Painting the Medium: Difference between revisions

 

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== Advertising ==

* Axe launched a series of ads for Axe Rise which are shot from a fake first-person perspective, from the point of view of a young man. [http://www.youtube.com/watch?v=MfEWU7XM5UM&feature=player_embedded He walks into a restaurant], and meets an attractive waitress, who recognizes him from "that party last week, remember?" And a caption pops up, asking the viewer what name was on her name tag, which she is now accidentally covering. [http://www.youtube.com/watch?v=APiGrIsJc9A&feature=player_embedded Another commercial], shot later on in the same diner, involves her inviting the man to a party and giving him her address and the time. He's distracted by an attractive woman at the next table, and the waitress says she has to go. "What," asks the caption "was her address?" [http://www.youtube.com/watch?v=ans-cforcBs&feature=player_embedded A third] involves said young man putting on a shirt and meeting another pretty girl and her five friends, all of whom she introduces by name before they leave. One of them, clearly interested, stays behind to talk to him. "What was her name?" These commercials work because the next time the viewer sees them, they are actually paying attention, just like the product is supposed to help you do.