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{{trope}}
{{quote|''"''Dangeresque 2'': This time, it's not ''Dangeresque 1''!"''
|'''''[[Homestar Runner]]''''', Strong Bad Email "[http://www.homestarrunner.com/sbemail80.html stunt double]" }}
A single phrase or sentence, used on its own or as part of a commercial or trailer to promote a TV series, film, game, book, or something else. Advertising taglines are also called [[Slogans]], which have their own page here.
Sometimes incorporates [[Arc Words]].
----
{{examples}}
== Particularly Famous Taglines ==
* "In space, no-one can hear you scream." -- ''[[Alien (franchise)|Alien]]''
* "[[A Long Time Ago in a Galaxy Far Far Away|A long time ago, in a galaxy far, far away...]]" -- ''[[A New Hope|Star Wars]]''
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== Other Taglines ==
===
* On Wikiquote, "tagline" redirects to their list of [https://en.wikiquote.org/wiki/Advertising_slogans Advertising slogans]. A few from that list:
** United Negro College Fund: "A mind is a terrible thing to waste"
** Wheaties: "Breakfast of Champions"
** Maxwell House coffee: "Good to the last drop"
** [[MTV]]: "I want my MTV"
** Memorex: "Is it live, or is it Memorex?"
** Nike: "Just Do It"
=== [[Anime]] and [[Manga]] ===
* "Which girl would you choose?"—the English release of ''[[SHUFFLE!]]''
* "The human whose name is written in this note shall die." -- ''[[Death Note]]''
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* ""The right to use my friend as a weapon. That is my sinful 'crown.' I accept this 'guilt.'" -- ''[[Guilty Crown]]''
* "It's an all-out cat fight on campus!"—Yuji Iwahara's [[Cat Paradise]] manga.
* "Your wish is her desire" -- ''[[Heaven's Lost Property]]''
* "Just one guy, four or five girls & [[Fan Service|two thousand panty shots]]."—Rosario+Vampire. A case of [[Exactly What It Says on the Tin]].
* "F if for victory!" -- [[Baka and Test]].
* "Don't let nobody tell you there's no future in a life of crime, because some rackets can last forever." -- [[Baccano!]].
* Most every anime/manga released nowadays has some form of a tagline, which more often than not tries to summarize the theme/plot of the series.
* "Two brothers. One mission." "Humankind cannot gain anything without first giving something in return. To obtain, something of equal value must be lost. That is Alchemy's First Law of Equivalent Exchange. In those days, we really believed that to be the world's one, and only, truth." "They thought there was nothing more they could lose... They were wrong." ""The Philosophers' Stone: those who possess it, no longer bound by the laws of Equivalent Exchange in Alchemy, may gain without sacrifice, create without equal exchange. We searched for it, {{spoiler|and we found it.}}"—The first [[Fullmetal Alchemist (anime)|Fullmetal Alchemist]] anime.
** "They will risk what remains to restore what was lost" The second [[Fullmetal Alchemist (manga)|Fullmetal Alchemist]] series.
===
* "Every [[A Worldwide Punomenon|body]] needs a hero." -- ''[[Osmosis Jones]]''
* "Beyond good. Beyond evil. Beyond your wildest imagination." -- ''[[Transformers: The Movie]]'' (1986)
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* "There are 3.7 trillion fish in the ocean. They're looking for one." -- ''[[Finding Nemo]]''
* "Saving the world one playground at a time." -- ''[[Recess: School's Out]]''
* "Uh Oh." -- ''[[South Park: Bigger, Longer
* "The toys are back in town." -- ''[[Toy Story (franchise)|Toy Story]]''
* "Get ready to jam." -- ''[[Space Jam]]''
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** "Still the fairest of them all." (reissue)
* "A cartoon fiesta of fun and fantasy!" -- ''[[The Three Caballeros]]'' (reissue)
=== Films -- Live-Action ===▼
* "Hell hath no fury like a hippo with a machine gun." -- ''[[Meet the Feebles]]''
* "This time it's war" -- ''[[Alien (franchise)|AlienS]]''
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* "New York's most powerful gangster is about to get in touch with his feelings." -- ''[[Analyze This]]''
* "The hotel with no reservations." -- ''Hotel Babylon''
* "Ordinary people discovering extraordinary abilities", "Save the cheerleader, save the world", "Are you on the list?", "It's time to save the world" -- ''[[Heroes (TV series)|Heroes]]'' (Taglines for individual [[Story Arc]]s rather than for the whole series.)
* "The con is on." -- ''[[Hustle]]'' Series One
* "MI5, not 9-to-5" -- ''[[Spooks]]''
* "You can't take the sky from me." -- ''[[Firefly (TV series)|Firefly]]''
** "They aim to misbehave." and "The future is worth fighting for." -- ''Serenity''
* "What did you see?" -- ''[[FlashForward]]''
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* "He's the secret. She's the agent." -- ''[[Chuck]]''
=== [[Tabletop Games]] ===▼
▲=== Tabletop Games ===
* "In the grim darkness of the far future, there is only war!" -- ''[[Warhammer 40,000]]''
** "And they shall know no fear."—Said of the Space Marines in ''[[Warhammer 40,000]]''.
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*** "Command the Night" -- ''Dark Ascension''
=== [[Video Games]] ===▼
▲=== Video Games ===
▲* "The end begins..." -- ''[[God of War (series)|God of War]] II''
* "What can change the nature of a man?" -- ''Planescape: Torment''
* "Forget reality. Surrender to your darkest dreams." -- ''Limbo of the Lost''
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* "What would you give to know the truth?" -- ''[[Broken Saints]]''
=== [[Web Comics]] ===▼
▲=== Web Comics ===
* "Mad Scientists rule the world. Badly." -- ''[[Girl Genius]]''
** "Adventure, Romance, MAD SCIENCE!"
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* "Revenge is like a plume of smoke." -- ''[http://plumecomic.com/ Plume.]''
=== [[Western Animation]] ===▼
▲=== Western Animation ===
* "Can you keep a secret?" -- ''[[Code Lyoko]]''
* "Freakin' Sweet!" -- ''[[Family Guy]]''
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{{reflist}}
[[Category:{{PAGENAME}}]]▼
[[Category:Paratext]]
[[Category:Film Tropes]]
▲[[Category:{{PAGENAME}}]]
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