Nokia: Difference between revisions

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Nokia, especially its mobile phone business, was a source of pride for Finns, largely as it brought their country on the map both economically and technologically. The Mobira Cityman 900 for one became well known as the "[[Fan Nickname|Gorba]]" when [[Soviet Union|Soviet]] president [[Mikhail Gorbachev]] was seen using a Cityman during a press conference. During the late 90s to early 2000s, Nokia was a dominant force in the mobile phone business, having been the largest worldwide vendor of mobile phones and smartphones. While as [[Americans Hate Tingle|not as popular in the States]] due in part to differing mobile standards requiring manufacturers to produce bespoke versions for the American market (or in the case of Sprint and Verizon, [[Dolled-Up Installment|rebadged]] Pantech CDMA handsets under the Nokia brand which share next to no underpinnings with Nokia's Eurasian lineup),<ref>[https://www.phonearena.com/news/Nokia-6215i---Pantech-rebranded-phone-available-with-Verizon_id1499 Pantech CDMA handsets] under the Nokia 6215ibrand -which Pantechshare rebrandednext phoneto availableno underpinnings with Verizon]</ref>Nokia's Eurasian lineup), they did gain a following in its native Europe and especially in Asia–at one point, most cellphone owners in the [[Philippines]] and other Asian countries own a Nokia (most likely a 3310 or a variant thereof, or if he/shethey isare affluent, a [[wikipedia:Nokia 6600|Nokia 6600]]) to the point that you could count non-Nokia users with just a hand or two. Their partnership with [[Microsoft]] and subsequent struggles to stay relevant caused their decline and near-downfall, though Nokia did focus more extensively on its telecommunications infrastructure business and on Internet of things technologies after their mobile phone business was spun off as Microsoft Mobile.

The Nokia mobile phone brand was revived in 2016 when they partnered with HMD Global (now known simply as HMD), a company run by former Nokia executives. HMD develops and markets phones through the Nokia brand under licence, and unlike the Nokia of yore, which owned factories in Finland and Asia, has its production outsourced to FIH Mobile, a division of Foxconn. Phones marketed by HMD Global are either marketed as "pure, secure and up-to-date" in reference to them using a stock Android interface rather than a heavily-modified distribution, or capitalise on [[Nostalgia Filter|nostalgia]] as in the case of their revivals of the 3310, 8110 and more recently the 5310. Besides telecommunications equipment and smartphones, Nokia also exists as a [https://www.nokia.com/licensing/brand-licensing/ brand licensing firm], allowing interested parties to manufacture and sell products using the Nokia brand name under licence, while at the same time leveraging the Nokia brand's iconic status.<ref>[https://www.nokia.com/licensing/brand-licensing/ Brand Licensing]</ref> One such case is when the Indian online store Flipkart started selling smart TVs under license from Nokia.

* [[Product Placement]]: Especially in the 2000s when they spared no expense paying various companies and studios to promote their handsets. Music videos featuring Nokia phones were quite common, such as in [[Mary J. Blige]]'s "Be Without You" where she brandished [https://youtu.be/8XNaPX6MKlU?t=70 a Nokia 7370<ref>], the short-lived [[Danity Kane]]'s "Show Stopper" where [https://wwwyoutu.youtube.combe/watchmO6J_UgmGxA?vt=8XNaPX6MKlU116 Marya J.billboard] Bligefor -the BeNokia Without You8800 (Officialspecifically, Musicthe VideoNorth American 8801 variant with different GSM bands)]</ref> was shown, and most infamously the short-livedNokia 9210 used by [[DanityKelly KaneRowland]] in [[Nelly]]'s "Show StopperDilemma", where she attempted to text Nelly using a billboard[[Epic forFail|spreadsheet application]] which was widely ridiculed more than a decade later.<ref>Most sources identify the Nokiaapplication 8800used as "Microsoft Excel"; however, the actual app used was shownthe default Symbian Sheet app that came with the device as [https://www.androidauthority.com/newsletters/da-november-4-2021/ pointed out] by an ex-Symbian developer.</ref> Another particularly blatant case was in the ''[[Tony Hawk's Pro Skater]]'' spinoff ''Disney's Extreme Skate Adventure'' where a quest in the Olliewood level involving a ringtone on a Nokia 5100 had an unskippable cutscene with some of the characters dancing to it. Though it certainly didn't pay off as while Nokia is extremely popular in Eurasian territories, they weren't as successful in America.