Rattling Off Legal: Difference between revisions

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Revision as of 23:49, 30 January 2014 (view source) Gethbot (talk \| contribs) (clean up) ← Older edit		Latest revision as of 14:43, 17 August 2019 (view source) Robkelk (talk \| contribs) ({{trope}} -> {{Useful Notes}})
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Line 1: {{~~trope~~Useful Notes}} {{quote\|''<small>"...followingisbasedonan800yearleaseanddoesnotincludetaxtagsinsuranceoranactualcarwegetyour houseandyourchildrenandyourkidneys..."</small>''\|'''[[Dave Barry]]''', "Garbage Scan"}} ~~{{quote\| -- '''[[Dave Barry]]''', "Garbage Scan"}}~~ ''The faster the required legal disclaimers are read, the happier the advertisers will be on average.'' Line 7 ⟶ 6: No advertiser wants to waste expensive air time on legal disclaimers. But they are required in some situations, either by regulations or to deflect litigation. So, the voice-over guy reads off the copy at speeds that could make your throat sore. In modern times, he's often assisted by a digital audio edit that removes pauses between words. Even more recently, it has become popular to hire someone with a relatively low-volume voice and have him read extremely fast, while what he's saying is being obscured beyond all hell by some form of background music, which is usually rather loud. And the rest of the ad is usually absurdly loud. The result sounds like [[No Punctuation Period]] [[This Is Your Premise Onon Drugs\|on cocaine.]] Common in ads for [[Side Effects Include\|prescription drugs]], ads for new ~~cars -- specifically~~cars—specifically, the dealer financing or lease plans that come with the ~~cars -- and~~cars—and any campaign featuring a promotional contest. Related to the [[Unreadable Disclaimer]], which is more common on TV because it is effectively faster than the speed of sound. [['''Rattling Off Legal]]''' still crops up in Radio commercials. Frequently. Sometimes radio commercials will lampshade this by having the person in the commercial say that their lawyers have to say a few things or something similar, usually addressing the lawyer in a derogative tone. This is usually more annoying than the rattling.