Station Ident: Difference between revisions

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** Before [[The Tonight Show]] during Jay's first tenure, ''"NBC, America's late night leader!"''
* CBS has a stylised eye as its station identification logo. It is the longest tenured network TV logo in the United States, debuting in 1951. It was designed by [[wikipedia:William Golden|William Golden]].
* ABC's current{{when}} slogan, [[Catch Phrase|"Start Here"]], has beenwas usedadopted sinceduring the 2007-08 season. Both of the campaigns using it were done by [http://troika.tv/ Troika Design Group], who has done work for them in the past. The current logo was designed by legendary designer [[wikipedia:Paul Rand|Paul Rand]] and debuted in 1963.
** The "Start Here" slogan has been superseded with "America's Network" as the branding.
* HBO's 1980s [http://www.youtube.com/watch?v=cobKjqWOcFw "Feature Presentation"] is almost certainly the most recognized American ident of the cable/satellite age, which is a bit odd when you consider it's a pay channel to which a lot of people don't subscribe. A 21st century refresh, by Pittard Sullivan, made an even more complex city in CGI that is zoomed through before the message appears and a quickened version of the theme plays.
* [[James Earl Jones|This... is CNN.]]