. Fortunately airings of the two shows on [[Teen Nick]] retain the original ending credits, averting the trope.
** [[It Got Worse]]. Now the credits are running on the bottom third of the screen ''during the last minute of a show'' (similar to the ABC Family example above). In this way, it looks horribly tacky and distracting.
* TV Land is awful about this. For the past several years, they had done your basic pushback (squeezing the credits to the right, running a promo or a "up next" bumper on the right, then letting the credits have the whole screen again), but they've stopped doing that. They now run the end credits over the final scene of the show in a little blue box, with the [[Vanity Plate|logos]] shown in full, in little boxes. They only do this with shows run during the day; those that run late at night, like ''[[MASH|M* A* S*H (television)|M*A*S*H]]'' and ''[[Three's Company]]'' are spared, or only have their credits pushed to the bottom of the screen momentarily.
** To be fair it should be noted that TV Land ''did'' resist the practice until about 2002, but gave up on it around the time they switched from "Oddball short lived shows you haven't seen before" to "Shows that have been rerun to death".
* Particularly annoying with any show by Chuck Lorre, whose [[Vanity Plate]]s have long and funny rambles on them. Credits pushback makes the small text illegible, even if a TiVo or similar is used to pause the footage long enough to read the plates.
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=== Commonwealth Telly ===
* The guidelines for BBC end credits have angered arch TV cynic Charlie Brooker, as they forbid any speech during the credits (basically the precious last 60 seconds of his show's slot) so continuity announcements or trailers may be run. In response, he ran the end credits at the start of his show, replete with a mock pushback, scuppering any opportunity for actual credits pushback,<ref>(even going as far as running a station ID, a la [[Monty Python's Flying Circus]], linking into a Victoria Coren piece on corners, before invading said piece about a minute later to rant about this trope, replete with the page quote)</ref> and just dumped his viewers directly back onto the channel when he finished talking at the ''real'' end. To promote this show, he often appears ranting in the background of the general [BBC4] channel ident. [[Post Modernism|How odd]].
** In a more recent episode, his footage for the end credits was [http://www.youtube.com/watch?v=XSHbgYgumMo someone's arse shaking with googly eyes stuck on it,] so when the BBC put in a continuity announcement (which they did) it looked like the arse was talking.
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** As a promo for ''[[The Einstein Factor]]'' begins, Andrew begins yelling profanely at the producers.
 
=== Fictional examples ===
=== [[Live Action TV]] ===
 
== [[Live Action TV]] ==
* Spoofed in ''[[Mystery Science Theater 3000]]'' episode ''[[Time Chasers]]": During the credits of the movie the main characters are watching, [[Sufficiently Advanced Alien|Observer (AKA Brain Guy)]] uses his omnipotent psychic powers to squeeze the whole screen over so he can parody this kind of advertising ads. You can even hear Mike and the 'Bots reacting to what he says.
{{quote|'''Observer:''' She's a wiccan, she's a nun! Tune in next week for the premiere of ''Which is Witch?''}}
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{{quote|'''Bert:''' We have to have credits, Ernie. It's a rule!}}
 
=== [[Video Games]] ===
* ''[[Donkey Kong 64]]'': The credits push into the ending cutscene from all sides.
 
=== [[Web Animation]] ===
* Parodied on ''[[Homestar Runner]]'', in the Strong Bad Email [http://www.homestarrunner.com/sbemail155.html theme song], over the fake credits. As Strong Bad says, "And on the off-chance that you actually wanted to hear the theme song... we've taken care of that, too." {{spoiler|It happened again "for real" at the end of the email.}}
 
=== [[Western Animation]] ===
* From ''[[Stroker and Hoop]]'', after finishing a guest star role as a reward for saving a rapper's career:
{{quote|'''Hoop:''' It's sure going to be a thrill to see my name speed by in the squeezed credits under the start of the local news.}}