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{{trope}}
{{quote|''"Ground floor: Perfumery, stationery, and leather goods, wigs and haberdashery, kitchenware and food. Going up... "''|''[[Are You Being Served
A [[Stock Phrase]] associated with department store elevators, which in [[Real Life]] often emit a prerecording that lists the "departments" of the current floor. (In the days of live elevator operators, it was typically the operator's job to do this.)
Typically the formula is two normal items and a plot relevant item, though this can be mixed up by having another mundane item after the plot-relevant item. The plot-relevant item is often jarringly discordant with the other mundane items: see [[Bread, Eggs, Milk, Squick]].
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{{examples}}
* ''[[
▲== Anime & Manga ==
▲* ''[[Transformers Cybertron (Anime)|Transformers Cybertron]]'' used this once, to fill part of the [[Stock Footage]] [[Fighter Launching Sequence]].
▲{{quote| '''Optimus Prime:''' This elevator could use a few windows. First floor, housewares.}}
== Comic Books ==
* [[Batman|Nightwing and Robin]] are about to enter a hidden base. The control panel hidden in the tree makes an elevator rise out of the middle of the lake. They start slogging to it and Nightwing quips, "Step right in. Next floor, toys, games, electronics, center of the Earth."
* Raven in ''[[Teen Titans Go
== Fan Works ==
* Used in the third part of the ''[[Yu Yu Hakusho Abridged]]'' movie. "First floor: homicidal ex-partners".
* In ''[[
== Films -- Animation ==
* Appears in ''[[Flushed Away]]'' during the big finale:
{{quote|
== Films -- Live-Action ==
* The [[Audience Participation]] lines for ''[[The Rocky Horror Picture Show]]'' use this trope during the elevator ride early in the movie:
{{quote|
** Of course, every location has different lines, but another one goes:
{{quote|
"First floor, weird musical numbers. Second floor, stupid questions. Third floor, strange answers. Fourth floor, Stevie Wonder's workshop. (Don't worry, he can't see it either!) Top floor, mad laboratory." }}
* ''[[
{{quote|
''Assorted simple tortures
''Molten lead, chopping blocks and hot boiling oil
''Second floor dungeon
''Jewelry department
''Leg chains, ankle chains, neck chains, wrist chains, thumbscrews and nooses of the very finest rope
''Basement dungeon
''[http://www.youtube.com/watch?v{{=}}pHVRxzvkJao EVERYBODY OUT!]'' }}
** The third floor dungeon was [[What Do You Mean It's for Kids?|cut from the film]] for some reason:
{{quote|
''Household appliances.
''Spike beds, electric chairs, gas chambers, roasting pots, and scalping devices.'' }}
== Literature ==
* [[Deadpan Snarker|Marco]] makes a joke along these lines in ''[[
{{quote|
* The Ministry of Magic in ''[[Harry Potter (
** [[
* ''[[Star Wars Expanded Universe]]'': Castin Donn wishes the Empire would label the insides of its turbolift tubes. (Don't even ''ask'' [[A Simple Plan|why he's inside the elevator shaft]]. Just don't.)
== Live-Action TV ==
* This kind of announcement message was used straight in the [http://www.youtube.com/watch?v=Trhsw_BxT_k theme tune] of ''[[Are You Being Served
{{quote|
''Stationery and leather goods,
''Wigs and haberdashery,
''Kitchenware and food...
''Going up!
''First floor: Telephones,
''Gents' ready-made suits,
''Shirts, socks, ties, hats,
''Underwear and shoes...
''Going up!
''Second floor: Carpets,
''Travel goods and bedding,
''Material, soft furnishings,
''Restaurant and teas...
''Going down!'' }}
* Taken to extremes, as usual, by ''[[Monty Python's Flying Circus]]'', in episode 41 ([http://ibras.dk/montypython/episode41.htm#1 "Michael Ellis"]):
{{quote|
Ground floor: Menswear, boyswear, effeminate goods hall, ill health foods.
Mezzanine: Tableware, kitchen goods, soft furnishings, hard furnishings, rock-hard furnishings.
First floor: Complaints.
Second floor: Cosmetics, jewellery, electrical, satire.
Third floor: Nasal injuries hall, other things.
Fourth floor: Granite hall -- rocks, shales, alluvial deposits, feldspar, Carpathians, Andes, Urals, mining requisites, atom-splitting service.
Fifth floor: Complaints.
Sixth floor: Complaints.
Seventh floor: Leather goods.
Eighth floor: Roof garden.
Ninth floor: Television aerials.
Tenth floor: Fresh air, clouds, occasional periods of sunshine. }}
** Later on in the same store, a "Lift Woman" (elevator attendant) calls out:
{{quote|
'''Lift Woman:''' Third floor... cosmetics, books, Irish massage, tribal head-gear, ants... but not complaints about ants! }}
* One episode of ''[[M*A*S*H (
{{quote|
* Kari spoofs this in one episode of ''[[
{{quote|
'''Grant:''' ''(wide-eyed [[Aside Glance]])'' }}
== Music ==
* "Love in an Elevator" by [[
{{quote|
* "Paco!" by Ladytron.
{{quote|
''First floor: kitchenware, furnishings, confectionary
''Second floor: children's toys, back to school, many more
''Fourth floor: electronics, fake antiques, and lingerie'' }}
* Industrial band Coil covered the ''[[Are You Being Served
▲* Industrial band Coil covered the ''[[Are You Being Served (TV)|Are You Being Served]]'' theme song on their final album. (Your guess is as good as mine.)
== Radio ==
* On the old [[Abbott and Costello]] radio show, during World War II, [[Mel Blanc]] (acting as [[Bugs Bunny/Characters|Bugs Bunny]]), was an elevator operator in a department store, quoting "Cigarettes, Nylons, Rubber Tires, Gasoline, Sugar, and other picture postcards!"
* On ''[[
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== Video Games ==
* ''[[Halo (
** The level ''[[Scrappy Level|The Library]]'' has a segment titled "Fourth Floor: Tools, Guns, Keys to Super Weapons".
** ''Halo: Reach'' has section 1 of the level ''Long Night of Solace'': "First Floor: Beaches, Aliens, Top-Secret Launch Facilities".
* Used in ''[[Tomb Raider]]: Chronicles'':
{{quote|
* Daxter in ''[[Jak and Daxter|Jak II: Renegade]]'': "Ding ding, third floor! Body chains, roach food, torture devices!"
* ''[[Gears of War]] 2'':
{{quote|
* ''[[Captain America (comics)]]: Super Soldier'':
{{quote|
== Web Comics ==
* During the Battle of Azure City in ''[[
* In ''[[Adventurers
{{quote|
* [http://www.missmab.com/Comics/Vol_806.php This] ''[[Dan and
* [http://www.venisproductions.com/angelmoxie/archives/5/4/546.html This] ''[[
{{quote|
== Web Original ==
* Referenced in [http://failblog.org/2008/03/16/floor-of-fail/ this] Failblog caption.
* Paw of [[That Guy With
== Western Animation ==
* ''[[
* Appeared in ''[[
* Flash in the ''[[Justice League]]'' two-parter with Etrigan, "A Knight of Shadows".
{{quote|
* ''[[Spider
{{quote|
* ''[[The Spectacular Spider
{{quote|
* From ''[[Spider
{{quote|
* On ''[[
* Played straight in an episode of ''[[
* The [[Looney Tunes]] short ''Hare Conditioned'', 1945:
{{quote|
** See the Radio example above for the [[Late to
* ''[[Aladdin (Disney film)|Aladdin]]: The Animated Series'' has the Genie pull this off in one episode after rescuing the rest of the cast; "First floor, amazing rescues, ridiculous fight scenes and happy endings!"
* In the ''[[Ed, Edd 'n' Eddy]]'' episode "3 Squares and an Ed", upon reaching the basement via Double-D's specially lubricated laundry chute, Eddy says:
{{quote|
''(Edd lands through a different chute)''
'''Edd:''' ... and arachnids! }}
* One episode of ''[[
* [[Maniac Monkeys|The Monkey King]] in ''[[
{{quote|
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[[Category:Elevator Tropes]]
[[Category:Stock Phrases]]
[[Category:
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