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The Man Your Man Could Smell Like: Difference between revisions
The Man Your Man Could Smell Like (view source)
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''[[The Man Your Man Could Smell Like]]'' is a 2010 ad campaign for Old Spice-brand male hygiene products starring ex-NFL player Isaiah Mustafa. It started with [http://www.youtube.com/watch?v=owGykVbfgUE a single commercial] in which Mustafa (a.k.a. Old Spice Man) describes everything that would be possible if the [[Estrogen Brigade|target audience]]'s man stopped using lady-scented bodywash, and the video quickly [[Memetic Mutation|went viral]].
The success of the first commercial paved the way for [http://www.youtube.com/watch?v=uLTIowBF0kE a second], which proved to be just as popular. Two weeks later, Wieden+Kennedy boldly went where no advertising agency had gone before and filmed dozens of short, improvised scenes of Mustafa giving personal responses to everyone (from Ellen DeGeneres to [[
[http://www.youtube.com/watch?v=ykCExCla1tE&feature=list_related&playnext=1&list=SP65C7BDF782A4DAC7 A challenge was issued and accepted] in July of 2011, when a long-haired European named Fabio declared himself the new Old Spice guy. Mustafa and Fabio responded to questions on Facebook and YouTube in shorts similar to the video response campaign the year before, with viewers invited to vote for who should be the real Old Spice Man. Mustafa won, but immediately announced that he will be taking a vacation. In the interim the "''Old Spice'' guy" role has been filled by Terry Crews.
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{{tropelist|These tropes are now ''diamonds''!}}
* [[The Ace]]: Isaiah. You could smell like [[The Ace]], provided you use Old Spice Body Wash and something not Lady-Scented.
* [[Achilles' Heel]]: [http://www.youtube.com/watch?v=fx_-IawEknc&feature=player_embedded Small-sized weights]. It causes his muscle groups [[Puff of Logic|tremendous confusion as to why such small weights would exist]]. [http://www.youtube.com/watch?v=G6e6FGPYbEs&feature=iv&annotation_id=annotation_17686 Oh, wait, guys], he was only joking. Old Spice Guy has no weakness!
* [[Alter Ego Acting]]: Isaiah Mustafa/The Old Spice Man. During the height of this ad's popularity, it was quite a thing to compare the former's relaxed, humble twitter feed with the latter's [[Large Ham|hammy goodness]].
* [[Always Male]]: Users of Old Spice bodywash and deodorant can only be men. Apparently attempts by women to use these products results in them [http://www.youtube.com/watch?v=j4eJU2qh3E0 acquiring male secondary sex characteristics].
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* [[Buffy-Speak]]: Prevalent in the [[YouTube]] responses, where he will refer to people by terms like "smart computer-type person".
* [[Bullet-Proof Fashion Plate]]: Old Spice Man apparently had all of his tattoos bitten off by sharks and a whole arm replaced with the muscle tissue of a vicious animal, and yet he's still one ridiculously handsome man.
* [[But Now I Must Go]]: At the end of "Mano a Mano en el Baño", Mustafa says, "I must go, for now."
* [[Captain Obvious]]: "I'm on a horse."
* [[Catch Phrase]]: "Hello, ladies!"
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[[Category:Advertising]]
[[Category:New Media]]
{{DEFAULTSORT:Man Your Man Could Smell Like, The}}
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