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{{trope}}
[[File:The More You Know 2011.png|thumb|400px|''"I like how it's totally not clear what the rest of this claim is supposed to
{{quote|'''Riku:''' Now you know. And knowing is half the battle!
'''Sora:''' The other half is shooting somebody.
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{{examples}}
== [[Trope Namer]] ==
* The name comes from the moral tack-ons from the end of ''
{{quote|'''Random Kid:''' "'Cause now we know!"
'''Random Joe:''' "[[Trope Namer|And Knowing Is Half The Battle]]!"
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* One of J.D.'s fantasies in ''[[Scrubs]]'' (also on NBC) parodies this with J.D. telling the audience why it's wrong to smother your kids, in a [[Bread, Eggs, Milk, Squick|horrifyingly casual manner]]:
{{quote|'''JD:''' You had a tough day at the office. So you come home, make yourself some dinner, smother your kids, pop in a movie, maybe have a drink. It's fun, right? Wrong. Don't smother your kids.}}
* The other three "big four" networks have their own answers to NBC's "The More You Know" PSAs. As for TMYK, the logo at the top of the page is no longer used; they've
** ABC had "A Better Community".
** CBS has "CBS Cares".
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