Secret Ingredient: Difference between revisions

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* [[Truth in Television]]. Just a pinch of the right herb or spice can work wonders on a meal, it's no surprise some may want to monopolize on it. However, usually the secret ingredient will be something simple, like a dash of herbs de provence, or a bit of lavender, rather than something exotic. Since the average consumer has an exaggerated impression of the secrecy, however, a company can deny revelations by spiteful former insiders or an attention seeker who just happens to get it right.
* KFC's "eleven herbs and spices" (which, for the record, are ground oregano, chili powder, ground sage, basil, marjoram, pepper, salt, paprika, onion powder, garlic powder, and monosodium glutamate).
* [[w:Coca-Cola formula|The "secret formula" for Coca-Cola]] is only secret so far as the exact proportions of the ingredients and the precise selection of certain minor trace flavors are concerned. Every grocery chain knows enough about what makes up the basic cola flavor (citrus oils, cinnamon, vanilla, nutmeg and phosphoric and/or citric acids) to create its own house brand, after all. However, whether for intellectual property or marketing reasons, the Coca-Cola company enforces this trope on its regional bottling companies by selling them the ingredients as nine different unidentified "Merchandises" which are then mixed together according to special instructions provided by the company. The first four Merchandises are known -- they are sugar, caramel coloring, caffeine and phosphoric acid, in order. The exact identities of Merchandises 5 through 9 are still uncertain, especially the infamous "Merchandise 7X", which is believed to be a mix of essential oils specific to the flavor of Coca-Cola.
* Cooking show chef Emeril always adds a dash of "essence". Bam! However, given how Emeril Lagasse has [https://web.archive.org/web/20111227230616/http://www.foodnetwork.com/recipes/emeril-lagasse/emerils-creole-seasoning-essence-recipe3/index.html made the recipe for "essence" publicly available], this is less a Secret Ingredient and more a Trademark Ingredient.
* Despite jokes made on comedy-oriented shows, the special sauce [[McDonald's]] uses [[Subverted Trope| has ''never'' been secret]]. Neither is it simply Thousand Island dressing, a common rumor. It is made of ketchup, sweet pickle relish, yellow mustard, onion and vinegar.