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[[File:mai_arika_mayo.jpg|frame|Counter-clockwise from top: Mai Tokiha, Arika Yumemiya, and Mayo Kagura]]
A multimedia franchise created by [[Sunrise (company)|Sunrise]], based primarily around playing with the [[Magical Girl]] genre for all it's worth. A major theme is the subversion of the very purpose these "magical" girls are given their powers for, and "ordinary" people trying to exploit them to further [[Utopia Justifies the Means|their own agenda]].
The series is probably best-known for its odd and at times deliberately controversial animation and storytelling, most notoriously unpredictable [[Mood Whiplash|tonal swings]] and [[Gainax Ending|bizarre denouements]], features which have made it one of the most textually multifaceted or overextended ([[Your Mileage May Vary|according to taste]]) offerings of the [[Magical Girl]] genre (with the original ''[[
As of this writing, there are three major branches, or alternate universes, in the franchise. While the character designs and even names of the characters highly overlap between them, the characterizations of the cast are often completely different, and every universe has its own main protagonist.
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'''1. The HiME universe'''
Takes place in the [[Present Day]], with [[New Transfer Student]] Mai Tokiha as the lead; her name forms one part of the multilayered bilingual pun that is the series name ''[[
Spinoffs: the ''Mai-HiME'' manga, video games, and... basically the rest of the franchise in its entirety, since this was the original.
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[[Category:Anime]]
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