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DIVX, not to be confused with the video codec called DivX (originally [[Punctuation Shaker|DivX ;-)]] - named after DIVX as a joke), is an obsolete video format that existed briefly when DVDs were just being introduced.
DIVX is an obsolete video format that existed briefly when DVDs were just being introduced. It was developed and heavily promoted by the now defunct Circuit City store chain. The format is unrelated to the video codec called DivX (originally [[Punctuation Shaker|DivX ;-)]] , which was deliberately named after DIVX as a joke.


This format was similar to DVD, but required a special "DIVX-enhanced" DVD player. It incorporated a form of [[DRM]] which limited playing of a disk to 48 hours unless a special fee was paid to "convert" the disk into an unlimited play disk. The Internet wasn't quite as big back then, so players had to connect to the company's servers over a phone line. The format was developed and heavily promoted by the now defunct Circuit City store chain.
This format was similar to DVD, but required a special "DIVX-enhanced" DVD player. It incorporated a form of [[DRM]] which limited playing of a disk to 48 hours unless a special fee was paid to "convert" the disk into an unlimited play disk. The disks were priced around $5, comparable to a rental. The Internet wasn't quite as big back then, so players had to connect to the company's servers over a phone line.


The format was introduced in 1998, officially discontinued on June 16, 1999, and the DRM servers were permanently shut down on July 7, 2001.
The format was introduced in 1998, officially discontinued on June 16, 1999, and the DRM servers were permanently shut down on July 7, 2001. The Triple-DES encryption used has not been cracked, so all disks are useful only as collectors' items.


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