The Gruen Transfer: Difference between revisions

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[[File:the-gruen-transfer.jpg|frame|Now with 50% more Gruen!]]

{{quote| ''Welcome to [[The Gruen Transfer]], where we pull ads over to the side of the road to see what they've been drinking.''}}

{{quote|''Welcome to [[The Gruen Transfer]], where we pull ads over to the side of the road to see what they've been drinking.''}}

[[The Gruen Transfer]] is an Australian television program focusing on advertising, which debuted on [[The ABC]] on May 28, 2008. The program is hosted by comedian [[Wil Anderson]] with a panel of advertising industry experts.

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* [[Double Entendre]]: The panel make quite a few of these, probably more often than intended. They, and the audience, usually end up cracking up as a result.

** The discussion on how to pour a glass of beer and produce a stable foamy top (the head) that can be used for commercial photography inevitably turns very dirty indeed.

{{quote| '''Dan''': ''Look, in any moneyshot involving head, the key is to pull back at the right moment.''}}

{{quote|'''Dan''': ''Look, in any moneyshot involving head, the key is to pull back at the right moment.''}}

* [[Mr. Fanservice]]: Todd Sampson

* [[Fun T-Shirt]]: Panel regular Todd Sampson usually wears these.

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** For the 2011 season, riffing on Coles' "DOWN DOWN PRICES ARE DOWN" advertisement series and its giant red hand paraphernalia quickly turned into one as well.

* [[Serious Business]]: Advertising, naturally. In particular, Todd Sampson and Russel Howcroft -- who are from different agencies and also have different approaches and philosophies towards advertising and its ethical implications -- can get into some pretty heated debates at times. This has been lampshaded:

{{quote| '''Wil''': What I loved about that was you both said the same thing but still managed to disagree.}}

{{quote|'''Wil''': What I loved about that was you both said the same thing but still managed to disagree.}}

* [[Sexy Stewardess]]: Cropped up a few times in the third season (and discussed in-depth in the final episode) with examples of this trope in advertising, in particular focussing on the efforts of two low-budget Russian airlines to tap into this trope (an ad with sexy stewardesses washing a plane in bikinis in one example, and a nudie stewardess calendar released by another).

* [[Take That]]: Quite a few, actually. Often during Endorse Me or Space Invaders.

** Wil ended a Space Invaders segment on "bumvertising" with this gem:

{{quote| "[[Big Brother]]: Sometimes it's better to be homeless."}}

{{quote|"[[Big Brother]]: Sometimes it's better to be homeless."}}

** On ads tied to the legs of flies in a bookstore:

{{quote| "The flies especially liked the [[Dan Brown]] books. (''[[Beat]]'') [[Don't Explain the Joke|'cause they're shit.]]"}}

{{quote|"The flies especially liked the [[Dan Brown]] books. (''[[Beat]]'') [[Don't Explain the Joke|'cause they're shit.]]"}}

* [[That Came Out Wrong]]: An unintentional [[Crowning Moment of Funny]] occurred during a discussion of an ad for women's razors. A female panellist commented that the majority of young males had never seen female pubic hair. Russel then remarked "Except for their mother's". As the rest of the panel collapsed in a mix of shock, disbelief and hilarity, Russel hurriedly tried to explain that he had meant when they were born, but the explanation was lost under the hysterical laughter. Just to add the icing to the cake? Russel's mother was in the audience.

* [[Wouldn't Hit a Girl]]: A metaphorical version - ''Gruen Nation'' noted that the Coalition was unwilling to make ads attacking Julia Gillard herself (as opposed to the Labor Party) until near the end of the 2010 election campaign, where things got increasingly off the handle.