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Compare the Meerkat: Difference between revisions
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[[File:cheapas_6162.jpg|frame|We didn't put up this image just so you could get ''cheap car insurance''!]]
''[
▲{{quote| "[[Memetic Mutation|Simples!]]"}}
▲''[http://www.comparethemeerkat.com/home Compare The Meerkat.Com]'' is a series of adverts and a website designed as nothing more than [[Viral Marketing]] for an insurance website (comparethemarket.com). The adverts all take a similar format, Alexandr Orlov the Meerkat will remind viewers that his website is for comparing meerkats, and not for comparing markets and urge viewers to check they have the correct URL. Then deliver his [[Catch Phrase]]. For some reason they achieved massive popularity.
[[Large Ham|Simples]].
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{{tropelist}}
* [[Bad Boss]]: '''Aleksandr'''. Poor, poor Sergei.
** However, Aleksandr ''does'' come to visit him in hospital in the latest advert. Granted, it's only to tell him he's 4 days late for work, but considering he actually bothered to go - and even brought flowers - it's actually kinda sweet.
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* [[Explosive Instrumentation]]: The new IT department computer
* [[Fantastic Racism]]: Confusing Meerkats with Mongooses
{{quote|
'''A''': ''NO! This great insult! Mongoose not good enough to lick dropping from my shoe! I am meerkat and I live in mansion filthy mongoose could only dream about in wildest dreams.'' }}
** "The Battle Of Fearlessness" is about how his grandfather led the meerkats to victory over Mongis Khan's hordes (and get wounded in the process, receiving a purple claw)
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* [[No Sense of Direction]]: Postkat, Meerkova's only postal official. He wanders across Europe with cuddly meerkats destined for the UK (the video clip that starts his journey even has Alexandr hissing to him "UK is ''that'' way!", when he wanders off.
** How Aleksandr's ancestors ended up in Russia after leaving the Kalahari Desert.
{{quote|
* [[Only a Flesh Wound|Only A Fur Wound]]
* [[
* [[Product Placement]]: The whole raison d'etre of the series
* [[Purely Aesthetic Glasses]]: Worn by Sergei
* [[Real Trailer, Fake Movie]]: The three adverts where Alexandr talks about his family's history are also trailers and film merchandise can be bought. None of the films exist.
* [[The Red Stapler]]: Meerkat-related, well, ''anything'' has become popular in the UK as a result of these adverts. Especially anthropomorphised meerkats.
* [[Retired Badass]]: Sergei.
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* [[Tastes Like Purple]]: The tie-in book mentions that Sergei was fired from the Russian space programme, but still has a mug with a picture of the Mir space station on it. "That is why his tea tastes of sadness".
* [[Tempting Fate]]: During the "Journey Of Courageousness" advert.
{{quote|
* [[Think of the Children]]: One advert implores you to go to "compare the market.com" because all the extra traffic is crashing the meerkat's elementary school's server.
* [[Uncle Pennybags]]: Alexandr is presented as an example of this trope
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[[Category:Compare the Meerkat]]
[[Category:Advertising]]
[[Category:TV Series]]
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