In-Universe Marketing: Difference between revisions
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You have a science fiction movie coming out. What can do you do to promote it that goes that extra mile? |
You have a science fiction movie coming out. What can do you do to promote it that goes that extra mile? |
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You do [[In-Universe Marketing]]. You post "found" documents from within the universe. A [[Watchmen ( |
You do [[In-Universe Marketing]]. You post "found" documents from within the universe. A [[Watchmen (film)|"NBS Nightly News" broadcast from 1972 in your world]]? Great. [[Idiocracy|Advertising a drink from your setting]]? Yup. [[Suzumiya Haruhi|Showing a half hour of dull security camera footage with maybe thirty seconds of profoundly disturbing stuff going on]]? Perfect. [[Twin Peaks|The diary of one of the characters, with pages torn out]]? [[Crunchtastic|Synergylicious!]] |
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Distinct from the [[Alternate Reality Game]] in that there is no 'game', per se. Rather, all there is is the document. |
Distinct from the [[Alternate Reality Game]] in that there is no 'game', per se. Rather, all there is is the document. |
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