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Compare [[Sex Sells]].
{{noreallife|This is All The Tropes, not Tropes After Dark.}}
{{examples}}
==
=== Alcohol ===
* [http://www.youtube.com/watch?v=8T8kKkfLwgc Bud Lite] mocks the trope by saying, "Putting a pretty woman in a cowboy hat" is one way beer manufacturers try to sell their product. But you never see women with other types of hats. The commercial then runs through a few alternatives, such as a pretty woman in a balloon hat and saying it's "not hot". It finishes with a woman in a bowler hat. The narrator pauses, and says, "...surprisingly hot". The commercial then goes on to ''decry the use of pretty women in cowboy (or any other) sort of hats in order to sell beer''.
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* Though the two are have little to nothing to do with each other, Go Daddy commercials have become notorious using the standard "sex sells" stand around the Superbowl.
==
* Bill Hicks joked that the ad they'd ''like'' to do is a slow zoom out from a beautiful woman's face to show she's naked and masturbating, which then fades out to "Drink Coke". "I don't know the connection, but I suddenly want to drink a lot of fucking Coke!" He then makes similar poses with a suggestive tone of voice himself, saying things like "Snickers!", and eventually finishes the routine off by imagining himself completely toothless and sitting in front of a TV masturbating shouting "Muh Snickuz! Muh Coke!" However, his prediction has been somewhat off, as [[Nipple-and-Dimed|certain cultural mores about sex]] have prevented such from being created within ten years, as he thought they would.▼
* Rodney Carrington did a similar bit, where he claimed that all you need to sell a product is a beautiful woman. He says that a commercial for wheelbarrels could feature a beautiful, naked woman in a lawn chair, no word being said aside from "mmmm" and the flash an ad for wheelbarrels on the screen. "You couldn't sell enough fuckin' wheelbarrels." Which explains why most print ads for Newport brand cigarettes have the titular product completely absent and all the implications of a Viagra commercial.▼
* In the Dudley Moore movie ''Crazy People'', an advertising executive (Moore) has a nervous breakdown and is institutionalized. While in the asylum, he and the other inmates produce a series of wildly successful advertisements, including "Jaguar: For men who want handjobs from beautiful women they hardly know."
* Spoofed in [[Dave Barry]]'s novel ''[[Big Trouble]]'', where struggling freelance advertiser Eliot Arnold receives these orders from the Big Fat Stupid Client From Hell representing Hammerhead Beer: "You have a guy in a boat with a girl, she's in a bikini, she has big tits, they're on a boat, and they're getting hammered! With Hammerhead! The feeling of this ad is, somebody's gonna get laid! In the background swimming around is a shark! The girl has REALLY big tits!" With the aid of digital image manipulation, Eliot produces an incredibly tasteless implementation of this idea, ripping images off the Internet and throwing them together with no regard to scale, with either of the female model's obviously artificial breasts larger than the male model's head. The illustration is a hit with the Client From Hell and for Hammerhead Beer.
** A parody of a real estate classified ad in ''[[Dave Barry]]'s Money Secrets'' had the broker's cleavage looming far larger than the picture of the house and an arrow pointing to the former exhibit saying, "Take a gander at ''those'' garbonzos!"
* Scott Adams, in ''The [[Dilbert]] Principle'' claimed there are three basic advertising methods, two aimed at men and one aimed at women. The male-oriented methods are "This product will get you dates with bikini models" and "This product will save you time and money, which you'll need if you want to date bikini models". The female-oriented method is "If you buy this product you'll become a bikini model".
* In the first episode that ''[[30 Rock|Thirty Rock]]'' started doing [[Product Placement]], they decided to go all-out and make it as blatant as possible for the sake of humor. So the first Snapple plug features Liz Lemon interrupting herself telling Jack that their show is not meant to be a corporate product plug machine by turning to her writers and starting a minor riot about how amazing the Snapple they're drinking, ending with a closeup of Cerie (the resident hot girl) saying "I only date guys who drink Snapple." Later in the same episode, a man dressed as a Snapple bottle exits an elevator past two of the confused main characters.
* [http://www.youtube.com/watch?v=pGEw3776LWY&NR=1 This Candid Camera skit], in which men trying out a free sample of a new deodorant get mauled by passing shoppers.
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{{quote|'''Don''': Men want her, women want to ''be'' her.}}
* Parodied in ''[[Forum Warz]]'', where the screen asking you to start Episode Two shows a picture of an attractive nearly-nude woman with the words 'Episode 2' and a downward arrow written on her stomach. Underneath there's a link saying 'Don't swing that way?' Click it, and the woman's replaced with an attractive nearly-nude man with the same thing written on him.▼
* Parodied in a series of ''[[Dilbert]]'' comic strips where Dogbert becomes an advertising executive and is tasked with marketing beer. The executives claim to be "very lonely men" and insist on including bikini-clad women in the ads. Dogbert at first objects to this as being degrading and outmoded, to which the executives suggest giving the women jobs: "Bikini lawyers on skates!" Lynx actually did similar, as seen above.
== Recorded and Stand Up Comedy ==
▲* Bill Hicks joked that the ad they'd ''like'' to do is a slow zoom out from a beautiful woman's face to show she's naked and masturbating, which then fades out to "Drink Coke". "I don't know the connection, but I suddenly want to drink a lot of fucking Coke!" He then makes similar poses with a suggestive tone of voice himself, saying things like "Snickers!", and eventually finishes the routine off by imagining himself completely toothless and sitting in front of a TV masturbating shouting "Muh Snickuz! Muh Coke!" However, his prediction has been somewhat off, as [[Nipple-and-Dimed|certain cultural mores about sex]] have prevented such from being created within ten years, as he thought they would.
▲* Rodney Carrington did a similar bit, where he claimed that all you need to sell a product is a beautiful woman. He says that a commercial for wheelbarrels could feature a beautiful, naked woman in a lawn chair, no word being said aside from "mmmm" and the flash an ad for wheelbarrels on the screen. "You couldn't sell enough fuckin' wheelbarrels." Which explains why most print ads for Newport brand cigarettes have the titular product completely absent and all the implications of a Viagra commercial.
* In the play and movie ''The Solid Gold Cadillac'', the character of Miss L'Arriere exists solely to appear in a series of sexed-up advertisements for [[Brand X|General Products]]. When she comes on for one of them fully dressed, one of the [[Corrupt Corporate Executive]]s objects.
* One of the terrifying PMC commercials in ''[[Metal Gear Solid]] 4'' is a disturbing exaggeration of this kind of advertising, showing sexy naked women with guns writhing around amongst sticky pink tentacles, to sell you a job killing people.
=== [[Massively Multiplayer Online Role Playing Game|MMORPG]]s ===
▲* Parodied in ''[[Forum Warz]]'', where the screen asking you to start Episode Two shows a picture of an attractive nearly-nude woman with the words 'Episode 2' and a downward arrow written on her stomach. Underneath there's a link saying 'Don't swing that way?' Click it, and the woman's replaced with an attractive nearly-nude man with the same thing written on him.
* In the webcomic ''Planet Earth (and Other Tourist Traps)'', Moriarty (not [[Sherlock Holmes|that one]]) sees a promo for a contest to make a commercial for Brazen Hussy Beer, the prize being that they make your commercial, and you get free beer for a year. The first idea he has is for the barmaids to rip off their tops and wrestle in creamed corn. The idea he actually puts out there is for the guy to order a beer, and for two women to come up to him and say "I want to have sex with you." Then they get into a catfight. It gets poor reviews from the other contestants, but it passes anyway because the president of the company likes it. His commercial has his friend Dex as the guy, and his sister and an actress as the girls. One take made him uncomfortable because [[My Sister Is Off-Limits|his sister's delivery was a little too realistic...]]
* [https://web.archive.org/web/20100127083954/http://current.com/target-women/new/ Target: Women] has a video titled "How To Get Hot Chicks" which lampshades this trope ferociously. "So stop trying to lure a hot chick with sensitivity and courting. Just get 'em stuff they ''want''. Burgers. Cable. It's what guys like anyway!" *pause* "Wait."
* Parodied with ''[[College Humor]]'''s Powerthirst ads. "BABIES! You'll have so many babies! '''''Four hundred babies!'''''
* ''[[The Simpsons (animation)|The Simpsons]]'' parody this trope repeatedly, especially with the Duff Beer commercials. The best, however, involves a nerdy young man driving a convertible through the desert. He stops at a deserted gas station and three scantily-clad women run out and start washing it. The camera zooms in on one of the girl's cleavage...to show a crucifix. "The Catholic Church. We've made a few changes."
** Another episode has Homer contemplating infidelity. Like most of us, he turns to the TV for advice. Cue a commercial full of beautiful women working out, panting heavily, and showing off their assets before breathlessly saying "Just do it!" Homer screams and runs out of the room, while the commercial finishes with the woman sexily delivering the line "Have yourself examined for ringworm."
* In an episode of ''[[DuckTales (1987)]]'', Fenton tries to get a promotion from Scrooge by making some sample television commercials... using his hot girlfriend in a bathing suit and fetish-y cosplay such as [[Little Red Riding Hood]].
* One episode of ''[[Family Guy]]'' had a skit set in the Stone Age. When Caveman-Peter built the first wheel, he was unable to sell the idea to his fellow cavemen. So, he tore off most of his wife's clothe's to make a [[Fur Bikini]], and had her stand next to the wheel. The other cavemen ''immediately'' want to buy Cave-Peter's wheel, saying that they believe it will get them hot women too, reasoning this must be how [[Ugly Guy, Hot Wife|Peter got his wife]].
** Another episode shows a commercial for Pawtucket Patriot beer with the tagline "Pawtucket Patriot, If you buy it hot women will have sex in your backyard."
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[[Category:Double Standard]]
[[Category:Sex for Product]]
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