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{{Useful Notes}}
'''"E3"''' is an abbreviation for the '''Electronic Entertainment Expo''', a
Historically, E3 attracted large, somewhat unruly crowds. The use of "booth babes" (attractive women who draw attention to the games they're advertising) also added to the allure. In 2006, E3 announced they would crack down on the use of Booth Babes as outlined by [https://www.wired.com/2006/01/e3-expo-bans-booth-babes/ ''Wired'']. In 2007, the E3 event
While E3
* E3 1995 is the first E3. Despite growing far larger in later years, it is perhaps one of the most consequential E3 events, with Sega flubbing their launch of the [[Sega Saturn]] in the US with their surprise announcement alienating distributors, and Sony undercutting them on price by announcing the [[PlayStation]] will be $100 cheaper at the same time.
== E3 2001-2007 ==▼
* Nintendo would promote the ill fated [[Virtual Boy]],<ref> https://www.pcgamer.com/lets-look-back-at-the-e3-show-floor-of-the-90s-and-2000s/</ref> as well as some of their more successful [[Super Nintendo Entertainment System]] games such as ''[[Donkey Kong Country 2: Diddy's Kong Quest]]''.
* Around 2001, Nintendo presented several trailers for games to be made on the Gamecube (this was before the console was launched). One of the trailers showed Link and Ganondorf fighting each other with realistic graphics for its time. About a year later, Nintendo presented a Zelda game at E3...except it now looked like a cartoon. [[Internet Backdraft|Fans cried foul and declared war on Nintendo for taking away the realistic Zelda they were teased with previously]]. However, once the game came out (with improved cel-shading), [[Broken Base|most fans did a 180 and praised the game for its style and gameplay while others still bashed it for the kiddy look]]. And then came E3 2004, with a showing of the first trailer for ''[[The Legend of Zelda: Twilight Princess|The Legend of Zelda Twilight Princess]]''. Let's just say that the fanboys and fangirls were...[http://www.youtube.com/watch?v=98VjTbC4gC4 ahem]... amused. [http://media.ign.com/games/image/article/738/738102/gaijin4koma2_peersblog_1200684608.jpg IGN's reaction to that], coupled with their [[Dull Surprise]] from [http://media.ign.com/games/image/article/738/738102/gaijin4koma_peersblog_1200684654.jpg last year's E3], became subject to [[Memetic Mutation]].▼
=== E3 1996 ===
* Notable for hosting the public unveiling of the [[Nintendo 64]], alongside builds of ''[[Super Mario 64]]''.
* Sega showed off ''[[NiGHTS Into Dreams]]'', a major title for the Sega Saturn, as well as ''Sonic X-Treme''.
* Sony announced a further $100 price cut to the original PlayStation, bringing the cost down to just $199, while promoting the original ''[[Crash Bandicoot (video game)|Crash Bandicoot]]''. [[Final Fantasy VII]] was also teased. Sony would [https://blog.playstation.com/archive/2010/06/03/playstation-at-e3-1996/ reminisce about this on their blog] over a decade later
=== E3 1997 ===
* Held in Atlanta, Georgia.
* Nintendo showed off ''[[The Legend of Zelda: Ocarina of Time|Zelda 64]]'' and ''[[Star Fox 64]]''. [[Rare]] also promoted ''[[Banjo-Kazooie]]'', the then much more family friendly ''[[Conker's Bad Fur Day|Conker’s Quest]]'', and ''[[GoldenEye 007 (1997 video game)|Goldeneye]]''.
=== E3 1998 ===
* Held in Atlanta, Georgia.
* Nintendo promotes ''[[Pokémon Red and Blue]]'' to western audiences, kicking off a series of events that lead to Polémania and associated cultural events in the United States.
=== E3 1999 ===
* Held in California.
* Nintendo announces Dolphin, which would later become the GameCube.<ref> https://www.timeextension.com/news/2022/10/footage-of-nintendos-historic-e3-1999-panel-emerges-online</ref>
=== E3 2000 ===
* Held in California.
* The Gathering of Developers rents out a parking lot next to E3 to promote their games there, notably ''[[Max Payne]]'' as [https://www.gamespot.com/articles/gods-promised-lot/1100-2451803/ reported by GameSpot]
* Sega showed off ''[[Jet Set Radio Future]]'' for the Xbox.<ref>https://www.gamespot.com/articles/e3-2001-jet-set-radio-future-impressions/1100-2761926/</ref>
* Rockstar Games presented ''[[Grand Theft Auto III]]''.<ref> https://www.gamespot.com/articles/e3-2001-hands-on-grand-theft-auto-3/1100-2762402/</ref>
=== E3 2002 ===
* Between 2000-2001, Nintendo presented several trailers for games to be made on the Gamecube (this was before the console was launched). One of the trailers shown at ''Spaceworld 2000'' showed Link and Ganondorf fighting each other with realistic graphics for its time. Then Nintendo started teasing a Zelda game that looked like a cartoon. [[Internet Backdraft|Fans cried foul and declared war on Nintendo for taking away the realistic Zelda they were teased with previously]]. At E3 2003 demos of features like GBA connectivity at E3 failed to turn perception around. Once the game came out (with improved cel-shading), [[Broken Base|most fans did a 180 and praised the game for its style and gameplay while others still bashed it for the kiddy look]].
=== E3 2003 ===
[[File:PlayStation E3 2003.jpg|thumb|200px|PlayStation at E3 2003.]]
* Sony makes a surprise announcement of the [[PlayStation Portable]], offering an sudden and surprising entry to the handheld console market, as illustrated by [https://www.gamespot.com/articles/sony-e3-2003-press-conference-report/1100-6027477/ reporting from GameSpot] from the time.
=== E3 2004 ===
▲
=== E3 2005 ===
[[File:E3 - 25 (43463865).jpg|thumb|200px|E3 2005]]
=== E3 2006 ===
* During E3 of 2006, the PR who discussed the Playstation 3 mentioned how the system could do "real time weapon change" and showed [[Memetic Mutation|a game that took place in feudal Japan where players could fight giant enemy crabs and flip it over to attack its weak spot]] [[For Massive Damage]]. If that wasn't embarrassing enough, no one applauded when ''Ridge Racer'' was shown, causing the spokesperson, Kazuo Hirai (now Sony Computer Entertainment's CEO), to shout [[Memetic Mutation|"RIIIIIDGE RAAAAACERRRR!!!"]] This became a very popular fad across the internet, as well as prime ammo for a [[Troll]] to use in a [[Flame War]]. This presentation is the [[Trope Namer]] for [[Real Time Weapon Change|at least]] [[Giant Enemy Crab|four]] [[Attack Its Weak Point|different]] [[For Massive Damage|tropes]].
=== E3 2007 ===
* Held in Santa Monica, California, with just 5,000 guests.
▲== E3 2008 ==
* Another $100 price cut by Sony, this time for the PlayStation 3 in North America. Given the high cost of the system at launch, this news was quite welcome, with [https://www.gamespot.com/articles/e3-07-60gb-ps3-499-80gb-due-in-august/1100-6173806/ contemporary coverage of the announcement by GameSpot] noting how the PlayStation 3 was still being outsold by the aging ''PlayStation 2''.
* [[Activision]]’s even had an odd performance by Jammie Kennedy, which is said to be caused by overwork from filming the previous two days.
=== E3 2008 ===
In E3 of 2008 sparked outrage by fanboys on all 3 consoles in the following examples:
* Microsoft's event showed many casual friendly features, such as avatars (which look similar to Nintendo's Miis), mini games in the forms of fly swatting or dancing, etc. This caused the fans of Microsoft to moan and complain that Microsoft was trying to copy Nintendo's Wii. When ''[[Final Fantasy XIII]]'' was announced to be released for the Xbox 360, Sony fans cried foul and claimed that Square Enix was a sellout. It didn't help when Microsoft boasted that most of its 3rd party games used to be with Sony.
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* This was mostly due to the tonedown of E3 after E3 2006. Everyone is now saving most of their good stuff for their own conferences, [[Penny Arcade|PAX]], or the Tokyo Game Show. Even the game publishers have formed a [[Unpleasable Fanbase]] about it, wanting it to be toned down in 2006 and then wanting it back to its old form after the disaster that E3 was in 2008.
=== E3 2009 ===
* Microsoft announced a new device codenamed "Project Natal" that supposedly surpasses the Wii's motion controls by detecting full body movement, and even insulted Nintendo by saying that you won't have to "sit on the couch and waggle". As if repeating last year's E3 reaction, trolls and fanboys alike have wildly claimed Nintendo is now finished, as seen [http://i18.photobucket.com/albums/b141/Djinnhunter/FireShotcapture3-WiiMessageBoardfor.png here], [http://i18.photobucket.com/albums/b141/Djinnhunter/FireShotcapture2-WiiMessageBoardfor.png and here].
* Nintendo made quite the turnaround with this year's E3 compared to 2008. While they did show several casual games like Women's Murder Club and the like, Nintendo appealed to the core fans with several new Mario games (a sequel to Mario Galaxy, New Super Mario Bros Wii with 4 player co-op, and a 3rd Mario and Donkey Kong game), ''[[The Legend of Zelda: Spirit Tracks|The Legend of Zelda Spirit Tracks]]'', ''[[Golden Sun]] DS'', a ''[[Kingdom Hearts]]'' game for the DS, trailers for ''[[Dead Space (video game)|Dead Space]]'' and ''The Conduit'', and a new ''Metroid'' game being developed by Team Ninja. Nintendo also showed off Wii Motion Plus, an add on for the Wii remote that added more precision with motion controls. While most fans were very pleased with the showing, many became upset over New Super Mario Bros Wii [[It's the Same, Now It Sucks|looking too samey compared to the DS version]], and how ''Galaxy 2'' was supposedly just a lazy rehash, while ignoring the fact that ''you can ride Yoshi''.
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* Sony's Move ([[PlayStation]] Motion Controller) was revealed, as well as ''[[Final Fantasy XIV]]'' (a MMO), PSP Go, ''[[Gran Turismo]] 5'' and GT PSP, ''Mod Nation Racers'' (''[[Mario Kart]]'' meets ''[[LittleBigPlanet]]''), ''[[Metal Gear Solid Peace Walker|Peace Walker]]'' (''[[Metal Gear Solid]]'' for the PSP), ''The Last Guardian'', ''MAG'', ''[[God of War (series)|God of War]] III'', a new ''[[Ratchet and Clank]]'', and a portable versions of ''[[LittleBigPlanet]]''. ''[[Final Fantasy VII]]'' was also announced for PSN.
=== E3 2010 ===
[[File:E3 2010 (4718343163).jpg|thumb|200px|The 3DS on display at E3 2010]]
* Microsoft: The main focus this year was the controller-less system announced in '09, now
* Nintendo's big item was [[Nintendo 3DS|the 3DS handheld]], with 3D capabilities and other enhancements as well as an impressive list of third-party support. As for games, in addition to showing off ''[[The Legend of Zelda: Skyward Sword|The Legend of Zelda Skyward Sword]]'' and ''[[Epic Mickey]]'', Nintendo also announced [[revival]]s for several long-dormant franchises: ''[[Golden Sun: Dark Dawn]]'', a new ''[[GoldenEye 007 (2010 video game)|GoldenEye]]'' game, ''[[Kirby's Epic Yarn]]'', ''[[Donkey Kong Country Returns]]'', and most shockingly, ''[[Kid Icarus: Uprising]]''. The showing can basically be summed up in [http://i48.tinypic.com/205ds8n.jpg this link]
Nintendo's event also provided a [[Crowning Moment of Funny]] when they revealed their trailer for the Nintendo 3DS, showing Satoru Iwata (Current President of Nintendo of Japan) and [[Shigeru Miyamoto]] (the man behind Mario, Zelda, Donkey Kong, and other titles) each interacting with characters from the 3DS before getting sucked inside. Then Reggie Fils-Aime (
* Sony's presentation was pretty average. Aside from a crossover game featuring [[Ratchet and Clank|Ratchet]], [[Jak and Daxter|Jak]], and [[Sly Cooper|Sly]], the biggest announcement came from [[Valve|Gabe Newell]], who announced that ''[[Portal 2]]'' would come to the [[Play Station 3]] in spite of his previous dislike for the platform, as well as a new Steam-like program to play it on. Oh, they also announced a new Twisted Metal game for the [[PlayStation]] 3. However, Sony did manage to have Kevin Butler from the [[PlayStation]] commercials to give a speech on stage. The speech culminated in an epic [[Crowning Moment of Awesome]] [http://www.youtube.com/watch?v=mGZbJlpsohc that must be seen to be believed.]
* [[Konami]]'s E3 2010 also deserves a mention by virtue of being [[So Bad It's Good]], thanks to vast amounts of [[Gratuitous English]]. [[Ninety-Nine Nights|One. Million. Twoobs.]] WOOOOOW.
* [[Electronic Arts]] started off their press conference with ''[[Need for Speed]] Hot Pursuit'' and caused [[And the Fandom Rejoiced|the fandom to rejoice]] when [http://www.youtube.com/watch?v=D6ouHWP0KrY the trailer was posted online.] They also showed off their previously-announced ''[[NBA Jam]]'' revival, and the consensus was that it captured the spirit of the old games perfectly.
* Ubisoft showed off a [[Michael Jackson]] game that put an emphasis on dancing using motion controls, as well as a breathing simulator, a new [[Rayman]] game, a [[
=== E3 2011 ===
* Surprisingly, Konami's E3 event was prerecorded and shown before the event actually started. Some highlights include compilations of ''[[Metal Gear]]'' and ''[[Zone of the Enders]]'' games, which include [http://www.youtube.com/watch?v=flK748GogoA the miracle of transfarring], as well as a reboot of the ''[[Contra]]'' series. Aside from that, however, nothing of major value ([[So Bad It's Good|or comedy]]) was released.
* Microsoft's press conference can be summed up by one word: '''[[Xbox 360]].''' Almost every game announced, from ''[[Mass Effect 3]]'' and ''[[Fable (video game)|Fable]]'' to ''[[Minecraft]]'' and ''[[Sesame Street]]'', relies on the Kinect in some way, though it should be noted that not all of these games require the peripheral - such as ''[[Mass Effect 3]]'' and ''[[Minecraft]]'', which only have added features with it. In fact, the only new games shown that ''weren't'' Kinect or Kinect-enhanced were ''[[Halo: Combat Evolved]]: Anniversary Edition'' and ''[[Halo 4]]''.
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** Finally, Iwata slipped in some brief words confirming that a new ''[[Super Smash Bros.]]'' game has been discussed for both [[Nintendo 3DS]] and [[Wii U]], that the two will interact in some fashion, and that they will actually begin development when ''Kid Icarus'' is done.
=== E3 2012 ===
▲== E3 2012 ==
* Microsoft kickstarts this year's E3 conferences with a gameplay debuts of ''[[Halo 4]]'' and a new ''[[Splinter Cell]]'' along the way entitled "Blacklist". Additional announcements include ''[[Gears of War|Gears of War: Judgment]]'', ''[[Forza Motorsport|Forza Horizon]]'' and a [[South Park]] [[RPG]] courtesy of creators Trey Parker and Matt Stone. The rebooted ''[[Tomb Raider]]'' and ''[[Resident Evil 6]]'' rounds out more on-stage presentations, with the expected ''[[Call of Duty Black Ops 2]]'' ending off the conference. New to Microsoft is "Smartglass", wherein any smartphone and tablet will be capable of connecting to the [[Xbox]] console via specific apps either for new modes of play with particular games (ie. using a tablet to create custom strategies in ''[[Madden NFL]]'') or other features.
* [[Electronic Arts]]' conference begins with a co-op presentation of ''Dead Space 3'', followed with gameplays of ''[[Medal of Honor|Medal of Honor: Warfighter]]'' and ''[[Need for Speed|Need For Speed: Most Wanted]]'' (once again helmed by 2010's "Hot Pursuit" developer Criterion Games) and ''[[Crysis|Crysis 3]]''. The developer unveiled further content for ''[[Star Wars: The Old Republic]]''. Finally, ''[[Battlefield]]'' developer DICE announced "Battlefield Premium", the [[Sarcasm Mode|not-so obvious clone of]] "Call Of Duty Elite".
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* Sony closed out the first day by starting with the latest project from [[Fahrenheit (2005 video game)|Quantic]] [[Heavy Rain|Dream]] - ''[[Beyond: Two Souls]]''. They quickly followed that up with showcasing a few things not shown during Ubisoft's conference - naval combat in ''[[Assassin's Creed III]]'', a 4-player co-operative campaign in ''[[Far Cry]] 3'', and a trailer for ''[[Video Game/Assassins Creed III Liberation|Assassins Creed III Liberation]]'', as well as announcing special [[Play Station 3]] and Vita bundles for ''III'' and ''Liberation'' respectively. About midway through the conference, Sony announced that they were [[The Oprah Winfrey Show|pulling an Oprah]] and giving everyone attending the conference a free year of their ''Playstation Plus'' service. This segued into the Vita side of their presentation, which started off with a showcase of ''[[Play Station All Stars Battle Royale]]'' and its Vita functionality, capped off with the trailer announcement of [[Uncharted|Nathan Drake]] and [[BioShock (series)|Big Daddy]] as playable characters. Dipping back into the [[Play Station 3]] side of things, they showed off a new peripheral called the ''Wonderbook'' - an augmented-reality 'storybook' that can be interacted with using the [[Play Station 3]]'s camera and Playstation Move. To show off this new gadget, they demoed the latest entry in the mass-multimedia ''[[Harry Potter|Pottermore]]'' campaign, ''Book of Spells''. Finally, they ended the show with a playable demo of ''[[The Last of Us]]''.
* After demonstrating the prototype last year, Nintendo showed off the final version of the [[Wii U]]. But there's no getting around it: compared to the last two years, their conference was a little underwhelming. While it seems to have generated more excitement for the hardware and more games were announced, Nintendo's first party offerings were dominated by Mario. ''[[New Super Mario Bros. U]]'', ''[[New Super Mario Bros. 2]]'', ''[[Luigi's Mansion 2: Dark Moon|Luigi's Mansion: Dark Moon]]'', and ''[[Paper Mario Sticker Star]]'' were exhibited, as were ''[[Pikmin]] 3'', ''[[Wii Fit]] U'', and ''NintendoLand'', a theme-park styled game featuring mini-games drawn from other Nintendo franchises, and meant to be the [[Wii U]] equivalent of ''[[Wii Sports]]''. Everything else was third party titles, overwhelmingly from Ubisoft, but [[Warner Bros]] also had a good presence with ''[[Batman: Arkham City]]: Armored Edition'', and ''[[Scribblenauts]] Unlimited''. After the conference, a project tentatively titled ''Project P-100'' was shown, as was a new [[Wario Ware]] game ''Game & Wario''.
** The reception for the [[Nintendo 3DS]] conference, however, was pretty mixed, though a bit more positive than the opinion of the [[Wii U]] conference. While they did not show anything completely new, they did stick to what people were expecting, and got into pretty deep depth with [[New Super Mario Bros. 2]], [[Luigi's Mansion 2: Dark Moon]], [[Paper Mario Sticker Star]], [[Epic Mickey]], Castlevania, Scribblenauts, etc, etc, which has gotten a divisive reaction from the people. And while there is no new [[Animal Crossing]] info, there was an (accidental) confirmation of ''[[Fire Emblem
=== E3 2013 ===
* The [[PlayStation 4]] and [[Xbox One]] are fully revealed, [https://www.theguardian.com/technology/2013/jun/17/e3-2013-games-ps4-xbox-one gaining coverage from mainstream media outlets such as this piece from ''The Guardian'']
** Sony announces that the PlayStation 4 will cost $100 less then the Xbox One, and not have new DRM systems that change how used games work. This lead to many commentators speculating this would be a big advantage at the start of the generation, such as [https://arstechnica.com/gaming/2013/06/analysis-the-one-two-combo-sony-used-to-knock-microsoft-out-of-e3-2013/ this reporting by ''Ars Technica''], which called the event a “PR Coup” for Sony.
=== E3 2014 ===
* The game that eventually becomes ''[[The Legend of Zelda: Breath of the Wild]]'' is initially teased.
=== E3 2015 ===
* Nintendos E3 caught attention for its use of puppets.
=== E3 2016 ===
* ''The Legend of Zelda: Breath of the Wild'' is shown in earnest.
=== E3 2017 ===
* A game trailer for ''[[Super Mario Odyssey]]'' is shown.
* Devolver Digitals memetic press conference is shown. Featuring guts, guns, and mockery of corporate culture,this unconventional presentation was [https://www.polygon.com/e3/2018/6/8/17437730/devolver-digital-e3-2017-2018-press-conference-twitch declared the best of that year by ''Polygon''], and [https://www.gamespot.com/articles/e3-2017-watch-the-insane-press-conference-devolver/1100-6450807/ “Insane” by GameSpot].
=== E3 2018 ===
[[File:E3 2018 (40975243580).jpg|thumb|200px|E3 2018]]
* A major trailer for ''[[Cyberpunk 2077]]'' is released.
=== E3 2019 ===
* Unbeknownst at the time, this would be the final in person E3.
* Sony skips E3 this year.
=== E3 2020 ===
* Cancelled at the last minute due to the COVID-19 pandemic.
=== E3 2021 ===
* The final E3, held as an online only event free for anyone to attend.
=== E3 2022 ===
* Canceled, without even a digital only event.
=== E3 2023 ===
* Planned as an in person event, it was cancelled after industry partners pulled out. In late 2023 E3 was permanently shuttered.
{{reflist}}
[[Category:Short Titles]]
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