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{{trope}}
[[File:
{{quote|''"My nemesis is Captain Hammer. '[[Incredibly Lame Pun|Captain Hammer: corporate TOOL!]]'"''|'''Doctor Horrible''', ''[[
In many superhero works, the problem comes up of [[Where Does He Get All Those Wonderful Toys?]] Superheroes have to pay the bills, after all, and superheroics isn't really that lucrative. So what's a superhero to do? Well, if you weren't lucky enough to inherit a large fortune and head a major corporation, you can either find a day job or seek out sponsorship for your heroics! While some might turn to the government, others might want to head to the private sector for financing.
Enter the
Note that this applies only to heroes with explicit ties to their corporate sponsor. Characters who use funds from their corporation to secretly finance their heroism ([[Batman]], for example) do not count. Expect to see [[Product Placement|corporate logos printed on tights]], [[Celebrity Endorsement|advertising appearances]], and [[Merchandise
Related to [[Law Enforcement, Inc.]] and [[Heroes
{{examples
== Anime And Manga
* This is the premise of ''[[Tiger and Bunny]]''. All superheroes are sponsored by corporations, who seem to serve more of an entertainment and advertising function than actual fighting crime. All of the heroes featured on HeroTV are genuinely heroic, however, and are in the business at least in part because they want to help people. As such, it's a more idealistic take on the concept than one might expect. Worth noting is that in this case the products aren't [[Bland
** Revelations later on in the show suggest that the entertainment aspect was part of a plot to reduce anti-NEXT (superpowered individuals) bigotry, which worked admirably. {{spoiler|Unfortunately, the guy masterminding it all jumped off the slippery slope, murdering people for technology and building up his own villain teams for the heroes to fight.}}
* ''[[Special Duty Combat Unit Shinesman]]'' features a corporate ''sentai team'', complete with business-themed weapons like business card launchers and tie clip bombs.
* In ''[[Ratman]]'', pretty much every member of the Hero Society. As that's the only way the heroes can often afford the treatments for their abilities.
== Comic Books
* ''[[Watchmen]]'': One of the side notes in the comic mentions a corporate-sponsored hero named Dollar Bill, who ends up getting shot during a heist.
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** Speaking of which, ''[[The Avengers (Comic Book)|The Avengers]]'', in many incarnations, were sponsored by Tony Stark himself.
* The ''[[Wild CATS]]'' from ''[[Wildstorm]]'' were sponsored by different companies and entrepreneurs in the past.
* In ''[[Great Lakes Avengers]]'', at least one of the ill-fated men to bear the superhero moniker of Grasshopper was sponsored by [[Bland
* The Blur in ''[[Supreme Power]]'' actually started as a corporate spokesman, seen in ads for everything from mp3 players to soda. After Nighthawk got him to start being heroic, he switched to a single
* One of the major hooks behind ''X-Statix'' was the fact that the team of mutant media darlings were also inveterate corporate shills.
* Capes, Inc. from ''[[
== Film
* Captain Amazing from ''[[Mystery Men]]'' (see page image) wears a costume emblazoned with sponsors' logos.
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== Live Action TV ==
* Commander Cash from the ''[[
* ''[[Dinosaurs]]'': Earl Sinclair once gained superpowers and named his alter ego "Captain Impressive". Once his boss found out, he invoked a clause in the work contract requiring him to use his powers in service of Wesayso Corporation. Earl became spokesperson for the company.
* ''[[Angel]]'' fell into this in season 5, even though Wolfram and Hart wasn't exactly thrilled by it.
* The [[
== Webcomics ==
* ''[[Zodiac (
== Web Original ==
* ''[[
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== Real Life ==
* As we see here on [[
* Corporate superhero mascots exist in many countries, but are usually limited to comics, if not just billboards.
{{reflist}}
[[Category:Superhero Tropes]]
[[Category:Corporate
[[Category:
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