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Lite Creme: Difference between revisions
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{{trope}}
[[File:DietLiteCremeHarvest6pkLid.png|frame|D-Lite Creme? Are any of those actual words?]]
{{quote|''...[my son's] diet consists entirely of products which advertise on Saturday morning cartoon shows and which, for legal reasons, have their names spelled wrong (Noo Creemy Choc'n'Cheez Lumps O'Froot)'' |'''[[Dave Barry]]'''}}
The implication of qualities or ingredients in a product that aren't there because of certain words or spellings of words that vary from the standard. This is usually done to get around government regulations on truth in advertising laws. This is how you end up with products like fruit/citrus "punch" when something contains no actual fruit, "choc" or "choco" when something contains little to no actual chocolate, and "creme" spread that contains no dairy cream. The intent of the law was to prevent advertisers from using words like "chocolate" and "cream" to describe products that didn't contain the ingredients mentioned, but the feds didn't count on [[Viewers
Generally speaking, added quantifiers indicate lower amounts of an actual ingredient. If the product also uses [[Xtreme Kool Letterz]], any nutritional value and unadded flavors are likely an unintentional side-effect. You're probably better off eating [[Soylent Green (Film)|Soylent Green]]. (''Much'' more nutritious and tasty than Soylent Yellow ''and'' Red!)
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Consumers during the age of mass food production in the 1800s lobbied against artificial foods being sold alongside 'normal' food and demanded such food be distinctly labeled; margarine, for example, received a push to be dyed pink so consumers would not confuse it for actual butter, and for a while it was illegal in some places to sell margarine that was dyed butter-yellow (it's naturally white). Company lobbyists learned using Lite Creme was an easy escape, as no one wanted an ominous 'artificial' label on their product. Official nutritional labels on products are ''somewhat'' more informative, though overly technical writing can obscure this for the same reasons. Ingredients being listed in decreasing order does not specify actual amounts, nor does the use of several names to indicate variations on essentially the same ingredient.
Note [[Lite Creme]] products may in fact taste like 'normal' foods, and brands being sold ''directly'' as food replacements (such as vegan) directly advertise as such. In general, as [[All
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== Advertising ==
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