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{{trope}}
[[File:TTT.jpg|link=Star Trek|
{{quote|''The sexiness of an outfit is directly proportional to the possibility that a vital piece of it might fall off.''}}
This basic theory underwrites [[Stripperiffic]] clothing, [[Impossibly Cool Clothes]], and pretty much anything else you stick female characters into: what makes clothing sexy is the hope of a catastrophic [[Wardrobe Malfunction]]. The [[Trope Namer]] is William Ware Theiss, costume designer on ''[[Star Trek: The Original Series]]'', who first codified the concept.
The theory acknowledges that this possibility is entirely imaginary: the [[Magic Skirt|true magic]] of these outfits is that no matter what [[She Fu]] the wearer attempts, she is ''never ever'' going to [[Nipple-and-Dimed|expose a nipple]]. Not in this time slot. Having said that, the TTT takes advantage of an odd side effect: a particularily sexy outfit actually ''out-titillates'' a nude woman. Evidently, she who might ''become'' naked is more interesting than she who already ''is''.
Particularly common in [[Science Fiction]] and related genres. However in ''[[Will and Grace]]'', Debra Messing occasionally wore outfits that would not be anatomically feasible for a better-endowed woman.
Though Theiss was a costume designer, according to ''Inside Star Trek: The Real Story
[[Impossibly Low Neckline]] ("What's holding it ''up''?"), [[Absolute Cleavage]] and [[Sideboob]] ("What's keeping those two strips from slipping off to one side or the other?"), [[Godiva Hair]] ("All she has to do is turn her head a ''little''...") and [[Underboobs]] ("That shirt should ride up!") are common forms of this.
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