Bold Inflation: Difference between revisions

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{{trope}}
{{quote|''Sure it does, that's what the '''[[Double Entendre|hole]]''' is for! And I play the [[Hot Scientist|lady scientist]] who '''[[How Did We Miss This One?|discovers]]''' the ozone layer is an '''[[Tomato Surprise|alligator-layer!]]''' I even get a '''[[Sex Tropes|love scene]]''' with '''[[Hey, It's That Guy!|the]]''' [[Stargate Atlantis|David Hewlett]]!''|'''[http://sorethumbsonline.com/d/20071102.html Sore Thumbs]'''}}
|'''[http://sorethumbsonline.com/d/20071102.html Sore Thumbs]'''}}
 
Characters prone to this sort of '''[[Dialogue|speech]]''' may as well '''[[Training from Hell|practice]]''' their speech before a '''[[Mirror Monologue]]''' each morning. They may '''[[Contemplate Our Navels|ruminate]]''' on a regular basis on '''[[Truth and Lies]]''', '''[[Love Freak|justice]]''', and '''[[Pet the Dog|puppies]]''', in general conversation. They may treat every '''[[Let's Get Dangerous|dangerous]]''' situation as their '''[[Last Stand]]'''. Or, they may simply be a '''[[Insufferable Genius|pretentious]]''' '''[[Sesquipedalian Loquaciousness|thesaurus-wielding]]''' '''[[Too Clever by Half|maniac]]'''.
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It should be '''[[Useful Notes|noted]]''' that this is not always the '''[[Writer on Board|writer's]]''' fault when this happens. Oftentimes, especially in comic books, the '''[[Protection From Editors|editor]]''' will indicate to the '''[[Xtreme Kool Letterz|letterer]]''' that he wants certain '''[[Executive Meddling|random]]''' words '''[[Lampshade Hanging|bolded]]''', on the '''[[Did Not Do the Research|assumption]]''' that a '''[[Viewers are Morons|reader]]''' will become '''[[Good Is Boring|bored]]''' by plain '''[[Dark Is Not Evil|black]]''' text without any change to '''[[Author's Saving Throw|spice]]''' it up. Fortunately, this practice is becoming a '''[[Discredited Trope]]'''.
 
May be a subtrope of '''[[Painting the Medium]]'''. Inversion of '''[[Creepy Monotone]]'''. See also '''[[Blue Text]]''' for a related phenomenon on '''[[TVAll The Tropes|This Very Wiki]]'''.
 
See '''[[Rainbow Speak]]''' where the intent is merely to inform the player of a '''[[MacGuffin|key item]]''' or topic for further '''[[Dialogue Tree|discussion]]'''.
 
See '''also''' [[Emphasize Everything]].
 
{{examples}}
== Advertising ==
* It was once fairly standard for motels to promote a colour telly in every room with signage declaring <span style="color:red;">C</span><span style="color:green;">O</span><span style="color:brown;">L</span><span style="color:blue;">O</span><span style="color:violet;">R</span> <span style="color:orange;">TV</span>, every character in a different colour. Now largely a ''[[Forgotten Trope]]'' as monochrome television receivers are ''no longer manufactured''.
 
== Anime and Manga ==
* This is done in both the original and [[scanlation]]s of ''[[JoJo's Bizarre Adventure]]: Steel Ball Run.'' This is done because those words actually have something to do with the plot.
* The page on [[This Very Wiki]], the manga, and the anime for ''[[Tegami Bachi]]'' all emphasize '''Heart''', because '''[[Heart Is an Awesome Power]]'''.
 
 
== Comic Books ==
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* In comments in [https://web.archive.org/web/20100726055536/http://webcomicsreview.com/examiner/issue050912/ryannorth.html this interview], [[Dinosaur Comics|Ryan North]] places the blame for this partly on comics' insistence on putting all dialog and text in ALL CAPS.
* Intentionally avoided in ''[[Strangers in Paradise]]'', since Terry Moore felt it was [[Word of God|unnecessary]] when writing for an adult audience.
* Characters in Adam Warren's comics - especially in ''[[Empowered]]'' - often use huge, bold, ''<u>underlined</u>'' capital letters for emphasis.
* One ''[[Alienversus Predator]]'' graphic novel began with a scene where some scientists were examining the body of a dead ''Alien'':
{{quote|Scientist #1: "This creatures has an '''armoured exoskeleton''' and '''acidic blood'''.
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* The ''[[Dirty Pair]]'' comics by Adam Warren and (occasionally) Toren Smith are drawn in a [[Animesque|manga-influenced]] style, but the text has more American-style bold inflation than is usual for English translations of manga.
 
== Fan FictionWorks ==
 
== Fan Fiction ==
* Commonly used in [[Fanfic]] by beginning writers, to unnecessarily stress words as part of directly transcribing their thoughts into text. Professionally published fiction rarely uses bold and italics for stress.
* ''[[Those Lacking Spines]]'', a parody of ''[[Kingdom Hearts]]'' fanfic:
{{quote|He was so badass [[Painting the Medium|his font was bolded.]]
"'''And now you shall learn, and you shall fear, and you shall learn to fear the wrath... of Jeffiroth!'''" he cackled maniacally.' }}
 
 
== Literature ==
* Edward D'Eath spoke like this to himself (with ''italics'' in place of '''bold''') in the ''[[Discworld]]'' novel ''[[Discworld/Men At Arms|Men Atat Arms]]''. This was to signify that he was an absolute nutter.
** "{{quote|[[Painting the Medium|He could think in]] ''[[Painting the Medium|italics'']]''. Such people need watching. Preferably from a safe distance."}}
* The book series ''[[Fearless (novel)|Fearless]]'' puts what the writer (or other member of [[The Powers That Be]]) thinks is the most [[Badass]] sentence on each page larger and in a different typeface than the rest, instantly transforming it into [[Narm]].
* [[Dorothy L. Sayers]] uses this (with italics) in several of her books to show the annoying speech patterns of certain characters.
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* [[John Hodgman]] is fond of using ALL CAPS for emphasis. [[Complete World Knowledge|WERE YOU AWARE OF IT?]]
 
=== Magazines ===
* ''Boot'', the precursor to ''[[Maximum PC]]'', had one of the [[Letters to the Editor]] complain about this. It contained semi-boldfaced words, and stated that the writer read the '''FIRST''' and '''LAST''' issue because they '''BOLDFACE''' every third '''WORD'''. The editor's reply was that you '''CAN'T''' win them '''ALL'''.
* ''[[Mad Magazine]]'' has does this constantly ever since its days as a comic book. Authors especially like '''emboldening nouns''' and '''adjectives!''' ''[[Gratuitous Yiddish]] expressions'' will always be bold as well, '''schmuck!'''
** The [[Cracked|original]] '''Cracked Magazine''' was ''just as bad''.
* ''The Sun'' and similar disreputable [[British Newspapers]] '''ABUSE''' this trope '''CONSTANTLY''' so that their '''READERS''' can pick out the '''IMPORTANT''' words.
** [[Russell Brand]], when dissecting an unflattering Sun article about him in his stand-up routine, drew the audience's attention to this trope. Some time afterwards, the Sun had another article about him, in which they seemingly [[Lampshade Hanging|lampshaded]] it, emboldening words such as '''WAS''' and '''HAD'''.
* ''PC Magazine'' columnist [https://web.archive.org/web/20081222014807/http://www.pcmag.com/category2/0,1874,1103,00.asp John C. Dvorak] randomly scatters '''bolding''' throughout his technology columns.
 
== Live -Action TV ==
* '''Captain''' [[Star Trek|James]]...'''[[Star Trek: The Original Series|T]].'''...[[William Shatner|Kirk]]!
* ''[[Top Gear]]'' Jeremy '''Clarkson''''s speech is the '''best''' example of this...
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* Putting unusual emphasis on random words? Could there '''be''' a better description of Chandler's signature mode of speech '''on''' ''[[Friends]]''?
* ''[[How I Met Your Mother]]'''s Barney '''[[How I Met Your Mother|Stinson]]'''. His use of this is '''Legen''' waitforit '''''DARY'''''. '''LEGENDARY'''.
 
 
== Magazines ==
* ''Boot'', the precursor to ''[[Maximum PC]]'', had one of the [[Letters to the Editor]] complain about this. It contained semi-boldfaced words, and stated that the writer read the '''FIRST''' and '''LAST''' issue because they '''BOLDFACE''' every third '''WORD'''. The editor's reply was that you '''CAN'T''' win them '''ALL'''.
* ''[[Mad Magazine]]'' has does this constantly ever since its days as a comic book. Authors especially like '''emboldening nouns''' and '''adjectives!''' ''[[Gratuitous Yiddish]] expressions'' will always be bold as well, '''schmuck!'''
* ''The Sun'' and similar disreputable [[British Newspapers]] '''ABUSE''' this trope '''CONSTANTLY''' so that their '''READERS''' can pick out the '''IMPORTANT''' words.
** [[Russell Brand]], when dissecting an unflattering Sun article about him in his stand-up routine, drew the audience's attention to this trope. Some time afterwards, the Sun had another article about him, in which they seemingly [[Lampshade Hanging|lampshaded]] it, emboldening words such as '''WAS''' and '''HAD'''.
* ''PC Magazine'' columnist [http://www.pcmag.com/category2/0,1874,1103,00.asp John C. Dvorak] randomly scatters bolding throughout his technology columns.
 
 
== Newspaper Comics ==
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* ''[[Mark Trail]]'' features Bold Inflation almost like a full character, alongside its beautifully drawn animal pictures! Also there's something about humans punching humans in there somewhere. I dunno the details.
* ''[[Pearls Before Swine]]'' once accused [[Soap Opera]]s of an oral version of this, imitated in-comic by bolding every third word. "'''We''' can do '''that'''!
 
 
== Tabletop Games ==
* ''Kevin Siembieda'', creator of ''[[Rifts]]'', has a ''deep and abiding'' love for ''unnecessary'' amounts of ''italics'' in any [[Sourcebook]] that he ''writes''.
* Most of the old '''Traveller''' RPG material insists on putting the name of the game system in bold. While it looks okay in small doses, it can look a little awful when you have to list all of the '''Traveller''' systems, like '''Classic Traveller''', '''[[Mega Traveller]]MegaTraveller''', '''Traveller: The New Era'''...
** Similarly '''''[[GURPS]]''''' (that's right: bold, italic ''and'' all caps). It frequently ends up looking silly given that the system has an enormous volume of [[splat]]books and the writers load them with references to one another.
 
 
== Video Games ==
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== Web Original ==
* [[TVAll The Tropes|Repeatedly Used On This Very Wiki]], despite what it says in the [[All The Tropes:Style Guide|Style Guide]], '''especially''' when [[Reality Is Unrealistic|I Am '''Not''' Making This Up]] is invoked. Articles that use '''Bold Inflation''' without the mods getting annoyed:<ref>MOD: Because we like a good running joke as much as the next person does.</ref>
** [[A Mech by Any Other Name]]
** [[Fun with Acronyms]]
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*** [[Ciaphas Cain]], '''[[Fake Ultimate Hero|HERO OF]] [[Warhammer 40,000|THE]] [[All the Tropes Wiki Drinking Game|IMPERIUM!]]''' is similarly treated by many of his adoring fans.
** Wait, and what about... ''Italic Bending''? I guess you just '''didn't''' expect this!
* [[The Other Wiki]] has turned "'''be bold''' when editing pages" from a [[wikipedia:project:be bold|style guideline]] into a de-facto '''slogan'''. There's even a '''coffee mug''' with '''be bold''' in the [https://web.archive.org/web/20190713000125/https://store.wikimedia.org/products/wikipedia-bebold-mug appropriate typeface] alongside Wikipedia's logo.
** Not to be outdone, [[Uncyclopedia]] has advised its users to ''be italic'' since, about MMV or so.
* More websites than you can possibly imagine. The tendency of people to do this was parodied, along with many other things, at the [http://www.realultimatepower.net/ Real Ultimate Power] page.
* The ''[[Time Cube]]'' website abuses '''bold''', ''italic'' and <u>underline</u> inflation shamelessly. The site itself has become something of an [[Memetic Mutation|Internet joke]], and has been parodied [httphttps://uncyclopedia.orgca/wiki/Slime_Cube here] and [httphttps://uncyclopedia.orgca/wiki/Time_Cubicle here] by [[Uncyclopedia]].
* [https://web.archive.org/web/20100308043611/http://www.theonion.com/content/columnists/view/harvey Jackie Harvey], fake columnist for ''[[The Onion]]'', parodies this trope as it applies to gossip rags.
* As the EM part of PBEM stands for "e-mail", the action in the campaigns in the [[Global Guardians PBEM Universe]] was always produced in text. This trope thus occurred on a more-than-regular basis.
* [http://www.foolquest.com/atheism.htm foolquest]. '''Bold''', ''italic'', <u>underline</u>, colored<span style="color:red;">coloured</span> <span style="color:blue;">text</span>, [[pothole|hyperlinks]], highlightings, text boxes, <big>giant words</big>.
 
== Web Comics ==
 
== Webcomics ==
* ''[[Dominic Deegan]]'' falls into this all too often. The words in bold tend to be the usual [[Incredibly Lame Pun]]s, and while their emphasis would be weird in normal conversation, it serves to highlight those puns to the more moronic listeners (and the [[Viewers are Morons|more moronic readers]]).
** Though most of the time, the bolded words are completely random, and may just be due to Mookie writing the text by hand, causing people to be emphasizing words in their speech for no reason.
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* T Campbell of ''[[Penny and Aggie]]'' has a nasty '''habit''' of bolding '''all''' the '''time''', and often in '''the''' least intuitive '''places'''.
** Another weird textual habit of T's (and he has many—note that there's no period after his first "name") is that he'll ''of''ten i''tal''icize only the par''ti''cular syllable being stressed. This shows up most often in ''[[Fans]]''.
* In a variation, ''[[The Inexplicable Adventures of Bob]]'' uses <u>underlines</u> for emphasis, instead of '''boldface''' or ''italics''.
* ''[[How I Killed Your Master]]'' uses this for '''emphasised words''', witness the page quote among others.
* Taking after video game inspirations, in ''[[MS Paint Adventures]]'', during the [http://www.mspaintadventures.com/?s=6&p=001904 INTRODUCTION] [http://www.mspaintadventures.com/?s=6&p=002212 OF A] [http://www.mspaintadventures.com/?s=6&p=003894 NEW CHARACTER] a number of IMPORTANT KEYWORDS, including their NAME, will be ENTIRELY CAPITALIZED. This does not happen during normal narration, save for certain game jargon such as the [[Weapon of Choice|STRIFE SPECIBUS]]. On rare occasion simply used for emphasis of a phrase.
** On a related note, ''[[Sweet Bro and Hella Jeff]]'' also does this. Of course, considering [[Stylistic Suck|the nature of the comic in question]], more often than not the inflated words aren't the ones which would be sensible to emphasise, and even the physical form of the emphasis is inconsistent - sometimes it's boldface, sometimes it's enlarged text, sometimes it's text enlarged even further, and sometimes it's colored.
 
 
== Western Animation ==
* ''[[Squirrel Boy]]'': Rodney says his cousin is "Good at '''pretending''' to be something [he's] '''not'''". When his cousin notices the bold inflation, Rodney says he doesn't '''have''' any control '''over''' it.
* In the ''[[Weird Al Show]]'' ''Fatman'' segments, the narrator does an audio version of this trope with various words being shouted.
 
 
== Real Life ==
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* '''[[Jack Chick|Chick Tracts]]''' do this '''a lot''', too.
* The explanatory signs in the [http://www.chestertourist.com/romangarden.htm Roman Gardens at Chester] increase the size of the text for '''words''' that might be considered '''important'''. When this happens on every '''line''' it tends to '''distract from''' the flow of the '''text'''.
* Political fundraising letters '''use''' and '''abuse''' this ''shamelessly'', but with <u>underlines (but there's no wiki markup code for that, so we used bold instead)</u>. It's almost a ''running gag'' among political professionals - the more a <u>fundraising letter</u> looks like an '''overwritten''' '''''piece of crap''''' that wouldn't get by a ''third-grade teacher'', the more '''''money''''' it brings in. This is because supporters ''don't read'' the letter, they just give you '''hundreds''' or '''thousands''' of dollars based on ''skimming it''.
* Despite what software licence writers might think, writing an entire paragraph in ALL CAPS makes it harder to read and more likely just to be skimmed over, defeating the entire point of putting it in ALL CAPS in the first place. This makes sense for those written under the assumption that they won't actually be read, but there's no excuse otherwise.
** What makes you think they WANT it to be easy to read?
* A quirky [http://www.facebook.com/photo.php?pid=1037781&o=all&op=1&view=all&subj=140630625957216&aid=-1&id=768224630&oid=140630625957216 reply form] sent to [[Brian Blessed]] used this in the negative responses.
{{quote|I am (pleased/sorry/too busy) to tell you that your request (has been accepted/has been declined/is utterly ridiculous, '''NOW BEGONE''').}}
* Some teenagers on forums have gotten into the habit of marking up each individual word (including <u>underline</u> and <s>strikeout</s>) in their signature quotes in an attempt to make their quotes look special. It doesn't work, kids.
* A common SEO (Search Engine Optimization) tactic is to highlight every single use of certain keywords so that your site is bumped up in searches for said keywords. When overused, it can give the feel of this trope.
 
{{reflist}}
[[Category:{{PAGENAME}}]]
[[Category:Text Tropes]]
[[Category:Dialogue]]
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[[Category:Painting the Medium]]
[[Category:Self-Demonstrating Article]]
[[Category:{{PAGENAME}}]]