Flog: Difference between revisions

116 bytes added ,  2 months ago
no edit summary
m (update links)
No edit summary
 
(6 intermediate revisions by 4 users not shown)
Line 2:
A [[Blog]] that seems to be written by a real person, but is in fact [[The Shill|a vector employed by an advertising agency, PR firm or corporate marketing department]]. Invariably waxes over-enthusiastically about a product, service or company, particularly something brand new and/or trying to increase its market penetration.
 
Almost always a tool for [[Astroturf|astroturfingastroturf]]ing.
 
The term -- whichterm—which has been seen in mainstream publications like ''The New York Times'' as of December 2006 -- is2006—is believed to be a blend of "fake" and "blog", but also evokes the verb "to flog" in the sense of "to make a sales pitch". It may also refer to the term 'flack' as a name for a person with a journalism degree who specializes in PR.
 
As of December 12, 2006, the U.S. Federal Trade Commission has begun a [http://www.washingtonpost.com/wp-dyn/content/article/2006/12/11/AR2006121101389.html?nav=rss_technology serious investigation] of so-called "word of mouth" advertising campaigns, which will include [[Flog|'''flogs]]''' among its targets.
 
Compare to [[Commerce Pimp]].
Compare to [[Commerce Pimp]]. Not to be confused with the 'flog' that means ''[http://freenetproject.org/ Freenet] blog''. For the act of flagellation, see [[A Taste of the Lash]]. Also not to be confused with "The Flog" by [[Felicia Day]] (a blend of "Felicia" and "vlog").
 
{{examples}}
CompareNot to be confused with [[CommerceVlog PimpSeries|"vlog"]]. Not toNor should it be confused with the '"flog'" that means ''<!-- MOD: Possibly-hazardous link [http://freenetproject.org/ -->Freenet] blog''. For the act of flagellation, see [[A Taste of the Lash]]. Also not to be confused withOr "The Flog" by [[Felicia Day]] (a blend of "Felicia" and "vlog").
 
For the act of flagellation, see [[A Taste of the Lash]].
 
{{examples|suf=s}}
* In October 2006, several blogs that appeared to be written by independent supporters of megastore chain Wal-Mart turned out to be the products of Wal-Mart's public relations firm, Edelman.
* In December 2006, Sony attempted a so-called "viral" marketing campaign for the [[PlayStation Portable]] that included fake blogs -- andblogs—and were caught at it within days. To their credit, they fessed up to it almost immediately and even poked a little fun at their failure.
* Several flogs withinappeared thefor pastaçaí fewberry yearssupplements (perhapsat 2008the toend 2010)of havethe appeared2000s for(circa açaí2008 berryto supplements2010), making proud flowery proclamations of grand weight loss using their pills, and linking through sites like [[Yahoo!]]! Answers. They're very easy to see through after skimming for just a few seconds, but they're still written as if they're just personal blog entries.
{{Needs More Examples}}
 
{{reflist}}
[[Category:{{PAGENAME}}]]
[[Category:Blog Tropes]]
[[Category:FlogAdvertising Tropes]]