Testimonial: Difference between revisions

* A particularly dubious version is used to advertise Sensodyne tooth products in the UK, wherein someone credited as, say, "John GSK Dental Market Researcher" tells us that dentists see "acid erosion" as a growing problem and Sensodyne toothpastes are an effective countermeasure. GSK being the company behind the Sensodyne brand. That's right, ''their own marketing department'' provide the testimonials for their product's efficacy. To top it all off, the dental research behind acid erosion is heavily sponsored by GSK itself.

 

 

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