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* [[Magazine Decay]]: As recently as the 1980s it was primarily politics and current events (with one section covering entertainment in a similarly thoughtful manner) -- and arguably superior to ''[[The Economist]]'' in its heyday. While politics is still a big focus, celebrity gossip with sensationalist headlines is also featured now, along with fluffy media reviews and whatnot. ''[[The Onion]]'' skewered the dumbing-down of ''Time'' in their video feature [https://web.archive.org/web/20161122032309/http://www.theonion.com/video/time-announces-new-version-of-magazine-aimed-at-ad-17950 "Time Announces New Version Of Magazine Aimed At Adults"].
** ''Time'''s annual Person of the Year award could be said to have undergone its own form of decay. The award was not originally meant as an honor, but was given to the person whom the magazine deemed to have had the most influence on that year's events, for good or for ill—it was given to [[Adolf Hitler]] in 1938, for example, and [[Josef Stalin]] in 1939 and [[World War II|1942]]. The choices were often [[Creator Provincialism|Americentric]] (every US President since [[Franklin D. Roosevelt|FDR]], [[Butt Monkey|apart from]] [[Gerald Ford]], has won the award at least once), but that's a given for an American news magazine.
** However, the choice of [[Iran|Ayatollah Khomeini]] in 1979 proved to be ''hugely'' controversial, as many readers were disgusted with the magazine for "honoring" an enemy of the United States (even though Person of the Year was never meant as an honor). Decay set in as ''Time'' stuck with safer choices from then on, such as giving it to Rudy Giuliani instead of [[Osama Bin Laden]] in [[The War on Terror|2001]] in order to avoid a similar backlash, which only reinforced the false perception that Person of the Year was meant as an honor. From there, recent years have brought such strange choices as "You" (representing the rise of the online community) in 2006, as well as the creation of a hype machine around the award -- the cover is now unveiled either on [[CNN]] or ''[[Today]]'', as if they're naming the nominees for the [[Academy
** ''Time'' '''artificially darkened''' the mugshot photo of [[O. J. Simpson]] to make him seems scarier and were called out on it. [[The Daily Show|Jon Stewart]] declared it the day Print Media "[[Jumped the Shark]]".
** They also lost credibility after they published their (in)famous cover story "51%" (% of American women who aren't married), claiming it was the death of marriage now that the majority of women are choosing to remain single. Except {{spoiler|they started counting women as single ''at 15 years old'', '''and''' they included widows}}.
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