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**** [http://cdn2.holytaco.com/wp-content/uploads/images/2010/10/shelley-victor.frankenstein.and_.monster.jpg Legostein?]
**** [http://cdn2.holytaco.com/wp-content/uploads/images/2010/10/shelley-victor.frankenstein.and_.monster.jpg Legostein?]
* Video game companies deal with this trope all the time, as the most popular system often becomes a synonym for video gaming itself. It's still common to hear people (mostly non-gamers who don't know anything about video games and systems) to say that they are "playing Atari" or "playing Nintendo" even though these companies obviously have more than one system.
* Video game companies deal with this trope all the time, as the most popular system often becomes a synonym for video gaming itself. It's still common to hear people (mostly non-gamers who don't know anything about video games and systems) to say that they are "playing Atari" or "playing Nintendo" even though these companies obviously have more than one system.
** In Australia, the non-hardcore gamers among us don't play with our "[[Play Station]]/ -2/ -3" or "Wii/GCN/N64/SNES/Game Boy/NES". We play with our "Sony" or "Nintendo". Slowly dying out as gaming becomes more ubiquitous, however.
** In Australia, the non-hardcore gamers among us don't play with our "[[PlayStation]]/ -2/ -3" or "Wii/GCN/N64/SNES/Game Boy/NES". We play with our "Sony" or "Nintendo". Slowly dying out as gaming becomes more ubiquitous, however.
** Ad copy guidelines dictate that the full name of the [[PlayStation 3]] is "[[Play Station]]®3 computer entertainment system" and the Xbox 360 is "Xbox 360® video game and entertainment system from Microsoft." It leads to some... unwieldy marketing sentences.
** Ad copy guidelines dictate that the full name of the [[PlayStation 3]] is "[[PlayStation]]®3 computer entertainment system" and the Xbox 360 is "Xbox 360® video game and entertainment system from Microsoft." It leads to some... unwieldy marketing sentences.
** Companies also get rather specific when it comes to the names of their individual components. You don't use a controller with a PlayStation console, you use a DualShock or a SixAxis; and it's not just a memory card, it's a Memory Card (8MB) (for [[Play Station]]®2).
** Companies also get rather specific when it comes to the names of their individual components. You don't use a controller with a PlayStation console, you use a DualShock or a SixAxis; and it's not just a memory card, it's a Memory Card (8MB) (for [[PlayStation]]®2).
** That said, one exception - Nintendo decided to just call the analog attachment to the Wii Remote "the Nunchuk" because [[Sure Why Not|most gamers used that phrase for it well before the system's release]]. ''The Videogame Style Guide'' insists that this term should ''not'' be used, contradicting both common usage and Nintendo's own style guide.
** That said, one exception - Nintendo decided to just call the analog attachment to the Wii Remote "the Nunchuk" because [[Sure Why Not|most gamers used that phrase for it well before the system's release]]. ''The Videogame Style Guide'' insists that this term should ''not'' be used, contradicting both common usage and Nintendo's own style guide.
*** Not Nintendo Wii. Just Wii.
*** Not Nintendo Wii. Just Wii.
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** Also overt product placement was technically illegal on British-made TV in general until Ofcom (the regulatory body) relaxed the rules somewhat in 2011, meaning even if it was a paid for plug naming the product directly could land the program makers in trouble.
** Also overt product placement was technically illegal on British-made TV in general until Ofcom (the regulatory body) relaxed the rules somewhat in 2011, meaning even if it was a paid for plug naming the product directly could land the program makers in trouble.
* At least a few years ago, every single fashion doll was a Barbie doll, regardless of whether or not it was made by Mattel. Just so long as it could wear the same clothes as a Barbie, it was a Barbie.
* At least a few years ago, every single fashion doll was a Barbie doll, regardless of whether or not it was made by Mattel. Just so long as it could wear the same clothes as a Barbie, it was a Barbie.
* The Sony [[Play Station]] would often be referred to as the "[[Play Station]] Game Console" in commercials for their games.
* The Sony [[PlayStation]] would often be referred to as the "[[PlayStation]] Game Console" in commercials for their games.