Credits Pushback: Difference between revisions

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{{trope}}
{{quote|''"Now our credits can't have distracting words or visuals in them so they can be squeezed and babbled over. But we miss old end credits and here's why. Proper end credits provide a mental breathing space, bookending each show and giving you time to let your mental food go down. It's a bit like the moment you finish a novel. It's nice to gaze wistfully out of the window for a few moments and reflect. But how much shittier would that be if the minute you finished, someone tried to get you to read another book and ''another'' book!?"''|'''[[Charlie Brooker]]'''}}
|'''[[Charlie Brooker]]'''}}
 
You know ... where they squeeze the credits into a tiny fraction of the screen and show ads in the rest. If you are using a DVR and that has a "zoom" feature, you might be able to pick out things like who ''shot'' the thing (!), and who played "Pretty Older Woman".
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Also referred to as "Credit Squeeze" (Charlie Brooker often uses this term) or "Credit Crunch" (After the term for the current Global Recession)
 
There are two common versions of this: the broadcaster will simply squish the credits to the side, or the bottom of the screen, run a promo alongside them, and maybe give them back the whole screen by the time the [[Vanity Plate|Vanity Plates]]s (considered by broadcasters the most important part of the credits) appear. Some networks, however, show the plates first, then cut to a specially designed display with the credits on them.
 
See also [[Commercial Pop-Up]].
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=== [[Real Life]] {{examples: ===}}
== [[Real Life]] examples ==
 
=== Common Usage ===
 
== Common Usage ==
* Speeding up the credits towards the end of the promo to get them all in is a very common practice for television airings of movies:
** The most absurd example of Credits Pushback may have been when [[NBC]] aired ''[[Titanic]]'' for the first time and still had to squash it into four hours because of an insane amount of advertising. The stars and bigwigs still got their time...everyone else that worked on the massive epic got a nano-second as 250 screens of credits in 3 point Helvetica flashed by in 45 seconds on half the screen while the local news anchor teased the amazing things they found during their investigation of Uzbekistani Days down at the fairgrounds.
** Another disconcerting version of this is used in the [[Cartoon Network]] airings of some of the later ''[[Pokémon (anime)|Pokémon]]'' movies, which show the credits during an epilogue scene. Not only is the screen squished and the audio muted, but the credits are sped up for time, ''making the entire epilogue scene go in fast-forward.''
** Surprisingly, this was also done during the U.K. premiere of the ''[[Ed, Edd 'n' Eddy]]'' [[The Movie|movie]] premiere. One must wonder what was going on with Johnny and Plank in [[The Stinger]].
** When [[AMC]] showed [[Brian De Palma]]'s ''[[Raising Cain]]'', the screen was minimized right before the final shot -- whichshot—which contains a major twist.
** The [[Disney Channel]] has also been doing this with theatrical movies, plus [[The Suite Life of Zack and Cody|The Suite Life]] [[The Movie|Movie]]. Thankfully, most of the other Original Movies are spared this; at least, [[Bad Export for You|in you live in the States]]<ref>Southeast Asia, for one, has it especially bad, since it's random; it varies per film featured.</ref>
** This has even been know to happen with [[Made for TV Movie|Made For TV Movies]], which usually have much shorter end titles anyway - [[The BBC|BBC2]] once did it with a screening of ''O Pioneers!''. The end credits for that movie last '''52 seconds''' and they STILL sped them up!
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=== American Networks ===
* Cartoons on [[Disney Channel]] and [[Cartoon Network]] like [[American Dragon: Jake Long]] use [[The Stinger]] during the credits to get extra gags in. This practice screws the gags over big time.
** When ''[[Kim Possible]]'' returned for its [[Post Script Season]], the creators added over-the-credits gags that hadn't existed in seasons 1-3. On the night of the four-episode premiere, Disney Channel covered the first such [[The Stinger|Stinger]] with a voice over for another show. They caught on eventually.
** ''[[The Emperor's New School|The Emperors New School]]'' once lampshaded the fact that the credits were too small to read with a sundial's singing during the credits (since a clock radio during the Incan time period would be ridiculous).
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** Following its abandonment of its commercial-free standpoint and adding to its [[Network Decay]], Nicktoons Network makes active use of it. Eliminating probably the only place one can be able to hear the ending theme tune to shows on Nick. In fact, if a show lasts too long, the credit squeeze will often start ''[[Up to Eleven|before the show is actually done]]''. This happens a lot with ''[[Transformers Animated]]'' and ''[[Avatar: The Last Airbender]]/[[Market-Based Title|The Legend of Aang]]''.
** Really horrible with some shows, like ''[[Hey Arnold!]]'', who would occasionally have hilarious gag audio over the end credits. Thanks to the commercial, the credits are also muted, killing that joke.
** For some reason, Nickelodeon mistreats the credits, but leaves the [[Vanity Plate|Vanity Plates]]s intact (after the promo next to the credits ends, it cuts to the plate(s)). They also often seemed to mix up with the Frederator logo for [[The Fairly Odd ParentsOddParents]] and ''[[My Life as a Teenage Robot]]''. The very end of the closing theme can be heard over it, but apparently, Nick had trouble remembering which theme song went with the two shows.
** And unfortunately, it happens with their live action ones, but the almost averted examples are [[Victorious]] and ''[[Big Time Rush]]''. So yeah you don't get to see their original credits of the shows, but in the mentioned shows, you get fast and squished credits, but instead of a promo, you get at least a shortened music video from the singer of the show, making it look like ''actual'' ending credits. One of these being [[Victoria Dawn Justice]]'s "All I Want is Everything" playing in the squished credits of Victorious.
*** However, in the two examples, They don't show the vanity plates for the production credits, since the vanity places are shown before the main credits in small stills of it in the place where the squished credits would play afterward. The only [[Vanity Plate]] they show in these "Music Video ending credits" is just "Nick".
*** [[Victorious]] and [[iCarly]] often have credits which include a video intended to draw viewers to the tie-in site. It's a crapshoot if it actually manages to get shown without being squashed or overdubbed, especially outside the US. Fortunately airings of the two shows on [[Teen Nick]] retain the original ending credits, averting the trope.
** [[It Got Worse]]. Now the credits are running on the bottom third of the screen ''during the last minute of a show'' (similar to the ABC Family example above). In this way, it looks horribly tacky and distracting.
* TV Land is awful about this. For the past several years, they had done your basic pushback (squeezing the credits to the right, running a promo or a "up next" bumper on the right, then letting the credits have the whole screen again), but they've stopped doing that. They now run the end credits over the final scene of the show in a little blue box, with the [[Vanity Plate|logos]] shown in full, in little boxes. They only do this with shows run during the day; those that run late at night, like ''[[MASH|M* A* S*H (television)|M*A*S*H]]'' and ''[[Three's Company]]'' are spared, or only have their credits pushed to the bottom of the screen momentarily.
** To be fair it should be noted that TV Land ''did'' resist the practice until about 2002, but gave up on it around the time they switched from "Oddball short lived shows you haven't seen before" to "Shows that have been rerun to death".
* Particularly annoying with any show by Chuck Lorre, whose [[Vanity Plate|Vanity Plates]]s have long and funny rambles on them. Credits pushback makes the small text illegible, even if a TiVo or similar is used to pause the footage long enough to read the plates.
** [[CBS]] spares the Lorre plates at the end of ''[[Two and A Half Men]]'' and ''[[The Big Bang Theory]]'' (though replacing the music with a network jingle that exists so a voiceover can be done over it), then they go to a credits display.
* The American [[Syfy]] does this to the anime ''[[Gurren Lagann]]'', covering up the ending theme in the process. As they do to ''all'' their anime, and probably all their live action programs as well.
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=== Commonwealth Telly ===
* The guidelines for BBC end credits have angered arch TV cynic Charlie Brooker, as they forbid any speech during the credits (basically the precious last 60 seconds of his show's slot) so continuity announcements or trailers may be run. In response, he ran the end credits at the start of his show, replete with a mock pushback, scuppering any opportunity for actual credits pushback ,<ref>(even going as far as running a station ID, a la [[Monty Python's Flying Circus]], linking into a Victoria Coren piece on corners, before invading said piece about a minute later to rant about this trope, replete with the page quote)</ref>, and just dumped his viewers directly back onto the channel when he finished talking at the ''real'' end. To promote this show, he often appears ranting in the background of the general [BBC4] channel ident. [[Post Modernism|How odd]].
** In a more recent episode, his footage for the end credits was [http://www.youtube.com/watch?v=XSHbgYgumMo someone's arse shaking with googly eyes stuck on it,] so when the BBC put in a continuity announcement (which they did) it looked like the arse was talking.
*** In the [[BBC 4]] broadcast the continuity announcer sounded incredibly embarrassed and offended by this (the poor sod had had this sprung on her with no warning) but did her best to laugh it off. On the [[BBC 2]] repeat later they let the credits run without commentary from continuity staff. The [[Aesop|message]] to creators is clear, talking arses prevent Credit Cropping.
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* YTV also did this to the second season finale of ''[[Transformers Animated]]'', in which Megatron and Starscream {{spoiler|'s severed head}} bicker entertainingly during the credits {{spoiler|while floating about abandoned in an unidentified area of space}}. Many Transformers fans were irate at having a random Canadian lad talking over the snark fest, and were forced to wait until a transcription of the banter from [[Closed Captioning]] came out.
** YTV seems to do this to a lot of shows.. sometimes they'll not do it to a show until an ''episode with a new credits sequence or an over-credits plot element occurs'' and ''then'' push the credits back.
** Speaking of griping about YTV, they (usually) start their shows 3-53–5 minutes before usual (so you miss the first 3-53–5 minutes of whatever you were watching before).
* The major networks in Australia have lately been doing this a lot. The most [[Egregious]] example might be when Channel Ten was showing a broadcast of one Grammy awards ceremony, and squished the end credits to an unreadable size along with a loud voiceover. The problem? The credits were rolled over the 'big finale' of the awards, with Bruce Springsteen and an all-star band performing some song... not that anyone could hear it.
** Channel Ten is now doing it ''in the middle of shows'' - during an episode of ''[[Futurama]]'' the entire screen was shrunk to show an ad for the following episode of ''Friends''... three or four minutes before the closing credits.
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** As a promo for ''[[The Einstein Factor]]'' begins, Andrew begins yelling profanely at the producers.
 
=== Fictional examples: ===
=== [[Live Action TV]] ===
 
== [[Live Action TV]] ==
* Spoofed in ''[[Mystery Science Theater 3000]]'' episode ''[[Time Chasers]]": During the credits of the movie the main characters are watching, [[Sufficiently Advanced Alien|Observer (AKA Brain Guy)]] uses his omnipotent psychic powers to squeeze the whole screen over so he can parody this kind of advertising ads. You can even hear Mike and the 'Bots reacting to what he says.
{{quote|'''Observer:''' She's a wiccan, she's a nun! Tune in next week for the premiere of ''Which is Witch?''}}
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{{quote|'''Bert:''' We have to have credits, Ernie. It's a rule!}}
 
=== [[Video Games]] ===
* ''[[Donkey Kong 64]]'': The credits push into the ending cutscene from all sides.
 
=== [[Web Animation]] ===
* Parodied on ''[[Homestar Runner]]'', in the Strong Bad Email [http://www.homestarrunner.com/sbemail155.html theme song], over the fake credits. As Strong Bad says, "And on the off-chance that you actually wanted to hear the theme song... we've taken care of that, too." {{spoiler|It happened again "for real" at the end of the email.}}
 
=== [[Western Animation]] ===
* From ''[[Stroker and Hoop]]'', after finishing a guest star role as a reward for saving a rapper's career:
{{quote|'''Hoop:''' It's sure going to be a thrill to see my name speed by in the squeezed credits under the start of the local news.}}
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[[Category:Paratext]]
[[Category:Credits Tropes]]
[[Category:Credits Pushback{{PAGENAME}}]]