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A common [[Advertising Trope]] (and [[Stock Phrase]]) used when the packaging for something is redesigned. To reassure the consumer that, although the wrapper has changed, the underlying product is the same and there is no reason to be alarmed, the new version will proudly proclaim, "New Look, Same Great Taste!" or a close variant thereof, thus signaling to existing fans of the product that they have nothing to fear from the strictly-cosmetic changes. |
A common [[Advertising Trope]] (and [[Stock Phrase]]) used when the packaging for something is redesigned. To reassure the consumer that, although the wrapper has changed, the underlying product is the same and there is no reason to be alarmed, the new version will proudly proclaim, "New Look, Same Great Taste!" or a close variant thereof, thus signaling to existing fans of the product that they have nothing to fear from the strictly-cosmetic changes. |
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