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Dragons' Den (view source)

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Part, if not most, of the show's appeal is the utterly-insane inventions and businesses some people put forward. Generally speaking, pitches break down into four categories:
#:1. '''The Insane''' — the product makes no sense, solves a problem that doesn't exist, already has a much cheaper solution, or behaves in a way that is laughable.
{{quote|''How to stop British drivers driving on the wrong side of the road in France? How about a plain white glove, worn on the right hand!''}}
#:2. '''The Unstable''' — the product works, but the business (or sometimes the entrepreneur themselves) has serious problems. It might not own the patent or have huge debts...or maybe the owners just intend on spending all the money for their own salaries.
{{quote|''I have much experience in this field! This will be the third company I have run to try and make this toy!''}}
#:3. '''The Uncooperative''' — they get an offer, but refuse it.
{{quote|''I wanted to give away 5% of my brand-new company for £100,000. I refuse to give away 40% just because you know what you're talking about.''}}
#:4. '''The Successful''' — they get the deal. The [[British Newspapers|Sunday Times]] once tried to make a big deal of the fact that some deals never went through after the show, but it didn't really work because the show never made a secret of that fact — both sides have a period of due diligence, and there have been several people who lied about their figures on the show. As Theo Paphitis put it, "I kept up my end of the bargain. The show is not about a cash prize, it is about us pledging to invest. But people must tell the truth. Simple."
*:* There have been several very successful products that got their start in the Den, not least [https://web.archive.org/web/20071012091606/http://www.reggae-reggae.co.uk/ Reggae Reggae Sauce] and a growing set of hardware products owned under an umbrella company by Duncan Bannatyne and James Caan.
 
The US title ''Shark Tank'' redirects here; if you're looking for the similarly-named trope, see [[Shark Pool]]. Not to be confused with the video game ''[[Dragon's Lair]]''.
 
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* [[Arch Enemy]]: Peter Jones and Duncan Bannatyne. Jones described Bannatyne as "a shit" in Series 1, and doesn't seem to have changed his opinion. Bannatyne says he can't see what Jones' problem is. Bannatyne ended up going down this path with James Caan later on.
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