Mascot: Difference between revisions
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A character, animal or animate object (see [[Everything Talks]]) which theoretically represents all that is good and attractive about a product, and which may act as a spokesman for it. Sometimes it may be an anthropomorphized version of the product itself, or of some primary component in it.
Mascots were almost mandatory in the early days of advertising on radio and television, but are [[Discredited Trope|far less common today,]] probably because of the growing sophistication of the audience coupled with the perception that they are, really, rather silly. Outside of advertising aimed at children and/or breakfast foods, a
An exception would be Japan, where everything has a cute mascot nowadays. [http://www.flickr.com/photos/kawaiijapan/4014649466/ EVERYTHING].
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** The competitive Apple and Cinnamon Stick for Apple Jacks.
** Fred and Barney from ''[[The Flintstones]]'' for Fruity and Cocoa Pebbles (Also, Snagglepuss was the Cocoa Krispies mascot at one time).
** Sugar Bear for Super Sugar Crisp (now called Super Golden Crisp). At the end of [[The Seventies]], sugar gained a reputation not unlike arsenic or Zyklon B, so the word "sugar" was [[Unfortunate Ingredients|dropped from the names]] of all major cereal brands in the United States (Sugar Frosted Flakes became Frosted Flakes, Sugar Smacks became Honey Smacks, Sugar Pops became Sugar Corn Pops and then Corn Pops, etc.). But what do you do when your mascot has "Sugar" for his first name? Why, you emphasize the "Super" in the cereal's name instead, by having him transform into ''Super Bear''
*** In the earliest years (and still is in Canada), the cereal was just called "Sugar Crisp". It got the "Super" added to its name when they added vitamin fortification.
** And who can ever forget Count Chocula, Frankenberry, Fruit Brute et al. from their namesake cereals?
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* Nickelodeon has [[SpongeBob SquarePants]], formerly [[Ka Blam!|Henry and June]] and [[Rugrats|Tommy Pickles]].
* The former WB Network had Michigan J. Frog from the ''[[Looney Tunes]]'' short, "[[One Froggy Evening]]".
* In the early days of the official [[Cirque Du Soleil]] website (
* [[The Muppets|Kermit]] was the mascot of The Jim Henson Company back when they owned the Muppet franchise.
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