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{{trope}}
[[File:
{{quote|''The Ministry of Love was the really frightening one. There were no windows in it at all. Winston had never been inside the Ministry of Love, nor within half a kilometer of it. It was a place impossible to enter except on official business, and then only by penetrating through a maze of barbed-wire entanglements, steel doors, and hidden machine-gun nests. Even the streets leading up to its outer barriers were roamed by gorilla-faced guards in black uniforms, armed with jointed truncheons.''
|''[[Nineteen Eighty-Four]]''}}
Something, often a company, that is described with an adjective in the title that is entirely at odds with what it actually does. Commonly, something evil will be paired with a nice-sounding adjective. This also applies when the title's implications are opposed to what the company/organization/EvilOverlord does. Basically, when you apply a completely inappropriate adjective to something ([[Villain
This is a [[Newspeak]] trope. There is usually a rather pointed takeaway for the audience about the people doing the naming: a society that uses vicious irony like this is never ''ever'' nice or just misunderstood.
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For ''objects'' of doom that masquerade as harmless objects, see [[Happy Fun Ball]] or the more prosaic [[Artifact of Doom]].
* [[Peace and Love Incorporated]]: this trope as applied to a corporation.
* [[
* [[Schmuck Bait]]: when a name is a transparent and pathetic attempt, if an attempt is made at all, to make something look good, but it still looks glaringly suspicious.
* [[Non
* [[Fluffy the Terrible]]: also a trope where something fearsome has a harmless name; generally, though, [[Fluffy the Terrible]] tends to be silly or goofy, while
* [[Happy Fun Ball]]: a trope where something's ''appearance'' doesn't match its function.
* [[The Not
* [[Deathbringer the Adorable]]: The inverse of this trope, where something harmless has a fearsome name.
* [[Exactly What It Says
* [[I Don't Like the Sound of That Place]]
* [[Villain
{{examples
* The Summer of Love in [[Eureka Seven]] was a worldwide catastrophe that sparked tremendous conflict and civil war. It is feared that, if it is allowed to occur, the Second Summer of Love could mean [[The End of the World
▲== Anime & Manga ==
▲* The Summer of Love in [[Eureka Seven]] was a worldwide catastrophe that sparked tremendous conflict and civil war. It is feared that, if it is allowed to occur, the Second Summer of Love could mean [[The End of the World As We Know It]].
** Also, the research station that performs inhumane and usually fatal experiments on teenage girls is nicknamed "Joy Division" by the scientists there.
*** Which happens to be the name of a [[Joy Division|band whose lead singer committed suicide]].
* The F.L.E.I.A. in [[Code Geass]] is named for Freya, the Norse goddess of love and beauty. Its function is to create a huge [[Sphere of Destruction]] using a combination of nuclear fission and [[Green Rocks|Sakuradite]].
** Perhaps also a subversion through as it can easily be mistaken for [[Names to Run Away From Really Fast|Flayer]].
* The bad guys of ''[[
* ''Flying Ghost Ship'' has a very cheerful [http://www.youtube.com/watch?v=F26V72seAAM advertisment] for the "Boa Juice". Which melts people alive.
* The [[Implacable Man|Satchi]], cyber law-enforcers in ''[[Dennou Coil]]''. They look like giant brown standing peanuts with smiley-faces painted on. [[Nightmare Fuel|Yeah]].
* This has to be the only reason [[Kirby|King Dedede]] ordered monsters from ''Holy'' Nightmare in [[Kirby:
* The Lemarchand puzzle boxes from ''[[
==
▲* The Lemarchand puzzle boxes from ''[[Hellraiser (Film)|Hellraiser]]''. Their real name is the Lament Configuration.
▲* Consumer Recreation Services in ''[[The Game (Film)|The Game]]''.
▲== [[Live Action TV]] ==
* [[Saturday Night Live|Anything to do with]] [[Happy Fun Ball]].
* In season two of ''[[
== [[Literature]] ==
* The most famous of these is from Orwell's ''
** And don't forget the 5th one, the Ministry of Ironic Naming.
*** No, you mean "the Ministry of Totally Appropriate Naming". That's a different ministry entirely.
** And Big Brother itself, really.
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** It's even lampshaded when one of the characters reflects on the fact that she suggested to the [[Big Bad]] he start styling himself "Emperor Jagang the Just".
* The trade paperback of Jhonen Vasquez' ''Squee'' series is called ''Squee's Wonderful Big Giant Book of Unspeakable Horrors'', and not without reason.
* Mocked in ''[[America
{{quote|
Congo. Lies in name; 0. Oppression level; bloody.
Republic of the Congo. Lies in name; 1. Oppression level; sadistic.
Democratic Republic of the Congo. Lies in name; 2. Oppression level; genocidal.
People's Democratic Republic of the Congo. Lies in name; 3. Oppression level; inhuman.
Shiny, Happy, People's Democratic Republic of the Congo. Lies in name; 5. Oppression level; hide. }}
* In the [[Strugatsky Brothers]]' novel ''[[
* ''[[The Hunger Games]]''. Gather round, everybody! Celebrate! We're going to take your children and make them kill each other. Brutally! And you will have to watch every second of it! And you will enjoy it!
* ''[[
* ''[[The Chronicles of Narnia]]'': [[Town
** The "Island Where Dreams Come True." [[Nightmare Fuel|Night]][[Nightmare Sequence|mares]] are dreams.
* In "Little Harmonic Labyrinth" from ''[[Godel Escher Bach]]'', the Tortoise was promised by a fortune teller "a stroke of Good Fortune," and it happens to him and Achilles in the form of one "Hexachlorophene J. Goodfortune, Kidnapper-At-Large, and Devourer of Tortoises par Excellence."
* In [[The Grimnoir Chronicles]], the world is protected by "Peace Rays," invented by none other than [[Nikola Tesla]] himself.
* In the novel ''The Tomorrow File'' the United States [[Twenty Minutes Into the Future]] renames the government departments. The Department of Defense is called the Department of Peace. The Department of Health, Education and Welfare becomes the Department of Bliss. Other departments are also renamed.
== [[Music]] ==
* "Super Duper {{spoiler|Meteor}}" from [[
== [[Professional Wrestling]] ==
* Raven has invented his own variation on the hardcore match he's dubbed the "[[A Clockwork Orange (
== [[Tabletop Games]] ==
* ''[[Forgotten Realms]]'' spell "Nybor's Joyful Voyage". That Nybor also devised whole ''line'' of [[Agony Beam]] spells can be counted as a subtle hint. It [[Tele Frag|unsafely teleports]] one victim to random place
{{quote|
**
* ''[[Paranoia (game)|Paranoia]]'': The Computer
* In ''[[Adeptus Evangelion]]'', the weapons company HELIOS manufactures a MASER pistol for Evangelion use. The design puts massive strain on the weapon's internal battery, occasionally causing what HELIOS advertises as a "bonus energy release". {{spoiler|It explodes.}}
== [[Video Games]] ==
* ''[[Fable]] II'' features a mission to become Super Best Friends with Chesty the treasure chest, who has [[Nightmare Fuel
** Chesty returns for another side quest in ''Fable III'''
* Future Fun Land in ''[[Diddy Kong Racing]]''. Giant stone spikes, electric fences and spaceships shooting at the player character are probably not what most people would expect from the 'fun' part of the name.
** Peaceful Pier in ''[[Donkey Kong Country Returns]]'' is anything but peaceful due to sharks and a pirate ship firing cannonballs at you. Though it could just mean that the pier is peaceful- the ocean is not.
* In the pre-console days, [[Exactly What It Says
* ''[[The Sims]]'' 3 features a building that appears to be <s> a local branch</s> the headquarters of the [[Most Definitely Not a Villain|Outstanding Citizens]] Warehouse Corporation. It is an immense, [[Abandoned Warehouse|run-down warehouse]] where a sim may [[Equal Opportunity Evil|join]], and advance through the [[Nebulous Evil Organisation|criminal career]].
* ''[[Left 4 Dead]]'' has the "Survival Mode". As they say on the poster, "It doesn't end well."
** With name like "Survival Mode", it should suit anyone who likes to survive.
* ''[[
{{quote|
* The Hidden Fun Stuff of ''[[Dwarf Fortress]]''. {{spoiler|[[Demonic Invaders]] that attack your fortress if you [[Dug Too Deep|dig too deep]].}}
** ''[[Fan Nickname|Dorf]] Fortress'' fandom in general uses the word "fun" to mean "losing," based on the official motto "Losing is Fun!" (i.e. "Forgetting to put in something to keep your well from overflowing can lead to a lot of fun.") Heck, the wiki's [https://web.archive.org/web/20120117115518/http://df.magmawiki.com/index.php/Fun article on Fun] redirects to "Losing."
*** There are a lot of other fan nicknames for Fun stuff, including "the clown car" and "clowns" for {{spoiler|hell and the afore-mentioned [[Demonic Invaders]]}} and "party guests" for {{spoiler|the restless souls of people who haven't received a proper burial}}.
** Dorf Fortress is also ''full'' of randomly generated names, so occasionally you'll have something like this pop up.
* ''[[World of Warcraft]]'' has Professor Putricide's Laboratory of Alchemical Horrors and Fun. [[That One Boss|It's not that fun.]]
* From [[Final Fantasy VII]], we have [[Mega Corp|Shinra Inc's]] Public Safety Maintenance Department, just fancy euphemism for the company's [[Evil Army|army]] and police force. Said department has a sub-branch known as The Investigative Division of General Affairs Department AKA [[Quirky Miniboss Squad|the Turks]], highly skilled special agents that perform black ops on behalf of the corporation, including kidnappings and assassinations.
== [[Web Original]] ==
* A certain [[YouTube]] video involves a sarcastic unicorn named Charlie traveling to Candy Mountain...only to {{spoiler|[[Organlegging|have his kidney stolen]]}} when he goes inside.
* [http://patpend.net/articles/zd/quotes.html This quote]:
{{quote|
** [[Homestar Runner|Strong Bad]] made the same joke in ''The House That Gave Sucky Treats''.
== [[Web Comics]] ==
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** It should be noted that given the propensities of the Heterodyne Family "Fun-size" being mechanical horrors the size of a bear is only to be expected. Just imagine if they'd been made by the Wulfenbach clan...
** Also, the Happy Fun Ball Of Death, which apparently stalks the castle in a week-long cycle.
{{quote|
'''Agatha:''' Why do I even ''have'' one of those?
'''Tiktoffen:''' Huh. I ''wondered'' where that went on Tuesdays.
'''Zola:''' ''Gillll!'' }}
* Done by Ridley in ''[[Planet Zebeth]]'', with his bar's Super Happy Fun Slide. It is a slide, but the wall above the entrance disguises the fact that it leads down to a deep-fryer; any small enemies who enter the slide are cooked up and served to hungry bar patrons. Amazingly, none of the minions notice the deception; presumably due to the state of its riders, word-of-mouth recognition of the slide is based solely on its name.
* ''[[
== [[Western Animation]] ==
* Mom's friendly surveillance company from ''[[Futurama]]''
** Also from the show, specifically "Teenage Mutant Leela's Hurdles":
{{quote|
* [[The Simpsons (animation)|"Ooh! Super fun happy slide!"]] [[Schmuck Bait|(which just happens to lead into a pit full of vampires)]]
** Also from ''[[The Simpsons]]'', Motherloving Sugar Corporation. Named for its founder, Garth Motherloving, formerly Garth Hitler.
*** Which also somewhat doubles as a form of [[Gosh Dang It to Heck]]. Three guesses what the "loving" part ''really'' is supposed to be...
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*** You mean Happy Peppy Gary and Happy Peppy Betty?
* On ''[[Sealab 2021]]'', Shanks takes the crew on a "bonding mission" to hunt [[Chupacabra]] on "Happy Fun-Time Island", which is infested with talking tree cobras.
{{quote|
Shanks: [[Rambo]]. }}
== [[Real Life]] ==
* The [[French Revolution]]'s Committee of Public Safety. Ho ho ho. By "Safety" they meant [[Reign of Terror]].
** Actually, most of the latter fell under the auspices of Robespierre's Committee of Public Welfare.
* Many [[
** Stalin's USSR had "the ultimate act of social security". Guess, what that means? {{spoiler|Death penalty}}. Later thay realized how stupid it sounds and changed the legal formula to the much more appropriately-sounding "ultimate act of punishment".
* It's very common, at least in the U.S.A. and its member states, for legislation to be given names that are either unrelated to the legislation in question or, often, actually in contradiction to what the legislation does, purely for propaganda uses. This is especially common if the act in question is written by or for powerful business interests. Examples include things like "The Clean Water Act" or "The Job Creation Act" or "The [[Fun
** The British Parliament gets around this by naming acts in [[Beige Prose]], always of the form "General Topic (Optional Specific Subtopic) Act Year".
** In recent years there has also been a trend in the U.S. toward informally assigning girl's names to legislation (usually laws concerning punishment and/or registration of convicted sex offenders), i.e., "Megan's Law," "Jessica's Law." (Combines this trope with [[Think of the Children]] as well as [[Missing White Woman Syndrome]]).
*** The girl's name thing tends to be that the law is named after a girl who fell victim to the specific thing the law is addressing (for example, "Amber Alert" isn't specifically named after the color "amber", but Amber Hagerman, a 9-year-old girl who was abducted and murdered).
* In the UK, the National Institute for Health and Clinical Excellence (NICE) decides whether or not a drug should be provided by the
* A "screw you, [[Digital Piracy Is Evil|M.A.F.I.A.A.]]" project, mass implementation of which would cause the litigous sort of publishers either lobby prohibition of WiFi as we know it or weep in futility?
{{quote|
* In France, it is frequent to add the epithete "social" to things… that are not. If you fire 1000 workers for the sake of profitability, call it a "social plan"; If you rise the VAT, making life more expensive for poorer consumers, call it the "social VAT", etc. Also, recently the term "videosurveillance" has been replaced by "videoprotection". [[Big Brother Is Watching|Reassuring, isn't it?]]
* Speed Cameras in the UK are "Safety Cameras" except in one honest county where they are "Enforcement Cameras".
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{{reflist}}
[[Category:Newspeak]]
[[Category:Comedy Tropes]]
[[Category:
[[Category:Subverted Innocence Tropes]]
▲[[Category:Trope]]
|