Appeal to Wealth: Difference between revisions

:: Claiming that the position is correct because the rich or famous support it. This is the basis behind [[Celebrity Endorsement]]s, especially when the celebrity's claim to fame is not relevant to the issue. See [[Screw the Rules, I Have Money]].

 

{{examples}}

* [[Lampshade Hanging|Lampshaded]] all to hell and back by a Sprite commercial that had NBA player Grant Hill doing the standard "Sprite is what I drink when my thirst really needs quenching" shtick while pictures of him holding fistfuls of cash appeared in the corner, with accompanying cash register sounds. The final screen said, "Drink Sprite because you like it. Not because an athlete says he does." This was used to wind down the "Grant Hill Drinks Sprite" ad campaign and kickoff the "Image is Nothing. Thirst Is Everything. Obey Your Thirst." campaign

** Ironically, the "Obey Your Thirst" campaign slowly began to play Appeal to Wealth straight, with a small statue character named Thirst fighting celebrities to get to Sprite first.

 

* [[Lampshaded]] on ''[[30 Rock]]'':

{{quote|'''Tracy''': Jenna, we're the most important people here, right?

'''Jenna''': Well of course, Tracy. We're actors. If we didn't exist, how would people know who to vote for? }}

 

== Real Life ==

** There is some logic to this one, as economics dictates that in ideal circumstances nobody will buy an object for more than they value it, and nobody will sell it for less than they can. Even so, there are a variety of reasons this might not result in the more expensive object being better, such as having a target demographic with different tastes than you, an object of which little is produced being sold to only those who like it the most (and thus sold for more) etc.

** In economics, this is called the Snub factor. That, generally, demand will decrease as price increases. But for some things, as price increases, demand increases.

 

 

{{reflist}}

[[Category:Logical Fallacies]]