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(Import from TV Tropes TVT:Main.RattlingOffLegal 2012-07-01, editor history TVTH:Main.RattlingOffLegal, CC-BY-SA 3.0 Unported license) |
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{{quote|''<small>"...followingisbasedonan800yearleaseanddoesnotincludetaxtagsinsuranceoranactualcarwegetyour houseandyourchildrenandyourkidneys..."</small>''|'''[[Dave Barry]]''', "Garbage Scan"}}
''The faster the required legal disclaimers are read, the happier the advertisers will be on average.''
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No advertiser wants to waste expensive air time on legal disclaimers. But they are required in some situations, either by regulations or to deflect litigation. So, the voice-over guy reads off the copy at speeds that could make your throat sore. In modern times, he's often assisted by a digital audio edit that removes pauses between words. Even more recently, it has become popular to hire someone with a relatively low-volume voice and have him read extremely fast, while what he's saying is being obscured beyond all hell by some form of background music, which is usually rather loud. And the rest of the ad is usually absurdly loud.
The result sounds like [[No Punctuation Period]] [[This Is Your Premise
Common in ads for [[Side Effects Include|prescription drugs]], ads for new
Sometimes radio commercials will lampshade this by having the person in the commercial say that their lawyers have to say a few things or something similar, usually addressing the lawyer in a derogative tone. This is usually more annoying than the rattling.
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[[Category:Advertising Tropes]]
[[Category:Rattling Off Legal]]
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