Everything About Fiction You Never Wanted to Know.

    "Dangeresque 2: This time, it's not Dangeresque 1!"

    Homestar Runner, Strong Bad Email "stunt double"

    A single phrase or sentence, used on its own or as part of a commercial or trailer to promote a TV series, film, game, book, or something else. Advertising taglines are also called Slogans, which have their own page here.

    Sometimes incorporates Arc Words.

    Examples of Tagline include:

    Particularly Famous Taglines

    Other Taglines


    • On Wikiquote, "tagline" redirects to their list of Advertising slogans. A few from that list:
      • United Negro College Fund: "A mind is a terrible thing to waste"
      • Wheaties: "Breakfast of Champions"
      • Maxwell House coffee: "Good to the last drop"
      • MTV: "I want my MTV"
      • Memorex: "Is it live, or is it Memorex?"
      • Nike: "Just Do It"

    Anime and Manga

    • "Which girl would you choose?"—the English release of SHUFFLE!
    • "The human whose name is written in this note shall die." -- Death Note
    • Toonami taglines:
    • "Wouldn't it be nice if everyone would just die?" -- The End of Evangelion
    • "See you, Space Cowboy." -- Cowboy Bebop. Later given an homage on the final broadcast of (wait for it) Toonami! Also an Actor Allusion for bonus points.
    • "There is a future that will not wait." -- The Girl Who Leapt Through Time
      • "It's all about choices."
    • "Scrape your knuckles. Catch some tails." -- Sonic the Hedgehog The Movie
    • ""The right to use my friend as a weapon. That is my sinful 'crown.' I accept this 'guilt.'" -- Guilty Crown
    • "It's an all-out cat fight on campus!"—Yuji Iwahara's Cat Paradise manga.
    • "Your wish is her desire" -- Heaven's Lost Property
    • "Just one guy, four or five girls & two thousand panty shots."—Rosario+Vampire. A case of Exactly What It Says on the Tin.
    • "F if for victory!" -- Baka and Test.
    • "Don't let nobody tell you there's no future in a life of crime, because some rackets can last forever." -- Baccano!.
    • Most every anime/manga released nowadays has some form of a tagline, which more often than not tries to summarize the theme/plot of the series.
    • "Two brothers. One mission." "Humankind cannot gain anything without first giving something in return. To obtain, something of equal value must be lost. That is Alchemy's First Law of Equivalent Exchange. In those days, we really believed that to be the world's one, and only, truth." "They thought there was nothing more they could lose... They were wrong." ""The Philosophers' Stone: those who possess it, no longer bound by the laws of Equivalent Exchange in Alchemy, may gain without sacrifice, create without equal exchange. We searched for it, and we found it."—The first Fullmetal Alchemist anime.



    "Who ya gonna call? Ghostbusters!"
    "They ain't afraid of no ghost."
    "They're Here To Save The World."
    "We're Ready To Believe You."


    Live-Action TV

    • "The hotel with no reservations." -- Hotel Babylon
    • "Ordinary people discovering extraordinary abilities", "Save the cheerleader, save the world", "Are you on the list?", "It's time to save the world" -- Heroes (Taglines for individual Story Arcs rather than for the whole series.)
    • "The con is on." -- Hustle Series One
    • "MI5, not 9-to-5" -- Spooks
    • "You can't take the sky from me." -- Firefly
      • "They aim to misbehave." and "The future is worth fighting for." -- Serenity
    • "What did you see?" -- FlashForward
    • "Guys... where are we?" -- Lost
    • "We can rebuild him — we have the technology" -- The Six Million Dollar Man
    • "She's armed. He's dangerous." -- Castle
    • "Smart is the new sexy." -- The Big Bang Theory
    • "The 21st century is when everything changes, and you gotta be ready." -- Torchwood
    • "Family. Defined." -- The Sopranos (Season 2)
    • "Listen Closely." -- The Wire (Season 1)
    • "Its no Place like Home." -- Oz
    • "A Love Story in Reverse." -- How I Met Your Mother
    • "He's the secret. She's the agent." -- Chuck

    Tabletop Games

    • "In the grim darkness of the far future, there is only war!" -- Warhammer 40,000
      • "And they shall know no fear."—Said of the Space Marines in Warhammer 40,000.
      • "Their arrogance is matched only by their firepower."—Said of the Eldar in Warhammer 40,000
      • "Their number is legion, their name is Death."—Said of the Necrons in Warhammer 40,000
      • "Pray they don't take you alive."—Said of the Dark Eldar in Warhammer 40,000
        • Each of the army books/codices has one on the spine.
      • "WAAAGH!" -- The Orks
      • "MAN VERSUS ALIEN IN DESPERATE BATTLE" - The spinoff board game, Space Hulk
    • "Don't split the party." -- Dungeons & Dragons
    • Most of White Wolf's The World of Darkness gamelines have at least one of these:
    • Magic the Gathering has started to use taglines for each of its blocks and sets.
      • The Alara Block
        • "Five worlds share one fate." -- Shards of Alara
        • "The birth of one world. The death of five." -- Alara Reborn
      • The Zendikar Block
        • "Deadly Perils, Priceless Treasures" -- Zendikar
        • "A World Enraged" -- Worldwake
        • "And Carnage Shall Follow" -- Rise of the Eldrazi
      • "The Battle Rages On" -- 2011 Core Set
      • The Scars of Mirrodin Block
        • "The Corrosion Begins" -- Scars of Mirrodin
        • "Steel Yourself for War" -- Mirrodin Besieged
        • "The Sharpest Steel is Tempered in Fire" -- Mirrodin Pure
        • "The Grand Compleation is Achieved" -- New Phyrexia
      • "Gather Your Allies" -- 2012 Core Set
      • "Ascend into Darkness"—The Innistrad Block
        • "Horrors Lurk Within" -- Innistrad
        • "Command the Night" -- Dark Ascension

    Video Games

    Web Animation

    Web Comics

    • "Mad Scientists rule the world. Badly." -- Girl Genius
      • "Adventure, Romance, MAD SCIENCE!"
    • "A momentary diversion on the road to the grave." -- Achewood
      • Wins the prize for most honest tagline ever.
    • "Is it not nifty?" -- Sluggy Freelance
    • "Relax, we understand j00" -- Megatokyo.
    • "Revenge is like a plume of smoke." -- Plume.

    Western Animation

    1. "Saigo no ichigeki wa, setsunai."