In-Universe Marketing: Difference between revisions

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You have a science fiction movie coming out. What can do you do to promote it that goes that extra mile?

You do [[In-Universe Marketing]]. You post "found" documents from within the universe. A [[Watchmen (film)|"NBS Nightly News" broadcast from 1972 in your world]]? Great. [[Idiocracy|Advertising a drink from your setting]]? Yup. [[Suzumiya Haruhi|Showing a half hour of dull security camera footage with maybe thirty seconds of profoundly disturbing stuff going on]]? Perfect. [[Twin Peaks|The diary of one of the characters, with pages torn out]]? [[Crunchtastic|Synergylicious!]]

You do '''In-Universe Marketing'''. You post "found" documents from within the universe. A [[Watchmen (film)|"NBS Nightly News" broadcast from 1972 in your world]]? Great. [[Idiocracy|Advertising a drink from your setting]]? Yup. [[Suzumiya Haruhi|Showing a half hour of dull security camera footage with maybe thirty seconds of profoundly disturbing stuff going on]]? Perfect. [[Twin Peaks|The diary of one of the characters, with pages torn out]]? [[Crunchtastic|Synergylicious!]]

Distinct from the [[Alternate Reality Game]] in that there is no 'game', per se. Rather, all there is is the document.

Websites that use [[In-Universe Marketing]] are usually [[Logging Onto the Fourth Wall]].

Websites that use '''In-Universe Marketing''' are usually [[Logging Onto the Fourth Wall]].

Not all [[Viral Marketing]] qualifies as [[In-Universe Marketing]]; the product being advertised must be fictional, and the "found" document must be set in said universe.

Not all [[Viral Marketing]] qualifies as '''In-Universe Marketing'''; the product being advertised must be fictional, and the "found" document must be set in said universe.

Examples should go under [[Viral Marketing]]; this entry just defines the term.