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'''Johnny:''' This? ''[begins folding paper]'' Why, I can make a hat or a brooch or a pterodactyl... }}
* Almost done in [[Dogma]] when Bartleby shows Loki the newspaper clipping about the church rededication. Instead of reading the wrong side/article, Loki reads just the headline with a "so?" Which prompts Bartleby to respond, "You have to ''keep'' reading."
* In ''[[
{{quote| '''Ginger''': This is our way out of here."<br />
'''[[Cloudcuckoolander|Babs]]''': We'll make posters?<br />
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== [[Literature]] ==
* A running gag in the first few ''[[Captain Underpants]]'' books was that a kid would notice whatever bizarre events were befalling Captain Underpants, only that when he tried to point them out to his mother, she'd ask him how she was expected to believe that-while reading something that was nearly as strange, such as a tabloid newspaper with the headline "Bigfoot gives birth to 200 pound UFO baby". The fourth book had the pair appear twice-the second time, the kid decided not to tell his mother about the giant robot fighting a giant man in his underwear.
* In ''[[
* In ''[[Harry Potter and The Order of The Phoenix]]'', Harry notices an article in the paper concerning the arrest and imprisonment of a member of the Order and points it out to his friends. Ron at first only notices an advertisement for robes. Justified, since the article is "barely an inch long'' and the advertisement is nearly full page.
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* In the ''[[Black Books]]'' episode "The Grapes of Wrath", Bernard and Manny drink a valuable bottle of wine that's due to be presented to the Pope, and hastily improvise a substitute with which to refill the bottle in the hope that nobody will notice. At the end of the episode, Bernard picks up a newspaper with a prominent front-page article about the Pope being poisoned by their improvised wine substitute and the arrest of their friend who owned the bottle, and Manny reacts with horror. Bernard, however, was simply pointing out the date as his birthday.
* Subverted in an episode of ''[[The Drew Carey Show]]'', where Lewis reads an irrelevant newspaper ad and somehow, through a convoluted line of reasoning, works out what Mimi and Mr. Wick are planning from it. He is then asked what's on the other side and dismisses it as "some article about a secretary making millions off a fake sexual harassment suit".
* Several ''[[
* ''[[Hustle]]'': A customs official who's been trying to get the team to help him find a stolen painting slaps a newspaper in front of Mickey. Mickey, feigning ignorance, reads off the big, obvious headline ("French Trawlers Blockade Ports") before the official directs him to the smaller headline, "Masterpiece Still Missing".
== [[Web Comics]] ==
* In ''[[PvP (
* A variation in ''[[Bad Machinery]]''. Shauna, Charlotte, and Mildred try to stop a man from throwing an old woman off a roof, with Shauna telling him it's "not the answer," and asking him if he can even imagine what that would be the answer to. Shortly afterward, Mildred pipes up, "How do you win an old lady chucking competition?"
== [[Western Animation]] ==
* This was a key plot point in the Halloween 1976 episode of ''[[Scooby Doo]]''.
* Bender in ''[[
* Inversion in the ''[[
* One of this troper's favorite [[Family Guy]] gags involves this. Lois wishes to show Peter the magazine her modeling pictures were published in. Peter pulls one of these to the nth degree when he believes that the thing Lois wants him to notice is "movable type" and panics that their serfs may find out.
* In one episode of ''Beavis and Butthead'' the titular characters read a page of ads, all of them for prostitutes, strippers and sex-lines. The only ad not involving sex says "assistant wanted". Their reaction? "Hehehe... it says ass!"
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* A variation occurs in a ''[[Static Shock]]'' episode: when bounty hunter Puff is looking for a money-making opportunity, she finds a newspaper saying there's a reward for the capture of Rubberband Man. Upon showing it to her accomplice Onyx, he remarks "Gee, Puff, I don't know. Journalists don't make a lot of money..."
* In one episode of ''[[The Mr. Men Show]]'', Miss Naughty places a rubber fly on Mr. Nervous' salad plate, and then waits to see his reaction. True to form, Mr. Nervous starts freaking out about something being in his salad, and asks Mr. Tickle to get rid of it. "It's just an olive," Mr. Tickle tells him, removing the offending veggie.
* In the ''[[South Park]]'' episode "Le Petite Tourette," Cartman's about to fake having Tourette's on [[Dateline (TV series)|Dateline]], and Kyle plans to stop him by using the fact that Chris Hanson, about to interview Cartman, also hosts "To Catch a Predator." He tricks a pedophile into entering the studio, promising brownies would be in there, too. His plan worked a little too well, as a number of pedophiles enter the studio, each one shooting themselves when they saw Chris Hanson after shouting out "Oh no, it's Chris Hanson!" and the like. One pedophile, however, shoots himself after shouting, "There aren't really brownies?!"
* Featured in the ''[[Courage the Cowardly Dog]]'' episode "One Thousand Years of Courage", where Courage and his family end up transported into a future ruled by sentient bananas. Eustace is reading a paper, and complains about the [[Ridiculous Future Inflation]] in an ad ("Eight million bucks for a salami!") before Courage and company [[Newspaper Dating|notice the date on the paper.]]
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