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{{work}}
[[File:bratz.jpg|frame|frame|Sadly, some fashion models ''do'' look a bit like this.. (although the big heads are metaphorical in Real Life).]]
 
{{quote|''The ONLY girls with a passion for fashion.''}}
 
A line of [[Animesque|anime-styled]] fashion dolls created by ex-[[Barbie|Mattel]] employee Carter Bryant and produced by MGA Entertainment. Released in 2001, the line did the unthinkable and dethroned [[Barbie]] from her spot as the #1 doll line among girls. The '''''Bratz''''' line features an ethnic rainbow of different characters to choose from and their chosen jobs tend to focus on more "glamorous" occupations such as singing, acting, and, of course, modeling and fashion design.
 
The line eventually became popular enough to warrant a bunch of spin-off lines, several animated [[Direct to Video|Direct-To-DVD]] movies, a short-lived cartoon series, and [[Bratz (film)|a live-action movie]]. The cartoon and most of the animated movies take place in the fictional town of Stilesville and focus on the 4 main girls in the line (Cloe, Sasha, Yasmin, and Jade) and their trials and tribulations of running their own fashion 'zine (appropriately titled ''Bratz''), playing in their own band, getting through the school year at Stiles High, and thwarting the schemes of their rival magazine, ''Your Thing'', run by the middle-aged self-proclaimed "Queen of Fashion", Burdine Maxwell, and her two interns Kirstee and Kaycee (AKA "The Tweevils"). The live-action movie chronicles the girls' adventures in Carry Nation High as they try to destroy the oppressive clique system that the principal's daughter, Meredith, uses to control the students... and win the annual school talent show.
 
To elaborate, theThe Bratz Direct-To-DVD line (CGI animation unless otherwise marked) consists of:
 
* Mainline
** ''Bratz : Starrin' & Stylin{{'}}'' (2004, traditional animation)
** ''Bratz: Rock Angelz'' (2005)
** ''Bratz: Genie Magic'' (2006)
** ''Bratz: Passion 4 Fashion Diamondz'' (2006)
** ''Bratz: Fashion Pixiez'' (2007)
** ''Bratz : [[The Musical : |Girlz Really Rock]]'' (2008)
** ''Bratz: GeniePampered Magic 2Petz'' (2010)
** ''Bratz: PamperedDesert PetzJewelz'' (2012)
** ''Bratz Go to Paris: The Movie'' (2013)
 
* Interactive
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* [[Spinoff Babies]] (And Kidz)
** ''Bratz Kidz : SleepoverSleep-Over Adventure'' (2007)
** ''Bratz Kidz : Fairy Tales'' (2008)
** ''Bratz Babyz : The Movie'' (2006, traditional animation)
** ''Bratz Super Babyz'' (2007)
** ''Bratz Babyz [[Christmas Episode|Save Christmas]]'' (2008)
 
* And of course, the infamous 2007 live-action ''[[Bratz (film)|Bratz: The Movie]]''. <ref> And yes, this means that the Bratz line somehow released more DVDs than Barbie even though her Direct-To-DVD ventures started earlier. </ref>
 
There was also ''Bratz: The Series'', which aired from September 10, 2005 to October 14, 2006 on 4Kids TV; and ''Bratz: Friends Forever'', a 10-episode [[Web Original|web original]] animation from 2015.
The line also had a licenced video game line that was surprisingly intriguing (Using travel and magazine gameplay as it's main focus) and some crappier [[The Problem with Licensed Games|rushed to coincide with a movie release]] games. Not to forget the two Bratz Ponyz games (the conception of which is complicated, since it was a spin-off of the spin-off Bratz Babyz line, and no, we have no idea what Babyz are ''doing'' with said ponies.)
 
The line also had a licencedlicensed video game line that was surprisingly intriguing (Usingusing travel and magazine gameplay as it'sits main focus) and some crappier [[The Problem with Licensed Games|rushed to coincide with a movie release]] games. Not to forget the two Bratz Ponyz games (the conception of which is complicated, since it was a spin-off of the spin-off Bratz Babyz line, and no, we have no idea what Babyz are ''doing'' with said ponies.)
 
The Bratz video game line consists of:
* ''Bratz'' (2002)
* ''Bratz: Rock Angelz'' (2005)
* ''Bratz: Forever Diamondz ''(2006)
* ''Bratz: Babyz'' (2006)
* ''Bratz: The Movie'' (2007)
* ''Bratz: 4 Real'' (2007)
* ''Bratz Kidz Slumber Party!'' (2008)
* ''Bratz: Super Babyz'' (2008)
* ''Bratz: Ponyz'' (2007)
* ''Bratz: Ponyz 2'' (2008)
* ''Bratz: Girlz Really Rock'' (2008)
* ''Bratz: Fashion Boutique'' (2012)
* ''Bratz: Action Heroez'' (2013)
 
Due to the somewhat sexual nature of the dolls' designs and clothing, the materialistic nature of the franchise, and the overall poor quality of the cartoon and movies, it is almost universally hated by everyone outside of its target demographic. According to MGA CEO Isaac Larian, only perverts would see anything sexual about the dolls.
 
In December 2008, Mattel won a copyright lawsuit against MGA that ruled that, since Bryant was still working at Mattel when he created the original dolls, they were Mattel's intellectual property. As a result, [http://www.thestar.com/business/article/548268 MGA was banned from selling all 40 dolls in the line]. MGA successfully [http://www.mgae.com/downloads/pressreleases/MGA%20Statement%20-%20Bratz%20Ruling%207-22-10.pdf appealed the ruling in July 2010 and regained ownership]{{Dead link}}. The case will bewas retried at the beginning of next2011 and year[httphttps://www.thenewstribunetheguardian.com/2010world/082011/05apr/129116022/retrialbratz-indolls-battlecase-overresolved-bratz-dolls.html\]{{Deadpayout link}},MGA butwon for-- now,retaining the company is allowedrights to continue selling and producing ''Bratz''. In August, they released updatedthe dolls with wider figures, less make-up, and moreeven modestgetting clothinga tocool celebrate$88 themillion franchise's 10th anniversary ([[Batman Gambit|and so that they can claim they are not the same designs thatfrom Mattel claimed ownership of]], but that is neither here nor there.)
 
In August 2010, they released updated dolls with wider figures, less make-up, and more modest clothing to celebrate the franchise's 10th anniversary ([[Batman Gambit|and so that they can claim they are not the same designs that Mattel claimed ownership of]], but that is neither here nor there.) The line was overhauled again in 2014, 2015, and 2018.
 
 
{{franchisetropes}}
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{{tropelist}}
* [[Ambiguously Gay]]: The only boy in the new official canon (And on the website) at this point is Eitan, and while Cameron, Dylan and various others have been released as dolls under the Bratz Boyz moniker, Eitan is part of the main ensemble-image on the website with the girls.
* [[As Long as It Sounds Foreign]]: One of the discontinued characters is a Japanese girl named May Lin. [[Did Not Do the Research|Oops!]]
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