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[[File:underpants-gnomes-business-model.png|link=South Park|frame|[[What Could Possibly Go Wrong?]]]]
{{quote|''We have it all figured out! Step One: we land the Exodar. Step Three: we defeat the [[Legions of Hell|Legion]] and go home. There is only one detail missing....''
|Male draenei joke from ''[[World of Warcraft]]''}}
An ill-conceived [[Get Rich Quick Scheme]] that lacks the "[[Zany Scheme|scheme]]", or at least a well thought out one. Often, it's not even clear how the plan is supposed to work—but the planner thinks it's [[Crazy Enough to Work|such a good idea]], it ''has'' to make money ''somehow''.
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A subtrope of [[Non Sequitur]].
{{noreallife|with all the half-thought-out and half-baked plans in the world, we'd be here all day.}}
{{examples}}
== [[Anime]] and [[Manga]] ==
* ''[[Keroro Gunsou]]'' has this with Keroro's occasional hair-brained schemes to raise money for invasion funds, like his plan to sell ''ikinari-dango'' instead of chocolates on Valentine's Day.
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Phase 4: Travel the length of the Grand Line to reach Raftel.
Phase 5: Find One Piece. }}
{{quote|Phase 6: Profit}}
{{quote|'''Luffy''':
:* Of course, Luffy is hardly the only one with this plan. Finding One Piece is the goal of quite a few pirate crews, and they don't know any more about it than Luffy does.
* Ash's plan to become a [[Pokémon (anime)|Pokémon]] [[To Be a Master|Master?]]
{{quote|Phase 1: Collect badges.
Phase 2: [[Failure Is the Only Option|Beat the Pokémon league]]
Phase 3: ?
Phase 4: Pokémon Master! }}
::* Even in season 25 (the final season to feature him as the protagonist) when he finally does win the Masters Eight Tournament and becomes the new Monarch, Ash still does not believe he has truly succeeded, having failed to gain the trust of a stubborn Latias. He vowed to continue his Journey until he proved to himself he had succeeded.
{{quote|Phase 1: Capture Pikachu and present it to the boss.
Phase 2: ??
Phase 3: Top dogs at Team Rocket! }}
:* Again, by the end of the series, it seems they are doing it simply because they feel it gives their life - and that of Ash - a purpose.
* The SOS Brigade's Valentine's Day chocolate-making meeting in [[Haruhi-chan]] had the following steps:
{{quote|Phase 1: Make chocolate.
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Phase 6: Profit. }}
* [[Kuragehime|Kuranosuke]]'s plan to stop the tearing down of the Amamizu-kan café:
{{quote|Phase 1: [[She Cleans Up Nicely|Clean up nicely]] the Sisterhood.
Phase 2: ?
Phase 3: Amamizu-kan saved }}
* The title character of ''[[
{{quote|Phase 1: Turn Lemon Beach House into a home base.
Phase 2: ?
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Phase 2: ?
Phase 3: Marry Mink's mother }}
* Buried under half a dozen [[Xanatos Gambit
{{quote|1. Go to the Moon
2. ?
3. Profit }}
== [[Comic Books]] ==
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Phase 3: Environment is saved }}
* The villains in [[Chick Tracts]] can sometimes fall into this, such as the gay rights group who wanted to make sure their children wouldn't be bullied by infecting the Red Cross' donor blood supply (which was kept in a huge vat) with AIDS.
== [[Film]] ==
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'''Lone Star''': Extremely. And more importantly, I don't even know how I'm gonna do it. }}
* ''[[Plan 9 from Outer Space]]'':
{{quote|Phase 1: Raise a few members of Earth's dead<ref>All of three people in small town California, to be precise</ref> as zombies from [[Special Effect Failure|your flying saucers powered by strings]].
Phase 2: ?
Phase 3: Earth is no longer attempting to split the photon, and the universe doesn't explode. }}
* Harry Osborn's plan in ''[[Spider-Man (film)|Spider-Man 3]]'':
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Phase 3: Profit }}
** It makes more sense than that in both cases. In Plan A, step 2 is to point out to Spiderman that the public will turn against him. And in Plan B, if he kills Spiderman, he has no real obstacles to continuing what he was doing (destroying people who were inconvenient to his business aspirations.)
* As ''[[Cracked.com]]'''s [http://www.cracked.com/article_18643_6-evil-corporations-in-movies-with-terrible-business-plans.html "6 Evil Corporations in Movies with Terrible Business Plans"] shows, the Weyland-Yutani Corporation continuously has some plans involving the ''[[Alien (franchise)|Alien]]'' - a killer machine which can never be controlled, and usually escapes traps. What are they intending to do?!
** Subverted in the fourth film, where one character mentions numerous applications, such as the [[Bizarre Alien Biology]] being used to create vaccines, etc. [[What Could Possibly Go Wrong?|Also, military applications.]]
*** Both Weyland-Yutani and the military-industrial complex intended to use the xenomporphs for military purposes. The problem with each film is that both are implied to basically rule the Earth and have pretty much everyone in the series working for them in one way or another, and there is never any hint as to who their rivals are, if any, in what is more or less a future where these xenomorphs seem to be the only type of "alien" life that is out there. In other words, who the hell are these "weapons" supposed to be used on anyway? Especially given just how impossible it is to control the damn things.
* ''[[The Avengers (2012 film)|The Avengers]]'':
{{quote|Step 1: [[Macross Missile Massacre]] the alien dragon to get its attention.
Step 2: ???
Step 3: World saved. }}
== [[Literature]] ==▼
* ''[[Discworld]]'':
▲== Literature ==
** Most of [[Honest John's Dealership|Cut-Me-Own-Throat Dibbler's]] schemes in ''[[Discworld]]'' novels are like this. It gets fully explained in ''[[
{{quote|Cut-Me-Own-Throat Dibbler was one of those rare people with the ability to think in straight lines.
Most people think in curves and zig-zags. For example, they start from a thought like: I wonder how I can become very rich, and then proceed along an uncertain course which includes thoughts like: I wonder what's for supper, and: I wonder who I know who can lend me five dollars?
Whereas Throat was one of those people who could identify the thought at the other end of the process, in this case ''I am now very rich'', draw a line between the two, and then think his way along it, slowly and patiently, until he got to the other end.
Not that it worked. There was always, he found, some small but vital flaw in the process. It generally involved a strange reluctance on the part of people to buy what he had to sell.
** There was another one in ''[[Night Watch (Discworld)|Night Watch]]'', that almost gets to "profit", but trails off with "7. You're looking at me funny, Sarge. 8. Are we gonna get in trouble for this, Sarge? 9. Sorry, Sarge..."
* Subverted in ''[[Mistborn]]'', where for the first bit of the first book the plan seems to be:
{{quote|Step 1: Overthrow ancient empire
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Step 3: [[Mary Suetopia]]
** Surprisingly, we are later told it worked. }}
* At the end of ''[[The Crying of Lot 49]]'', the protagonist's plan to find the person who has made her life hell is:
{{quote|step 1: Identify the person by watching who bids on Lot 49.
Step 2: ??
Step 3: Revenge, Closure, and/or Restitution}}
** She even acknowledges that the only thing she can think of for Step 2 is maybe causing a scene and causing such a public spectacle that the villain will be exposed, but other than that, she goes in with no plan, and the book ends without the reader knowing.
▲== [[Live Action TV]] ==
* In the ''[[Friends]]'' episode "The One In Vegas", Joey is convinced he's found his "identical hand twin", and that this will make his fortune. Somehow.
* At a [[The Office|Dunder-Mifflin]] shareholder meeting, Michael attempts to pacify the crowd with a 45-day, 45-point plan for staving off bankruptcy, to be generated during a 15 minute break.
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* ''[[Saturday Night Live]]'' had a sketch where a bank just made change, nothing else. When asked how they managed to stay in business, the spokesman replied, "Volume".
* In the ''[[Stargate Atlantis]]'' episode "Midway" the Wraith plan seem to be:
{{quote|Phase 1: Invade earth, the stronghold of the people who have weapons that can [[Curb Stomp Battle|destroy our warships in one shot]], using a method that makes it impossible for us to bring any warships with us.
Phase 2: ?
Phase 3: Eat the defenseless humans! }}
** They actually got very ''close'' to fulfilling their plan in the final episode, due to finally being able to link a ZPM with a Wraith hive ship. Said ship was ''unstoppable'', and even Asgard beam weapons (who had previously taken out the much more advanced ''Ori'' ships in a few shots) had little effect. If John hadn't flown his 302 into it and detonated a nuke, they would have conquered Earth.
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* ''[[Star Trek]]'' is deliberately vague as to how Roddenberry's utopian Earth of the future is achieved. We see Step One in ''[[Star Trek: First Contact]]'' and Step Three in ''[[Star Trek: Enterprise]]'', but not how humanity stopped itself from reverting back to its bad old ways once the initial euphoria of [[First Contact]] had worn off.
** In ''First Contact'' Deanna explains that the discovery of faster-than-light travel coupled with alien contact (and by implication shared technology and resources) allowed humanity to eradicate poverty, disease and war. Its obvious how tech like replicators, for instance, pretty much puts an end to famine and is a serious blow to human greed. ''Enterprise'' is actually Step 2 and ends with Step 3 (the founding of the Federation); they are still dealing with some lingering issues, like the [[Fantastic Racism]] of some humans against the aliens.
== [[New Media]] ==
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{{quote|1: Adam and Steve
2: ????
3: [[Mad Max|''Mad Max: Escape from Thunderdome'']] }}
* Ladies and Gentlemen: [https://web.archive.org/web/20130918093452/http://piccsy.com/2010/08/how-to-draw-an-owl
== [[Newspaper Comics]] ==
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* In a ''[[FoxTrot]]'' story arc, Roger Fox falls for a get-rich-quick scheme in an infomercial. He pays $200 for a pamphlet supposedly containing information on getting rich, but it amounts to telling him to invent a product, sell it for $200 and sucker 5,000 people into buying it.
** Jason also had at least one arc where his plan amounted to Step 1: Create a [[Dot Com]] company; Step 3: Profit when investors come running.
* ''[[Dilbert]]'', whenever [[Pointy-Haired Boss]] is planning, those plans tend toward [http://dilbert.com/strip/1993-08-29 this].
== [[Video Games]] ==
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Phase 3: ?
Phase 4: Profit }}
** As stated by ''[[Zero Punctuation]]'':
{{quote|1. Kill own staff
2. Make zombies
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6. Something else
7. Profit }}
* [[Troll]]s on the ''[[
*
** One of the Draenei jokes is an ultimate plan for the victory over evil:
{{quote|Phase 1: We land the Exodar
Phase 3: We defeat Legion, and go home.
There's just... one thing missing... }}
::* Of course, this goal was indeed accomplished during the Legionfall campaign, although they had to return home (with the Army of the Light) ''first''.
* ''[[Day of the Tentacle]]''. It's not meant to lead to profit, but Step Two could still use some work:
{{quote|'''Dr. Fred:''' Step one: Find plans! Step two: Save world! Step three: ''Get out of my house!''}}
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* ''[[Star Fox (series)|Star FOX]] Assault''. When Team Star Fox finds an Aparoid Core Memory that could show them the location of the Aparoid homeworld, Pigma Dengar nabs it. [[You Will Be Assimilated|That doesn't turn out well for him.]]
{{quote|Step 1: Steal this weird thing that Star Fox wants
Step 2: [[Famous Last Words|I won't turn a profit by obeying them!]]
Step 3: ??
Step 4: Profit }}
* ''[[Recordshop Tycoon]]'' plays this trope straight: Under the "The Office > Marketing Menu > Prices", you see a convenient illustration: Step One: Karma and Average Selling Price. Step 2: ? Step 3: Profit
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Step Five: Sell other, "lesser" products (that still serve a primary function as part of the testing process.)
Step Six: Profit. }}
** Bonus points for step seven: using hyper-advanced, brain-mapped (and dangerously [[
*** Step eight, by the way: Shower curtains. Yeah. Aperture started out producing shower curtains and never officially changed it's business model. Cave Johnson was convinced that eventually every last thing, from mobility gels to quantum tunneling to mantis men, came back to shower curtains.
* Megaman's Dr. Wily's plan for world Domination can be expressed as:
{{quote|Step 1:Create as many as 8 battle robots
Step 2: [[Too Dumb to Live|Make sure all the robots have weaknesses to each other's weapons]]
Step 3:Unleash the robots across an undisclosed city to cause havoc
Step 4:????
Step 5:WORLD DOMINATION!!! }}
* Dr. Ned in [[Borderlands]] indicates he is going to do evil for the sake of profit. Evil seems to be raising the undead for recreational use. Later on he admits that step two never materialized and he's broke.
== [[Web Comics]] ==
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* When Freddie the Flying Fetus asks [[Bob the Angry Flower]] to fill in the missing steps in his plan, he actually does so. [http://www.angryflower.com/bigpla.gif Sort of].
* In ''[[Freefall]]'', [[Corrupt Corporate Executive|Kornada´s]] "plan" seems to go like this:
{{quote|1. Make the [[Ridiculously-Human Robots]] download [[Deadly Upgrade|GITD]].
2. [[Kill Them All|Lobotomise them]].
3. ?
4. [http://freefall.purrsia.com/ff1700/fc01661.htm Profit]. }}
** Kornada has an excuse, by the way. He's a high-ranking management official for the company, and based on the way corporations seem to be run in the Freefall universe, [[Kicked Upstairs|it's unlikely he was ever competent at anything]].
** He ordered a robot to make the plan. There is a step three. He just doesn't understand it.
** [http://freefall.purrsia.com/ff2200/fc02176.htm Step three apparently involves somehow getting himself power of attorney over all the lobotomized robots (As they are no longer capable of handling their own affairs), which includes control of any bank accounts the robots have access to.] The exact details of how haven't been mentioned.
* In [https://web.archive.org/web/20101213211159/http://bukucomics.com/loserz/go/423 this strip] of ''[[Loserz]]'', in-comic:
{{quote|1. FORCE people to get fat.
2. ???
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'''Riff''': You sound excited.
'''Torg''': Two of me! Think of the possibilities!
([[Beat Panel|...]])
'''Riff''': Nope. Can't think of anything.
'''Torg''': We could do a really cool Doublemint commercial! }}
** Also [http://www.sluggy.com/comics/archives/daily/20050418 Riff]:
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'''Riff''': I dunno. [[Indy Ploy|Hit them with a chair or something?]] Do I have to think of everything? }}
* ''[[Erfworld]]'' has a variant. Wanda admits she doesn't know what the missing step is but also firmly believes [[You Can't Fight Fate]] so she is going through with the plan anyway.
== [[Web Original]] ==
* Bungled very thoroughly by [[Tumblr]]. Verizon's plan to make the site [[Think of the Advertisers!|"advertiser-friendly"]] and generate great wealth therefrom at the end of 2018 seems to have run something along the lines of:
# Ban the 5% of blogs that generate 25% of the site's traffic.
# Tell the LGBTQ community, who make up another 25% of the site and whom you've long promised will always be treated well, that they are no longer wanted.
# Implement image autopolicing software that can't tell bread from [[BDSM]] and spams the userbase (and the staff account!) with false accusations of posting pornography.
# Crow loudly in public how you're going to turn fandoms and social movements like Black Lives Matter into your corporate money-making engines.
# Wait for new users to pour in.
# Profit.
:New users ''didn't'' pour in, and Tumblr started hemorrhaging existing users who ''hadn't'' been shown the door by the staff. Eight months later, Verizon sold Tumblr (once valued at $1.1 billion) to Automattic, Inc., owners of [[WordPress]], for less than $3 million.
== [[Western Animation]] ==
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Phase 2: ?
Phase 3: Curse of Evil Tim (Profit?) }}
* The [[Corrupt Corporate Executive]] villains on ''[[Captain Planet]]'', when they're not just doing it [[For the Evulz]]. Maybe they're trying to sell pollution...?
{{quote|Phase 1: Pollute the Planet, kill off endangered species, destroy natural habitats.
Phase 2: ?
Phase 3: Profit }}
{{quote|Phase 1: Spread misinformation about AIDS.
Phase 2: ?
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'''Narrator:''' Such as?
'''Geezer:''' Uh ... I'll think of ''something!'' }}
* One episode of ''[[Tale Spin]]'' had Rebecca [[Compressed Vice|coming up with a number of get-rich-quick schemes of this variety]]. The missing step two seems to be "get brutally slaughtered by hostile natives".
* The villain of ''[[Pound Puppies]] and The Legend of Big Paw'' takes this to an extreme:
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'''Phase 3:''' WORLD DOMINATION }}
** As an added note, here's his backup plan:
{{quote|'''Phase 1:''' Use a [[Mirror Morality Machine]] to turn all dogs into [[Angry Guard Dog|vicious attack dogs]]
'''Phase 2:''' ?
'''Phase 3:''' WORLD DOMINATION <ref>Arguably, this plan made more sense</ref> }}
* ''[[Avatar: The Last Airbender]]'': "All I have to do is... figure out what I have to do. But after that, no problem!"
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Crush all cars in way.
Live [[Happily Ever After]]. }}
* ''[[Freakazoid!]]!'' [[Lampshade Hanging|Lampshades]] this in a fight against a giant snake:
{{quote|'''Phase 1:''' Loud [[Conan the Barbarian|Conan]] warcry
'''Phase 2:''' Charge and grab giant snake by the neck
'''Phase 3:''' Make something up }}
* Brain's plans from ''[[Pinky and The Brain]]'' usually follow this route. He explains them as "implement some bizarre technological gizmo and rise to power in the ensuing confusion", never actually explaining how he was planning to seize power.
* [[Lampshaded]] in ''[[Phineas and Ferb]]'''s first episode:
{{quote|"I, [[Morally-Ambiguous Doctorate|Doctor]] [[Mad Scientist|Heinz]] [[Punch Clock Villain|Doofenshmirtz]], have covered the entire eastern seaboard in tin foil. And when I put my giant magnet, next to my genius Magnetism Magnifier, I will pull the eastern, in westerly direction, there by reversing the rotation of the earth. You may ask yourself, 'why would he do this? What could he possibly have to gain?' Well, let me just answer that question, I haven't really worked on all the bugs yet. I mean, tin foil alone costs a lot..."}}
{{quote|'''Doof''': Eh, I'll cross that bridge when I come to it. }}
{{quote|Phase 1: '''Doof''': [[Makes Sense in Context|I know it sounds complicated]], but [[Blatant Lies|I've thought this one through]]. [[Makes Sense in Context|Babies cry, everyone's unhappy]]...
Phase 2: ???
Phase 3: '''Doof'''...and I somehow take over. [[What Could Possibly Go Wrong?|It's foolproof!]] }}
* Homer Simpson has probably run through quite a few, but usually they're more [[Zany Schemes]] than this; however, he once ran an online business whose business plan was something like:
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Phase 2: ???
Phase 3: Profit. (Still gets bought out by Microsoft, though.) }}
* This is lampshaded in one of the "U.S. Acres" segments of ''[[Garfield and Friends]]'', where Orson's older brother Gort breaks into the farm and gets into the tomato storage. Orson gets Roy to help, and Roy quickly brings up the obvious: What are they going to ''do'' once they confront him, seeing as Gort is the [[Dumb Muscle| type who can effortlessly flatten them]] with his big toe.
== Other media ==
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{{reflist}}
[[Category:Memetic Mutation]]
[[Category:Money Tropes]]
[[Category:Plots]]
▲[[Category:Step Three: Profit]]
|