Brand Name Takeover: Difference between revisions

'''Randal:''' Man! Name-brand word association is one of the more subtle threats to this nation's free trade! It gives the larger, well-known companies an unfair advantage. I'm doing my part to keep the playing field level by weaning people off of referring to generic products with brand names!

'''Dante:''' Way to show some backbone.

 

A '''Brand Name Takeover''' occurs whenever a [[Trademark]] or brand name has become the colloquial or generic description for a specific type of product, rather than just the specific product created by the original trademark holder. This typically happens when the product in question has become so dominant in the market that the brand is the first thing people think about when they think of the ''type'' of product the brand represents. Additionally, if you look at the lists below, it is most common in instances where the trademarked product is the first of its kind - thus (especially if it was also patented thus meaning the new product was the ''only'' one of its kind) it often was the only name the public knew for this new widget. Famous examples include the Thermos, the Escalator and Elevator, the Breathalyzer, and Shredded Wheat.

 

{{examples}}

== A - F ==

* Accutane (Isotretinoin, an acne medication)