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{{trope}}
{{quote|''I think a good idea for a new Broadway musical would be ''Jonestown!'', featuring the toe-tapping finale, 'Don't Drink the Kool-Aid!'''
|'''R.M. Weiner'''}}
[[Stock Phrase]] used to indicate that someone has bought into a proposition, with the implication that they really shouldn't have.
The phrase originated with [[One Flew Over the Cuckoo's Nest|Ken Kesey]]'s use of LSD-spiked Kool-Aid to trick people into trying drugs and convincing them to buy into drug culture. It took on new meaning and popularity upon the Jonestown massacre, where many members of a cult committed suicide or were murdered by means of poison distributed via a similar beverage called '''Flavor''' Aid, which thanks to this phrase is often [[Brand Name Takeover|misattributed to being Kool-Aid]]. It should also be noted that in the Jonestown incident, the victims knew the drink would kill them; some were forced at gunpoint.
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{{examples}}
== [[Literature]] ==
* In ''[[The Dresden Files
* ''Sisterhood'' series by [[Fern Michaels]]: The entire Sisterhood and their allies have this sort of mentality. They believe that [[Revenge]], inflicting the [[Fate Worse Than Death]] on their targets, and acting like all-around [[Jerk Sue
== [[Live
* Used twice in ''[[The West Wing]],'' both times referring to President Bartlet's senior staff.
* On ''[[Lost]]'', Sawyer uses this phrase to describe the followers of the Man in Black.
* The ''[[Veronica Mars]]'' episode "
* In ''[[What Not to Wear]]'', a fashion show thing, Stacy London says this when the [[Victim of the Week]] starts to come around in one episode.
* Invoked on ''[[Community]]'' during a discussion of Pierce's beliefs. Pierce's faith believes that when Buddha returns everyone will merge into shimmering ocean of knowledge that tastes like Hawaiian fruit punch.
** [[Neon Genesis Evangelion|This sounds familiar...]]
== [[
* In one of ''[[Gaia Online]]'''s Evolving Item Reports, a cultist offers Timmy some nice, refreshing [[Shown Their Work|Flavor-Aid]] (Timmy suddenly [[Urine Trouble|has to go to the bathroom very badly]] and doesn't have time for a drink). Gaians everywhere cried [[Dude, Not Funny]].
* In the ''Going Rogue'' expansion for ''[[City of Heroes]]'' there is Resistance graffiti stating 'Don't Drink the Cole-Aid',
== [[Web Comics]] ==
* ''[[Something Happens]]'': [http://www.somethinghappens.net/d/20080521.html "Oh NO!"].
* In ''[[Sinfest]]'', [https://web.archive.org/web/20140209181105/http://sinfest.net/archive_page.php?comicID=3013 Monique is offered some.]
== [[Western Animation]] ==
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== [[Real Life]] ==
* In the US Navy's Surface Warfare Officer (SWO) community, signing a contract to become a Department Head is often referred to as
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