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MTV (channel): Difference between revisions
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{{creator|wppage=MTV}}
[[File:mittiv_3648.png|frame|[[Network Decay|Where's the music?]]]]
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▲{{quote| ''I want my MTV!'' -- [[Dire Straits]], "Money For Nothing".<ref>The phrase originated with an ad campaign designed to get cable providers to carry the network in its infancy, but took off as a [[Memetic Mutation]] all its own.</ref>}}
▲{{quote| ''Ladies and gentlemen, rock and roll.'' -- The very first lines ever spoken on MTV.}}
On August 1, 1981, at 12:01 AM, pop culture was changed forever by a new cable network that introduced a brand new idea -- a TV channel that played [[Music Video Tropes|music videos]], 24/7. That network was MTV. Fittingly, the first video they ever showed was "Video Killed the Radio Star" by The Buggles.
The results were fantastic. In [[The Eighties]], MTV was the iTunes ''and'' [[YouTube]] of the day, a revolution in pop culture and how music was enjoyed. Countless bands and artists ([[Madonna]], [[Michael Jackson]], [[Duran Duran]], [[Rick Astley]], and just about every [[Hair Metal]] band) saw their careers [[Colbert Bump|launched or furthered]] because of the heavy video rotation of some of their songs. If they were popular in the '80s, they were on MTV. Later in the decade, the network would also receive acclaim for devoting time to bands that played what was then called "[[College Radio|college rock]]" (now known as [[Alternative Rock]]) on their ''120 Minutes'' series, as well as [[
One unexpected result of MTV's success was the rise of British pop and rock groups in the United States. Music videos had caught on in Britain back in [[The Seventies|the mid '70s]] thanks to shows like ''[[Top of the Pops]]'', giving the country a much higher music video output than the US in MTV's formative years. Most American videos in the early '80s, by contrast, were videotaped concert performances. As MTV was desperate for any music videos it could get its hands on, it threw many of those British vids on the air to fill airtime, leading to what has been called a second [[The British Invasion|British Invasion]] as bands saw themselves developing [[Squee|screaming]] [[Germans Love David Hasselhoff|American fanbases]] virtually overnight.
Like any new trend in popular culture, it wouldn't be long before MTV was hit with its first criticism. In its early years, it was targeted for not playing many black artists, although that quickly ended once [[Michael Jackson]] became a superstar. Later, in 1985, the [[Hardcore Punk]] band [[
In [[The Nineties]], MTV started bringing hip-hop acts into regular rotation, and the [[Grunge]] and [[Alternative Rock]] that had been popularized on ''120 Minutes'' started displacing [[Hair Metal]]. Later in the decade, MTV was instrumental in the rise of [[Boy Band|boy bands]], [[Girl Group|girl groups]] and [[Idol Singer|idol singers]] like [[Britney Spears]], [[Christina Aguilera]], [[TLC]], [[
At the same time, a new focus was placed on pop culture in general rather than just music, following the success of non-music shows like ''[[The Real World]]'', ''[[
The [[Turn of the Millennium]] was when the [[Network Decay]] that had been setting in at MTV for the last decade really began to take over. Carson Daly's departure from ''TRL'' in 2003 set that show on a slow decline, finally being cancelled in 2008. Non-music-related shows took over the schedule, pushing music videos into the late night and early morning hours. Most importantly, the rise of online sources such as [[YouTube]], iTunes, and now MTV's own [http://mtvmusic.com MTV Music] meant that people no longer needed to watch MTV to get their music video fix, which led to MTV diverting even more hours away from music programming. Today, MTV only plays three hours of music a day (most of it in the early morning hours, and despite music videos being the first to film consistently in the format, never in [[High Definition]]), the kids of the "MTV Generation" are in their thirties and forties and having kids of their own, and the network's popularity has faded a great deal since the [[Glory Days]] of the '80s and '90s (almost to the point where it can be called [[Deader Than Disco]], although hit reality shows like ''[[The Hills]]'' and ''[[Jersey Shore]]'' have kept it relevant). But to deny that MTV has, for better or worse, fundamentally shaped popular culture into what it is now would be impossible.
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In 2010, the network officially announced the decision it was dropping the "Music Television" subtitle, which was a surprise to only their [[Captain Obvious|legal department]] and nobody else.
Fortunately, a ray of hope may be shining onto the fallen network, as they're not only bringing back ''[[
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Series that have aired on MTV:
* ''[[
* ''[[Aeon Flux]]''
* ''[[Awkward (TV series)|Awkward]]''
* ''[[
* ''[[
* ''[[Clone High]]''
* ''[[Daria]]''
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* ''[[The Head]]''
* ''[[The Hills]]''
* ''[[
* ''[[Jersey Shore]]''
* ''[[Laguna Beach]]''
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* ''[[Road Rules]]''
* ''[[The Sifl and Olly Show]]''
* ''[[Skins]]'' (the [[Trans
* ''[[The State]]''
* ''[[Trashed]]''
* ''[[
* ''[[Undergrads]]''
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** [[VH-1]] Classic: Focused on older music (and occasionally new music from classic artists), and still shows a large amount of music videos. Almost insanely devoted to music and seems to be fighting [[Network Decay]] to the death.
** [[VH-1]] Soul: A channel mostly devoted to soul, R&B and funk music.
* CMT: Acquired from [[CBS]], initially a country music only network, it has [[Network Decay|since added such "country themed" programming]] as ''[[Extreme Makeover: Home Edition]]'' and ''[[Are You Smarter Than a
** CMT Pure Country: Essentially what CMT was circa 1994.
* [[Comedy Central]]
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[[Category:The Eighties]]
[[Category:Networks]]
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