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[[File:thesunmaddie.jpg|frame|The Sun, Friday 28 September 2007: Footballer's dad has heart attack, kidnapped child may be dead, Lottery Tickets to be won. Groundbreaking stuff.]]
In the United Kingdom, the
So expect plenty of spurious stories about kidnapped kids, celebrities going wild and whatever else the papers can churn up to fill the gaps. Since nothing of any genuine national importance is published for two months, this sometimes leads to public concern/uproar/panic over articles that would usually be pushed to an inside page and forgotten about within days. In a worst-case scenario, this can lead to a [[Paedo Hunt]].
The news media in the USA follow a similar path in July and August, with ''Shark Attacks!'' and other filler stories when business in Washington, D.C., and New York wind down for the summer, and the paucity of new scripted programming means television networks and stations need something to draw viewers in to watch. This sort of thing also happens during [[Sweeps]], especially with local news programming. One summer was actually referred to as "The Summer of The Shark" because the rest of the news was so slow, despite the fact that shark attack rates that year were no higher than usual. Really, they just seem to [[
(A side-note for NASCAR fans: No, this trope has nothing to do with the period during the NASCAR season in which drivers and crew members make a bunch of deals with other teams... especially as those never get into the newspaper, even during these periods.<ref>Sorry, I guess they just don't care. At all.</ref>)
2008's
The term's been around since [[Older Than They Think|at least 1887]]; in 1950, the scifi author Cyril M. Kornbluth wrote a story with this trope as a title, in which invading Martians use the phenomenon to catch humanity off-guard and take over the Earth.
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[[Category:Useful Notes/Britain]]
[[Category:Silly Season]]
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