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Some of the reasons why game companies uses these controversial mechanics was so they can get ongoing revenue while not dealing with DLC or game subscriptions tediousness, but to keep gamers engaged and getting on-going revenue to possibly keep the game(s) in question updated and in good conditions.
These game mechanics are not without controversy, because gamers hate loot boxes since they deem them to be predatory in nature and equates them to gambling, since it has a chance mechanic were people will be made to spend more money just to get the skins, weapons, or armor that they want if they do not get the skin that they want. Also the nature of rewarding those that spend more money on loot boxes to get more perks and minimizing actual gameplay and fairnessorganic leveling up. As well as the fact that a game which has loot boxes are already heavily priced, like 30 or 60 US dollars, for the main game and offer so little content or worst, having to buy content or features that should have been in the game in the first place. The prize crates also came under fire by international countries, like Belgium, that ruled them as gambling, placing them alongside casinos, and Japan were the kompu gacha loot boxes are banned by the Consumer Affairs Agency (It's only complete gacha loot boxes, the rest still remains being used). Some of the reasons why non-gamers, like politicians, took noticed was because of fearing of an underground market involving skins, besides the usual dreading that young kids and teens' developing minds will become akin to the gambling addicts.
references
Overwatch
Fornite
Action RPGs:
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