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Line 1: {{trope}} {{quote\|''"Three rabbits are sitting on a log,~~<br />~~ ''and one of them goes home and hangs himself...~~<br />~~ ''...Buy a bike!"''\|'''[[Lewis Black]]'''}} Young boys and girls are frolicking. Dad is smiling as he watches the game, and Mom is cheerfully making dinner. Then, before we know it, we're learning it's an ad for a plunger. The [['''Feel Good]]''' ad type is one that is known in the propaganda community as "transfer". Basically, viewer sees or hears X (such as a young boy playing with puppies), viewer sees or hears Y (such as hearing a man talk about a really smooth soft drink), and viewer will equate X with Y regardless of whether or not they're similar. Such is the [['''Feel Good]]'''. It's also a common practice in political ads, as politicians will try and show that hey, ''they care'' about the working citizen. Also the number one reason people ask: [[Yes but What Does Zataproximetacine DO]]!? {{examples}}▼ ▲{{examples}} == Food and Drinks == * This trope reaches its logical conclusion with Blue Bell Ice Cream: "Blue Bell tastes just like the good old days". Line 30: * "Male-enhancement" products, particularly Cialis, tend to be particularly guilty of this. ** And don't forget Smilin' Bob of the Enzyte commercials...apparently Enzyte also freezes your face into a permanent rictus of glee. {{quote\| "[[Caption Humor\|He is like wood that will not bend]]."}} * Many US prescription ads do this where you see happy people living their lives and the narrator suddenly mentions a new cholesterol pill.