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One addendum is that sometimes toy companies or individuals ''try'' to leverage this trope, but fail. It can be hard to guess what people want out of a product.
Sometimes toy companies will deliberately invoke this, to make more money. Psychologists have studied this phenomenon, about how marketing takes advantage of the human need to collect.
[[Crane Game Gag]] is a subtrope of this. In arcades, crane games will market themselves on the novelty of winning a toy while being very difficult. Players may obsessively want the toy and succumb to desperation in trying to get it, more likely if they are adults.
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