Testimonial: Difference between revisions

One of the most common [[Advertising|ad]] types, the Testimonial features testimony from an expert in a certain field (a doctor for a pill, a plumber for a toilet cleaner, etc). The expert will speak on the virtues of the product ("I recommend this item to all my customers") while really saying nothing about the ''quality'' of the product.

* A particularly dubious version is used to advertise Sensodyne tooth products in the UK, wherein someone credited as, say, "John GSK Dental Market Researcher" tells us that dentists see "acid erosion" as a growing problem and Sensodyne toothpastes are an effective countermeasure. GSK being the company behind the Sensodyne brand. That's right, ''their own marketing department'' provide the testimonials for their product's efficacy. To top it all off, the dental research behind acid erosion is heavily sponsored by GSK itself.