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In-Universe Marketing: Difference between revisions

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In-Universe Marketing (view source)

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You have a science fiction movie coming out. What can do you do to promote it that goes that extra mile?
 
You do [[In -Universe Marketing]]. You post "found" documents from within the universe. A [[Watchmen (Film)|"NBS Nightly News" broadcast from 1972 in your world]]? Great. [[Idiocracy|Advertising a drink from your setting]]? Yup. [[Suzumiya Haruhi|Showing a half hour of dull security camera footage with maybe thirty seconds of profoundly disturbing stuff going on]]? Perfect. [[Twin Peaks|The diary of one of the characters, with pages torn out]]? [[Crunchtastic|Synergylicious!]]
 
Distinct from the [[Alternate Reality Game]] in that there is no 'game', per se. Rather, all there is is the document.
Websites that use [[In -Universe Marketing]] are usually [[Logging Onto the Fourth Wall]].
 
Not all [[Viral Marketing]] qualifies as [[In -Universe Marketing]]; the product being advertised must be fictional, and the "found" document must be set in said universe.
 
Examples should go under [[Viral Marketing]]; this entry just defines the term.
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