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On TV, this is one part of being [[Screwed by the Network]]. These are frequently [[Not Screened for Critics]]. Those who actually liked them will be the ones who [[Keep Circulating the Tapes]]. Compare to [[Trailers Always Lie]], when a work is intentionally miss-marketed.
{{examples}}▼
== Anime & Manga ==▼
▲{{examples}}
* When ''[[Code Geass]]'' was shown on [[Adult Swim]], it got very little advertising.
* ''[[Seirei no Moribito]]'' just appeared late one night on [[Adult Swim]] with no advertising whatsoever.
** This is generally a trend with [[Adult Swim]] and anime. They'll advertise ''[[Bleach]]'' (probably their biggest show) for a couple weeks when a new season is coming up, usually while it's on reruns, and they'll usually advertise a new show to the lineup for a few weeks before it debuts, then goes on to advertise anything that isn't anime.
* After lukewarm ratings for the first season of ''[[IGPX]]'', [[Cartoon Network]] decided to move the show to Friday at Midnight, with little to no ads detailing the change of the schedule.
* ''[[The Boy and the Heron (anime)|The Boy and the Heron]]'' has ''no'' release material other than a [[:File:How do you live japanese.jpg|vague teaser]] before its release. If you dig deeper, you can find some additional information, like [[Joe Hisaishi]] being the composer, but the poster and the vague premise of an "Fantasy Epic" are all that's released. The only news about the film is that [https://www.joblo.com/hayao-miyazaki-marketing/ there is] [https://www.theguardian.com/film/2023/jun/05/studio-ghibli-hayao-miyazaki-final-film-how-do-you-live-no-trailers-promotion no news]. This is unusual, as it's a [[Studio Ghibli]] film directed by [[Hayao Miyazaki]], being his first film since ''[[The Wind Rises]]''. Names as big as "Studio Ghibli" and "Hayao Miyazaki" rarely go without marketing, especially if it's Miyazaki's first film in 10 years. Japanese viewers stated the only poster they saw in cinemas was the vague teaser, and there are no branding or advertising even in theatres. Despite this, the film has a [https://www.boxofficemojo.com/release/rl3516957441/weekend/ pretty impressive performance] at the box office.
== [[Film]] ==▼
▲== Film ==
* ''[[Big Trouble]]'' was delayed due to the events of 9/11, and then given an untrumpeted release when it became clear that if they waited for 9/11 to blow over, they'd all be dead before they could release it.
* [[Miramax Films|Harvey]] [[Weinstein Company|Weinstein]] is pretty infamous for this.{{context}}
* ''[[The Boondock Saints]]''. Granted, it was kinda justified ([[Too Soon|released around the same time]] as the [[Columbine]] massacre).
* An early effort by [[Sam Raimi]] and [[The Coen Brothers]], ''Crimewave'', a sort of slapstick gangster spoof was met with disastrous results when screened for audiences, and was released only in ''five theaters'' across the states. It remains lost to the winds to this very day, due to some complicated rights issues, despite some of the now-famous people in its crew.
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* Tom Laughlin, the director/star of ''[[Billy Jack]]'', was able to win distribution rights back from the original company when he realized they were doing this. He then started one of the first examples of saturation advertising and made it a hit.
* [[Terry Gilliam]]'s ''[[The Adventures of Baron Munchausen]]'' had only 117 prints made for the ''entire'' US distribution. Gilliam sourly noted at the time that minor arthouse films got 400 prints; the culprit was a regime change at [[Columbia Pictures]].
* ''[[13
* ''[[Delgo]]''.
* ''[[Slither]]''. Universal hardly promoted the film despite its critical acclaim and later tried to blame the film's failure on the director for not making it more accessible.
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* ''[[Transformers: The Movie]]'', ''[[My Little Pony: The Movie]]'', and the ''[[GI Joe A Real American Hero]]'' movie ''all'' fell victim to this.
▲== Live Action TV ==
* The kiss of death of any series might as well be network promos for a night's block promoting a series with the line "''Then after an all-new (show)...''" with only a quick actor sweep or random scene without any context. Sadly prominent for ''[[American Dad]]'' these days.
* [[Adult Swim]] ran a show called ''[[wikipedia:Paid Programming (TV series)|Paid Programming]]'' at 4:30 am on without any on-air acknowledgment. It's like it was specifically designed to confuse viewers. If that's the case, [https://web.archive.org/web/20110602193124/http://boards.adultswim.com/t5/General-Comedy-Discussion/Icelandic-Ultrablue/m-p/52005827 it worked.]
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* Let's not forget ''[[Police, Camera, Action!]]'' and ''[[Police Stop]]'' - which were barely advertised at the time. Ironically, the likes of ''World In Action'', ''The Cook Report'' and ''[[Coronation Street]]'' got a mention. But they were still popular...
* Once ''[[Dollhouse]]'' started airing the second season, the only way to see any promos for the show were minutes before the episode aired.
* [[The WB]] was particularly bad about this for some shows, [[Jack
* The US version of ''[[The Mole (TV series)|The Mole]]'' fell victim to cancellation at the end of Season 5 after ABC's marketing department did so little to promote the show that even many die-hard fans were completely unaware that the show had returned for the first third of the season.
* ABC did the same with ''Million Dollar Mind Game'' in 2011, which was thrown into their Sunday afternoon Pit of Doom to be killed by the NFL games on the other networks.
* German TV channel Pro7 had only a single trailer for the [[Doctor Who]] revival series and showed it a whole week before the premiere just once or twice a day in the afternoon. After that there was no advertising to speak of, they didn´t even care to update their information page for the show when they changed the timeslot after a temporary cancellation. Many fans think that this killed the show.
== [[Professional Wrestling]] ==▼
* ECW was famously [[Screwed by the Network]] in this way with TNN refusing to run a single ad for them, giving Paul Heyman ammo for his anti-network rants.▼
== [[Video
* The 2002-04 Ford SVT Focus was developed by a special sub-division of Ford (that also made the Mustang Cobra and Lightning truck); exclusive marketing was part of the SVT image. It was available only through select dealerships, not included in the regular Focus full-line brochures or on the main Ford website, and SVT's relatively small ad budget mostly went to the more profitable truck and Mustang. People who owned it loved it, but many others who would have didn't know it existed until it was too late.▼
* This is thought to be one of the reasons ''[[Free Space]] 2'' did not sell very well, despite overwhelming critical acclaim and praise. Particularly bad since its predecessor, ''Descent: Freespace'' gained respectable enough sales to warrant an ad campaign.
* This was one of the major death blows for the otherwise-stellar Gamecube game ''[[Gotcha Force]]''.
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* A certain MMORPG called [[Flyff]] is slowly dying out, partially because of this and partially because of ...interesting decisions being made by its developers and host.
== [[Western Animation]] ==▼
▲== Western Animation ==
* Numerous shows on [[Adult Swim]] are put on the schedule without actually being advertised, especially anime; They're getting a bit better about it, though. On the other hand, on April 18, 2008, a show (''[[Rising Son]]'', a spoof of [[Soap Opera]]s focusing on the life of [[Jesus]]), premiered at ''5 o'clock in the morning''. Without any announcement of any kind except for the title appearing on the schedule. It was bad enough when they moved their new anime to 5 a.m. without advertising it...
** And on the main [[Cartoon Network]], [[Robotomy]] (aka [[Superjail]] for kids) was rarely acknowledged until the start of 2011, 3 whole months after its debut.
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* This is what led to the failure of ''[[KaBlam!]]''.
== Other ==
▲* The 2002-04 Ford SVT Focus was developed by a special sub-division of Ford (that also made the Mustang Cobra and Lightning truck); exclusive marketing was part of the SVT image. It was available only through select dealerships, not included in the regular Focus full-line brochures or on the main Ford website, and SVT's relatively small ad budget mostly went to the more profitable truck and Mustang. People who owned it loved it, but many others who would have didn't know it existed until it was too late.
▲== Wrestling ==
▲* ECW was famously [[Screwed by the Network]] in this way with TNN refusing to run a single ad for them, giving Paul Heyman ammo for his anti-network rants.
{{reflist}}
[[Category:{{PAGENAME}}]]▼
[[Category:Trivia Trope]]
[[Category:Advertising Tropes]]
▲[[Category:{{PAGENAME}}]]
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