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Quizzical Tilt: Difference between revisions
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== [[Advertising]] ==
* The old RCA Victor ad had a dog with its head tilted quizzically as it listened to a phonograph record play, with the title "[[media:HisMastersVoiceSign.jpg|His Master's Voice]]".
** The famous trademark image comes from [[wikipedia:His Master's Voice|a painting by English artist Francis Barraud, A.R.A. and titled His Master's Voice]], which provides this page's image. The original title of the painting was "His Late Master's Voice" (and this phrase appears on many of the original RCA Victor labels), but the concept was considered too depressing for most of the public's tastes, and certainly for an image used as a means to put the consumer in the mood to buy. It was acquired from the artist in 1899 by the newly-formed Gramophone Company.
** The logo remains in use today by the British music store HMV, whose name is an acronym of the slogan.
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