Invisible Advertising: Difference between revisions
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On TV, this is one part of being [[Screwed by the Network]]. These are frequently [[Not Screened for Critics]]. Those who actually liked them will be the ones who [[Keep Circulating the Tapes]]. Compare to [[Trailers Always Lie]], when a work is intentionally miss-marketed.
== Anime & Manga ==▼
{{examples}}
* When ''[[Code Geass]]'' was shown on [[Adult Swim]], it got very little advertising.
* ''[[Seirei no Moribito]]'' just appeared late one night on [[Adult Swim]] with no advertising whatsoever.
** This is generally a trend with [[Adult Swim]] and anime. They'll advertise ''[[Bleach]]'' (probably their biggest show) for a couple weeks when a new season is coming up, usually while it's on reruns, and they'll usually advertise a new show to the lineup for a few weeks before it debuts, then goes on to advertise anything that isn't anime.
* After lukewarm ratings for the first season of ''[[IGPX]]'', [[Cartoon Network]] decided to move the show to Friday at Midnight, with little to no ads detailing the change of the schedule.
* ''[[The Boy and the Heron (anime)|The Boy and the Heron]]'' has ''no'' release material other than a [[:File:How do you live japanese.jpg|vague teaser]] before its release. If you dig deeper, you can find some additional information, like [[Joe Hisaishi]] being the composer, but the poster and the vague premise of an "Fantasy Epic" are all that's released. The only news about the film is that [https://www.joblo.com/hayao-miyazaki-marketing/ there is] [https://www.theguardian.com/film/2023/jun/05/studio-ghibli-hayao-miyazaki-final-film-how-do-you-live-no-trailers-promotion no news]. This is unusual, as it's a [[Studio Ghibli]] film directed by [[Hayao Miyazaki]], being his first film since ''[[The Wind Rises]]''. Names as big as "Studio Ghibli" and "Hayao Miyazaki" rarely go without marketing, especially if it's Miyazaki's first film in 10 years. Japanese viewers stated the only poster they saw in cinemas was the vague teaser, and there are no branding or advertising even in theatres. Despite this, the film has a [https://www.boxofficemojo.com/release/rl3516957441/weekend/ pretty impressive performance] at the box office.
== [[Film]] ==▼
▲== Film ==
* ''[[Big Trouble]]'' was delayed due to the events of 9/11, and then given an untrumpeted release when it became clear that if they waited for 9/11 to blow over, they'd all be dead before they could release it.
* [[Miramax Films|Harvey]] [[Weinstein Company|Weinstein]] is pretty infamous for this.{{context}}
* ''[[The Boondock Saints]]''. Granted, it was kinda justified ([[Too Soon|released around the same time]] as the [[Columbine]] massacre).
* An early effort by [[Sam Raimi]] and [[The Coen Brothers]], ''Crimewave'', a sort of slapstick gangster spoof was met with disastrous results when screened for audiences, and was released only in ''five theaters'' across the states. It remains lost to the winds to this very day, due to some complicated rights issues, despite some of the now-famous people in its crew.
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* Tom Laughlin, the director/star of ''[[Billy Jack]]'', was able to win distribution rights back from the original company when he realized they were doing this. He then started one of the first examples of saturation advertising and made it a hit.
* [[Terry Gilliam]]'s ''[[The Adventures of Baron Munchausen]]'' had only 117 prints made for the ''entire'' US distribution. Gilliam sourly noted at the time that minor arthouse films got 400 prints; the culprit was a regime change at [[Columbia Pictures]].
* ''[[
* ''[[Delgo]]''.
* ''[[Slither]]''. Universal hardly promoted the film despite its critical acclaim and later tried to blame the film's failure on the director for not making it more accessible.
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* ''[[Let Me In]]'' got this due to a distributor change less than three months before release (Relativity Media bought original distributor Overture for their distribution outlet). Rather than give an ad campaign given to most wide releases, Relativity spent most of its money promoting the movie it was facing that weekend, ''[[The Social Network]]'' (which was co-financed but not distributed by them) while the studio was completely quiet about the film (it wasn't even mentioned on Relativity's website while ''[[The Social Network]]'' was). The film grossed only $12 million.
* [[Dimension Films]] was notorious for doing this, films like ''Venom'', ''[[Texas Rangers]]''(which was inexplicably shelved for over a year) and ''[[Dead or Alive|DOA: Dead or Alive]]'' were given very limited releases with virtually no advertising whatsoever.
* ''[[Twice Upon a Time (1983 film)|Twice Upon a Time]]'' was given an incredibly limited release, aired once on [[HBO]] and twice on [[Cartoon Network]], then disappeared from the public entirely, despite support from [[George Lucas]] and Henry Selick.
* Fox barely marketed ''[[The Big Year]]'' (only putting out a trailer a month before opening and having very little television exposure) despite having three big names in the cast ([[Steve Martin]], [[Jack Black]] and [[Owen Wilson]]), an established supporting cast and a director whose last two films grossed over $100 million. Also, the marketing hid the film's entire plot (three men on a year-long birdwatching journey, which was based on a non-fiction book).
* Fox is rather infamous for this. Some examples include:
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* ''[[Transformers: The Movie]]'', ''[[My Little Pony: The Movie]]'', and the ''[[GI Joe A Real American Hero]]'' movie ''all'' fell victim to this.
▲== Live Action TV ==
* The kiss of death of any series might as well be network promos for a night's block promoting a series with the line "''Then after an all-new (show)...''" with only a quick actor sweep or random scene without any context. Sadly prominent for ''[[American Dad]]'' these days.
* [[Adult Swim]] ran a show called ''[[wikipedia:Paid Programming (TV series)|Paid Programming]]'' at 4:30 am on without any on-air acknowledgment. It's like it was specifically designed to confuse viewers. If that's the case, [https://web.archive.org/web/20110602193124/http://boards.adultswim.com/t5/General-Comedy-Discussion/Icelandic-Ultrablue/m-p/52005827 it worked.]
* Kristin Chenowith's sitcom "Kristin" was only advertised once. It ended up [[Screwed by the Network]] after 6 episodes.
* Let's not forget ''[[Police, Camera, Action!]]'' and ''[[Police Stop]]'' - which were barely advertised at the time. Ironically, the likes of ''World In Action'', ''The Cook Report'' and ''[[Coronation Street]]'' got a mention. But they were still popular...
* Once ''[[Dollhouse]]'' started airing the second season, the only way to see any promos for the show were minutes before the episode aired.
* [[The WB]] was particularly bad about this for some shows, [[Jack and Bobby]] was hardly advertised at all until near the end of the season, by which point it was too late for the ratings to recover enough to avoid cancellation. ''[[For Your Love]]'' on the other hand somehow managed to last for 4 years despite rarely getting much in the way of advertisement.
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* German TV channel Pro7 had only a single trailer for the [[Doctor Who]] revival series and showed it a whole week before the premiere just once or twice a day in the afternoon. After that there was no advertising to speak of, they didn´t even care to update their information page for the show when they changed the timeslot after a temporary cancellation. Many fans think that this killed the show.
== [[Professional Wrestling]] ==▼
* ECW was famously [[Screwed by the Network]] in this way with TNN refusing to run a single ad for them, giving Paul Heyman ammo for his anti-network rants.▼
== [[Video
* The 2002-04 Ford SVT Focus was developed by a special sub-division of Ford (that also made the Mustang Cobra and Lightning truck); exclusive marketing was part of the SVT image. It was available only through select dealerships, not included in the regular Focus full-line brochures or on the main Ford website, and SVT's relatively small ad budget mostly went to the more profitable truck and Mustang. People who owned it loved it, but many others who would have didn't know it existed until it was too late.▼
* This is thought to be one of the reasons ''[[Free Space]] 2'' did not sell very well, despite overwhelming critical acclaim and praise. Particularly bad since its predecessor, ''Descent: Freespace'' gained respectable enough sales to warrant an ad campaign.
* This was one of the major death blows for the otherwise-stellar Gamecube game ''[[Gotcha Force]]''.
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* [[Namco Bandai]] seems to give absolutely no importance to advertising games of the ''[[Tales (series)]]'' in the West. Usually it follows a pattern of localization announcement followed by months of silence, and then a short trailer a week before releasing; and that's it. And they wonder why the series isn't that popular around here. The only titles that were decently advertised were the two ''[[Tales of Symphonia]]'' games, but Nintendo was probably the one responsible for that.
* [[.hack|Project .hack]] was well-advertised to begin with in the US, but every release after the first game, including the sequel series .hack//G.U., experienced this, in addition to getting the [[Friday Night Death Slot]] if it was an anime other than [[.hack//Sign]].
* A certain MMORPG called [[
== [[Western Animation]] ==▼
* Numerous shows on [[Adult Swim]] are put on the schedule without actually being advertised, especially anime; They're getting a bit better about it, though. On the other hand, on April 18, 2008, a show (''[[Rising Son]]'', a spoof of [[Soap Opera
▲== Western Animation ==
▲* Numerous shows on [[Adult Swim]] are put on the schedule without actually being advertised, especially anime; They're getting a bit better about it, though. On the other hand, on April 18, 2008, a show (''[[Rising Son]]'', a spoof of [[Soap Opera|Soap Operas]] focusing on the life of [[Jesus]]), premiered at ''5 o'clock in the morning''. Without any announcement of any kind except for the title appearing on the schedule. It was bad enough when they moved their new anime to 5 a.m. without advertising it...
** And on the main [[Cartoon Network]], [[Robotomy]] (aka [[Superjail]] for kids) was rarely acknowledged until the start of 2011, 3 whole months after its debut.
* Terry Jones' version of ''[[The Wind in the Willows]]''. In America it played on seven screens without advertising - because while Columbia got the theatrical release rights, Disney owned the video rights. (Disney even renamed the film ''Mr Toad's Wild Ride'', after the Disneyland ride.)
* ''[[The Iron Giant]]'' was sparsely advertised initially (and was a miserable flop in theaters), but gained a higher profile on home video.
* This is what led to the failure of ''[[
== Other ==
▲* The 2002-04 Ford SVT Focus was developed by a special sub-division of Ford (that also made the Mustang Cobra and Lightning truck); exclusive marketing was part of the SVT image. It was available only through select dealerships, not included in the regular Focus full-line brochures or on the main Ford website, and SVT's relatively small ad budget mostly went to the more profitable truck and Mustang. People who owned it loved it, but many others who would have didn't know it existed until it was too late.
▲== Wrestling ==
▲* ECW was famously [[Screwed by the Network]] in this way with TNN refusing to run a single ad for them, giving Paul Heyman ammo for his anti-network rants.
{{reflist}}
[[Category:{{PAGENAME}}]]
[[Category:Trivia Trope]]
[[Category:Advertising Tropes]]
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